What makes their book important is that they contend - persuasively, I believe - that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time.
One of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the 'lone genius' myth, and complicating his persona.
Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective on Steve Jobs' journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs' resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great. Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting-read it and learn!
This is the insider's guide to Steve Jobs.
Square would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read.
Exhaustive and moving... full of new information
A fascinating reinterpretation of the Steve Jobs story.
Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most honest portrait of the real Steve Jobs.
BECOMING STEVE JOBS is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.
The book about Steve Jobs that the world deserves. Smart, accurate, informative, insightful and at times, utterly heartbreaking....Becoming Steve Jobs is going to be an essential reference for decades to come.
Offers a new look into the life of the Apple co-founder... includes a number of interesting anecdotes and perspectives from those who have rarely spoken of their relationships with Jobs over the decades, all tied together by one of the few reporters to have had access to Jobs on a regular basis throughout that time.