LEADING is about leadership, management and the pursuit of success. It's a fantastic book, one of the best of its kind. The defining quality of Ferguson and Moritz's book is its clarity. The pair discuss leadership from a purely practical perspective, their raw material being Ferguson's vast experience. If there's one word, though, that characterises his philosophy of management it's discipline... And yet what comes through very strongly is humility, even vulnerability. Every success of his, you realise, has been hard-won. Failure has been a constant threat. Nagging anxiety he just accepted 'as part of my job'. And he wouldn't have had it any other way.
Ferguson is one of the most successful men in his field - not just in football, but any sport in any era. He defied the norms and the scale of his accomplishments will only become more apparent with the passing of time. History will see that Ferguson grows, not diminishes.
For those interested in the subject of leadership, be it managing people effectively and getting the best out of them or learning which qualities and traits separate those who manage and those who inspire, Leading is a worthwhile read. Football fans might complain that the book is over too quickly, even though Ferguson provides 343 pages of entertaining stories and observations. Structuring his sermons in an easily read format is the latest managerial masterstroke from a man who made a career out of regularly producing them.
The foundation for its (Man Utd's) success was built by Ferguson, whose near-pathological obsession with football - and with winning - is a case study in leadership.
This is as good as Ferguson's last book. Both are about being a particular kind of person...