We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

Starbucked

Starbucked

STARBUCKED is the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation. How did Starbucks become an international juggernaut? What made the company so beloved that more than 40 million customers visit every week, yet so loathed that protestors have firebombed its stores? Why did Americans suddenly become willing to pay $4.50 for a cup of coffee? And why did the world follow? Taylor Clark provides an objective, meticulously reported look at how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee chain are false.
Read More

Genre: Biography & True Stories / Biography: General / Biography: Business & Industry

On Sale: 28th February 2013

Price: £10.99

ISBN-13: 9781444765380

Reviews

entertaining
<i>Sunday Times</i>
'Clark injects his story with plenty of zip and humour'
<i>Sunday Times</i>
absorbing
<i>Daily Mail</i>
'Engaging...witty...fascinating'
<i>Sunday Telegraph</I>
'I lift a cup - of something stronger than Frappucino - to you Taylor Clark'
P.J. O Rourke, <i>New York Times</i>