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If you’ve ever wondered what effect video games have on your children’s minds or worried about how much private information the government and big companies know about you, ID is essential reading.

Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.

ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.

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Genre: Society & Social Sciences

On Sale: 2nd April 2009

Price: £12.99

ISBN-13: 9780340936016


Asks good questions, describes intriguing facts and makes some interesting suggestions
<i>Financial Times</i>
Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry
<i>New Humanist</i>
Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across
<i>Independent on Sunday</i>
she is so fluent and persuasive a writer that just reading this important book perks up the grey cells
Susan Greenfield enthrals and intrigues her readers in equal measure . . . a force of intellect and a force of nature
<i>John Humphrys</i>