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The Art of Persuasion

Paperback / ISBN-13: 9780340830314

Price: £10.99

ON SALE: 1st August 2005

Genre: Economics, Finance, Business & Management

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You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

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A book that goes a long way to take the mystery out of effective communication
<i>Independent on Sunday</i>
We all know what we want, and this book will help us get it with a smile
A HOW TO WIN FRIENDS AND INFLUENCE PEOPLE for the communications age
<i>Independent on Sunday</i>