Winning! tells the story of the remarkable past six years – an unforgettable journey that began in September 1997 and took the team from the lower ranks of international first-class rugby to the top as World Cup Champions. Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their aim. ‘We would question everything, change anything and leave no stone unturned,’ he writes. WINNING! will talk about the team’s journey of innovation and discovery and will reveal exactly how it happened, the fundamentals of their success and how these principles can be applied to any human endeavour. ‘We changed the way we coached, the way we played and, of equal importance, how we operated off the field.’ Bringing his business management skills to the game, Woodward simplified the entire approach to the structure of the team and created new management systems both on and off the pitch.
In an anecdotal style, Clive Woodward entertains and informs while he describes the thrilling build-up to England’s World Cup triumph.