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Teach Yourself

The Ultimate Sales Book

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in successful selling. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

How to Run and Grow Your Own Business

Kevin Duncan
Authors:
Kevin Duncan

You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.

Hodder & Stoughton

Dear Michael, Love Dad

Iain Maitland
Authors:
Iain Maitland

Letters, Laughter and all the things we leave unsaid...'wonderful, moving, humorous... extremely poignant' Charlie Mortimer, Dear LupinDear Michael,Moving your whatnots et al into the flat has put paid to any improvements in my back. Still, at least it's done now.Your mother is already worrying how you'll cope and is at work on reams of notes on all sorts of matters from how to tell if meat has gone off to washing whites. Smell it and wear black is my advice. Please do try to master the can opener and other basics before calling. You know how she worries.When Iain Maitland's eldest son left home for university he wrote regularly to him; funny, curmudgeonly letters chronicling their family life and giving Michael unsolicited and hopeless advice on everything from DIY to women. He never expected a reply - they were simply his way of continuing their relationship. What Iain didn't realise was that away from home his beloved boy was suffering from depression and anorexia. Only much later did it become apparent to Iain and his wife just how oblivious they had been, and for how very long.Told through Iain's letters and the unfolding reality of Michael's situation, Dear Michael, Love Dad forces us to question how well we can ever truly know our loved ones, but most of all expresses the unbreakable bond between a father and son.

John Murray Learning

Selling in 4 Weeks

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Teach Yourself

Starting A New Job In A Week

Christine Harvey
Authors:
Christine Harvey
Teach Yourself

The Business Plan Coach: Teach Yourself

Iain Maitland
Authors:
Iain Maitland

By the end of this book you will have an outstanding business plan ready to pitch for investment- Understand your goals and target market- Differentiate your offering- Build a persuasive sales and marketing plan- Put together realistic financials- Get the investment you needOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * Anyone writing a business plan, for their own business or as part of their jobWhere this book take you?* You will have a business plan ready to show to investors or bank managersHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

Teach Yourself

How to Tame Technology and Get Your Life Back: Teach Yourself

Kevin Duncan
Authors:
Kevin Duncan

Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you need help.We don't have to be ruled by our machines. It's time for us humans to fight back. 'How to Tame Technology' tells you exactly what to do, practical tips and simple things that you can do to regain control. Take the test and find out just how addicted you are - then learn how to cure yourself.'I can't talk now, I'm on the phone'For those of us suffering from technological overload, it's time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK's top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm.'Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.'Mark Earls, author of Herd'He does for business what Nike does for sport.' Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide'Anyone who owns a mobile should have this on their shelf.' Robert Ashton, author The Life Plan

Teach Yourself

Small Business Marketing In A Week

John Sealey
Authors:
John Sealey

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done Monday - Ensure you are sowing the right seeds to attract the right type of customers with your existing marketing strategiesTuesday - Discover how to keep your customers longer and improve your conversion ratesWednesday - Increase customer loyalty and frequency of purchase by integrating your customers into your businessThursday - Increase the value of your sales with effective, efficient systems and processes to drive down wastage Friday - Grow your business by attracting new clients and building stronger relationshipsSaturday - Manage your marketing activities to improve the return on your investment for the future

Teach Yourself

Personal Impact at Work in a Week: Teach Yourself

Christine Harvey
Authors:
Christine Harvey

The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Personal Impact at Work in a Week: Teach Yourself Ebook Epub

Christine Harvey
Authors:
Christine Harvey

The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Successful Selling In A Week

Christine Harvey
Authors:
Christine Harvey

Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems

Teach Yourself

People Skills In A Week

Christine Harvey
Authors:
Christine Harvey

The ability to communicate effectively is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on workplace communication, this book quickly teaches you the insider secrets you need to know to in order to communicate better.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Marketing Plans In A Week

Ros Jay, John Sealey
Authors:
Ros Jay, John Sealey

Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career.Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!Sunday: What is a marketing plan?Monday: Asking questionsTuesday: Researching the answersWednesday: The objectivesThursday: Converting objects into action plansFriday: Putting the plan togetherSaturday: Using the marketing plan

Teach Yourself

Business Plans In A Week

Iain Maitland
Authors:
Iain Maitland
Hodder & Stoughton

Revolution

Kevin Duncan
Authors:
Kevin Duncan

Electronic + Addicted (abnormally dependent on a habit) = edicted (hooked on technology).Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you may be edicted.We don't have to be ruled by our machines. It's time for us humans to fight back. Revolution tells you how, with technology taming tips and simple things that you can do to regain control. Take the test and find out just how edicted you are - then learn how to cure yourself.'I can't talk now, I'm on the phone'For those of us suffering from ediction, it's time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK's top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm.""Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.""Mark Earls, author of Herd'He does for business what Nike does for sport.'Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide'Anyone who owns a mobile should have this on their shelf.'Robert Ashton, author The Life Plan

Hodder & Stoughton

Make Your Small Business Thrive: Flash

Kevin Duncan
Authors:
Kevin Duncan

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Make Your Small Business Thrive is a short, simple and to-the-point guide to looking after your business in the good AND bad times. In just 96 pages, the reader will discover how to not only survive but thrive, even in tough times.KNOW YOUR STRENGHTS AND WEAKNESSESFIND HELP AND SUPPORTPLAN FOR THE FUTUREBUILD BUSINESS RELATIONSHIPSREDISCOVER YOUR FOCUS

Hodder & Stoughton

Run Your Own Business Successfully: Flash

Kevin Duncan
Authors:
Kevin Duncan
Teach Yourself

Run Your Own Business: Teach Yourself

Kevin Duncan
Authors:
Kevin Duncan

Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your lifeNOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of running your own business.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Teach Yourself

Run Your Own Business: Teach Yourself Ebook Epub

Kevin Duncan
Authors:
Kevin Duncan

Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your lifeNOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of running your own business.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Teach Yourself

Small Business Survival: Teach Yourself

Kevin Duncan
Authors:
Kevin Duncan

Small Business Survival will give you all the help you need to not just ""get by"" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.