Related to: 'The Ultimate Sales Book'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

The Ultimate Startup Book

Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey
Authors:
Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey
Teach Yourself

The Ultimate Negotiation Book

Peter Fleming, Mo Shapiro, Di McLanachan
Authors:
Peter Fleming, Mo Shapiro, Di McLanachan
Teach Yourself

The Negotiation Coach: Teach Yourself

Peter Fleming
Authors:
Peter Fleming
Teach Yourself

Selling in 4 Weeks

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right.This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success:Week 1: Successful Selling In A WeekWeek 2: Successful Key Account Management In A WeekWeek 3: Successful Negotiating In A WeekWeek 4: Successful Customer Care In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Advanced Negotiation Skills In A Week

Peter Fleming
Authors:
Peter Fleming
Teach Yourself

Starting A New Job In A Week

Christine Harvey
Authors:
Christine Harvey

Sunday: Starting afreshMonday: Your new bossTuesday: Your new colleaguesWednesday: Your new teamThursday: Your new customersFriday: Your first daySaturday: Your first month

Teach Yourself

Persuasion And Influence In A Week

Di McLanachan
Authors:
Di McLanachan
Teach Yourself

Persuasion And Influence In A Week

Di McLanachan
Authors:
Di McLanachan

SundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Teach Yourself

Personal Impact at Work in a Week: Teach Yourself

Christine Harvey
Authors:
Christine Harvey

The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Personal Impact at Work in a Week: Teach Yourself Ebook Epub

Christine Harvey
Authors:
Christine Harvey
Teach Yourself

Successful Customer Care in a Week: Teach Yourself

Di McLanachan
Authors:
Di McLanachan

The ability to look after your customers is crucial to anyone who wants to advance their career.Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

People Skills In A Week

Christine Harvey
Authors:
Christine Harvey

The ability to communicate effectively is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on workplace communication, this book quickly teaches you the insider secrets you need to know to in order to communicate better.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Negotiation Skills In A Week

Peter Fleming
Authors:
Peter Fleming
Teach Yourself

Successful Selling In A Week

Christine Harvey
Authors:
Christine Harvey

The ability to sell products and services successfully is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on selling as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to achieve profitable sales.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Successful Key Account Management In A Week

Grant Stewart
Authors:
Grant Stewart

The ability to manage key accounts successfully is crucial to any salesperson who wants to advance their career.Written by Grant Stewart, a leading expert on key account management as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to grow successful relationships with key customers.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Chuck Martin

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Gavin Kennedy

Gavin Kennedy has authored various books on negotiation, which have been translated into numerous languages. He is a professor at Edinburgh Business School and managing director of Negotiate Limited, a training and consulting firm.

Graham Jones

Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour.