Related to: 'The Ultimate Sales Book'

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Teach Yourself

The Ultimate Startup Book

Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey
Authors:
Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey

If you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

The Ultimate Negotiation Book

Peter Fleming, Mo Shapiro, Di McLanachan
Authors:
Peter Fleming, Mo Shapiro, Di McLanachan
Teach Yourself

Persuasion And Influence In A Week

Di McLanachan
Authors:
Di McLanachan
Teach Yourself

Successful Selling In A Week

Christine Harvey
Authors:
Christine Harvey

Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems

Teach Yourself

Advanced Negotiation Skills In A Week

Peter Fleming
Authors:
Peter Fleming

Perfecting your negotiation skills just got easierAs a more experienced negotiator, how do you improve the results you achieve from the negotiating process? When you think about your most recent negotiating experiences, do you think you could have achieved more? The aim of this book is to help you take your negotiating skills to the next level. 'Win/win' is still your principal aim, even if it seems a hard standard to achieve!In Advanced Negotiation Skills In A Week you will learn to:- Strengthen your inner determination and confidence- Choose a preferred negotiating style- Bild and fulfil a partnering relationship for the longer term- Analyse opportunities for influencing opponents' organizations- Build and lead a focused negotiating team- Agree the rules of engagement- Use consulting behaviour to uncover problems and ways of achieving movement in a case- Analyse and manage conflict- Avoid embarrassment through failure to close a deal by learning about common mistakes- Celebrate success and plan your futureThe book takes you through a seven day process:- Sunday: Preparation: a hard taskmaster- Monday: Negotiating growth through partnering - Tuesday: Effective influence in negotiation - Wednesday: Making proposals and trading concessions - Thursday: Problem-solving through consulting and listening skills - Friday: What if? - closing skills- Saturday: Celebrating the successful outcome

Teach Yourself

The Negotiation Coach: Teach Yourself

Peter Fleming
Authors:
Peter Fleming
John Murray Learning

Selling in 4 Weeks

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right.This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success:Week 1: Successful Selling In A WeekWeek 2: Successful Key Account Management In A WeekWeek 3: Successful Negotiating In A WeekWeek 4: Successful Customer Care In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Starting A New Job In A Week

Christine Harvey
Authors:
Christine Harvey

Succeeding in your new job just got easierWhy is it that we don't learn at school some of the most important things we'll need for life? These are things like how to succeed in relationships, how to read a contract for buying a home - and how to start a new job successfully. These are things we eventually glean from other people, through observation or through trial and error. The purpose of this book is to cut out the trial and error and to give you the experiences of highly successful people so that you can succeed now.This book covers the essential ingredients you'll need for succeeding in your new job. They include:- Preparing before you start- Handling day one with ease- Having great success with your boss and colleagues- Using the right attitudes (ones that get you promoted not demoted)- Planning your leadership future by halting failure- Promoting loyalty and leading change- Succeeding as a leader (handling difficult situations head on)- Reaching your goals with proper monitors and controlsKeep pen and paper to hand as you read each day's chapter so that you can make notes when prompted. Your notes will build up into a useful set of prompts for you as youmake your mark in the new job.

Teach Yourself

Persuasion And Influence In A Week

Di McLanachan
Authors:
Di McLanachan
Teach Yourself

Personal Impact at Work in a Week: Teach Yourself

Christine Harvey
Authors:
Christine Harvey
Teach Yourself

Personal Impact at Work in a Week: Teach Yourself Ebook Epub

Christine Harvey
Authors:
Christine Harvey

The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career.Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

People Skills In A Week

Christine Harvey
Authors:
Christine Harvey
Teach Yourself

Successful Customer Care in a Week: Teach Yourself

Di McLanachan
Authors:
Di McLanachan
Teach Yourself

Successful Key Account Management In A Week

Grant Stewart
Authors:
Grant Stewart

Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention.'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management

Teach Yourself

Negotiation Skills In A Week

Peter Fleming
Authors:
Peter Fleming

Effective negotiation skills just got easierThere was a time, not that long ago, when negotiation was seen, in the main, as the province of industrial relations folk and car-sales advisers. But, no longer! Repeated financial crises have squeezed profit margins and, in some markets, discouraged buyers from making marginal purchases or continuing habitual expenditure. Managers have found themselves in the frontline of the expectation to achieve better value for money, and the starting point for this is to shop around and explore the offers made by new suppliers, and/or to negotiate better deals with existing suppliers.Even if your job doesn't involve negotiation, then you might still be an active negotiator when replacing your car, moving house or even selling last season's wardrobe! The truth is that being a good negotiator has become a life skill, enabling those who are good at it not just to save money, but also to upgrade their computer, television or lawnmower with little or no increase in outgoings - and enhancing their reputation in the process.Becoming an effective negotiator is certainly within the scope of the majority of people. At its simplest, it involves thinking out what you want, planning how you'd like to get it and developing your powers of persuasion to convince other people that you are simply being reasonable.This book will help you to plan to become a better negotiator through being better prepared for meetings, planning clear and realistic objectives for a negotiation, maintaining concentration and making logical proposals that create agreement in the other party.- Sunday: Creating the right environment- Monday: Researching your objectives - Tuesday: People and places - Wednesday: Breaking the ice - Thursday: The agenda - Friday: Concluding- Saturday: Learning from your experiences

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Chuck Martin

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/

David Lewis

DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Graham Jones

Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour.