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Teach Yourself

eCommerce In A Week

Nick Smith
Authors:
Nick Smith

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

SEO And Search Marketing In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

Social Media Marketing In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Carol O'Connor

Dr Carol O'Connor is the author of eight business books and director of Vision in Practice Ltd, a leadership development consultancy and publisher. She has spent more than 30 years teaching, writing and consulting about leadership, innovation and strategic thinking. She sees her role as preparing leaders to identify strategic goals, clarify performance standards and retain talent that supports organizational growth. Her client list is global and her books have collectively been translated into more than 20 languages. Current projects include the publication of a series of business workbooks for under 25-year-olds in developing nations - with apps in support of key topics - and working at the London School of Economics and Political Science in support of its entrepreneurship programmes.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Clive Steeper

Clive Steeper has been a business leader and change executive for over 25 years. His career includes several roles as Managing Director in the UK, USA and Asia. Central to his success has been Clive's ability to help leaders effectively navigate through change, and get the best from their people. Now as an executive coach, consultant and facilitator, he works internationally with many different organisations ranging from public bodies and international corporations to fast-growth businesses.

Dena Michelli

Dr Dena Michelli is a specialist in personal and professional transformation. She works extensively with leaders in commerce and industry, not only through programmes offered by international business schools but also as an independent coach and consultant. She has written extensively and runs seminars and workshops on subjects pertaining to leadership and personal development. She is often quoted in mainstream media on these issues.http://www.denamichelli.com/

Emma Gannon

Emma Gannon is a writer, broadcaster, podcast host and has been a guest digital lecturer at Condé Nast College since 2014. Her podcast CTRL, ALT, DELETE discussing online life has had 2 million downloads to date. She was selected in the Forbes 30 Under 30 list 2018 in media and marketing and is a regular on BBC Woman's Hour. Find her online: twitter @emmagannon / Instagram @emmagannonuk

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Jen Sincero

Jen Sincero is a #1 New York Times bestselling author, success coach and motivational cattle prod who's helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, has sold well over two million copies, is available in twenty-plus languages, and continues to grow in popularity around the globe. Her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth, also a New York Times bestseller, is written with the same inimitable sass, down-to-earth humor and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self development.

John Knell

John Knell (Author) John Knell, along with Richard Reeves, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme.

John Lees

John Lees is one of the UK's best-known career stategists. He writes regularly for the Times and the Guardian. His work appears regularly in glossies including Psychologies, Marie Claire and Red and he has appeared several times on both the BBC and ITV. He has trained recruitment specialists since the mid-1980s and worked with numerous organisations including HSBC and Reuters.

Jonathan Rosenberg

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Ken Honda

Ken Honda is a bestselling author of self-development books in Japan. His expertise comes from owning and managing several businesses, including an accounting company, management consulting firm, and a venture capital corporation. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken's much-sought-after advice has been the impetus for thousands of people to take action toward self-realization, allowing them to work and live from a position of strength and solvency. Ken also provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.To date, Ken has published more than 110 books, has recorded weekly podcasts for 4 years, and has held seminars and conferences all over Japan for the last 12 years. He is the highest paid professional speaker in Japan. His seminars attract up to 1,000 people and sell out within an hour, and his Japanese website receives more than 250 testimonials and reader comments every day. He is the first person from Japan to be voted into the Transformational Leadership Council, a group of personal and professional development leaders. He is fluent in Japanese and English. He has focused on the Japanese market for 12 years, but is turning his attention to the rest of the world. He currently lives in Tokyo.

Martin Manser

Martin Manser is a professional reference-book editor. He is also a language consultant with national companies and organizations. Martin is Part-time tutor at London College of Communication, University of the Arts London and Part-time visiting lecturer at Buckinghamshire New University.