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Teach Yourself

Mobile Marketing In A Week

Nick Smith
Authors:
Nick Smith

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

Social Media Marketing In A Week

Nick Smith
Authors:
Nick Smith

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

SEO And Search Marketing In A Week

Nick Smith
Authors:
Nick Smith

Andy Cope

Andy describes himself as an author, happiness expert, qualified teacher and learning junkie. He has spent 10 years researching 'positive psychology' culminating in a 'PhD in Happiness' from Loughborough University. He has developed a series of keynotes and courses centreing on themes of happiness and flourishing, which he delivers in businesses and schools across the world. Andy has written several best-selling personal development books, including The Art of Being Brilliant, and is also a best-selling children's author. His Spy Dog series has enjoyed huge global success.

Ann Gawthorpe

Ann Gawthorpe is a prize-winning professional writer.

Carol O'Connor

Dr Carol O'Connor is the author of eight business books and director of Vision in Practice Ltd, a leadership development consultancy and publisher. She has spent more than 30 years teaching, writing and consulting about leadership, innovation and strategic thinking. She sees her role as preparing leaders to identify strategic goals, clarify performance standards and retain talent that supports organizational growth. Her client list is global and her books have collectively been translated into more than 20 languages. Current projects include the publication of a series of business workbooks for under 25-year-olds in developing nations - with apps in support of key topics - and working at the London School of Economics and Political Science in support of its entrepreneurship programmes.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Clive Steeper

Clive Steeper has been a business leader and change executive for over 25 years. His career includes several roles as Managing Director in the UK, USA and Asia. Central to his success has been Clive's ability to help leaders effectively navigate through change, and get the best from their people. Now as an executive coach, consultant and facilitator, he works internationally with many different organisations ranging from public bodies and international corporations to fast-growth businesses.

Dan Wilson

Dan Wilson is recognised as the UK's foremost eBay expert, helping thousands of people learn to sell profitably online, both through his bestselling books and when a tutor at eBay University. He was part of the team that founded eBay in the UK, and he is now co-editor of Europe s number one blog for e-commerce SMEs www.tamebay.com. Catch up with Dan through his personal blog, www.wilsondan.co.uk.

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Donald Robertson

Donald Robertson is a cognitive-behavioural psychotherapist, trainer and author who specialises in the treatment of anxiety and the use of CBT. He is the author of six books and many articles on philosophy, psychotherapy and psychological skills training.

Donna Dunning

Donna Dunning, PhD, is an author, consultant, certified teacher, and member of the MBTI ® International Training Faculty. She worked as a psychologist for over 20 years, specializing in the areas of career development, learning, and work performance. Donna is the author of more than a dozen publications. Her newest books are 10 Career Essentials and What's Your Type of Career? 2nd edition.

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Geoff Colvin

Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Ian Roberts

Dave Corbet and Ian Roberts are owners and directors of Greengage Consulting Ltd. For over fifteen years they have helped clients of all sizes and from all kinds of industries make breakthroughs in their ability to deliver remarkable results.. Together they have consulted to the upper echelons of the UK government the Home Office; and the Department for Agriculture, Food and Rural Affairs as well as major British firms.