Related to: 'The Startup Coach: Teach Yourself'

About JM Learning

John Murray Learning

The Franchising Handbook

Carl Reader
Authors:
Carl Reader

Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

Alex Ferguson

Born in Glasgow in 1941, Sir Alex Ferguson was playing football at an international level as a school boy. He began his professional playing career in 1958 with Queen's Park. Four times winner of Manager of the Year, he has been the manager of Manchester United for thirteen years during a time when they have become the most successful and richest club in the world. MANAGING MY LIFE was awarded the British Book Awards' Book of the Year in 1999.Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers for a Scottish record transfer fee. In 1974, he entered management with East Stirlingshire and St Mirren before joining Aberdeen, where consistent domestic success, followed by victory in the 1983 Cup Winners' Cup over Real Madrid, brought him wider attention.Arriving at Manchester United in 1986, he went on to accumulate 38 trophies, including five FA Cups, 13 Premier Leagues and two Champions Leagues. He was knighted in 1999, following Manchester United's remarkable Treble campaign, and his overall haul of 49 trophies makes him the most successful British manager of all time. Sir Alex announced his retirement in 2013, but he continues to serve United as a director and is a Fellow to the Executive Education Program at Harvard Business School.

Alvin Hall

Alvin Hall is an internationally renowned financial educator, television and radio broadcaster, bestselling author, and regular contributor to magazines, newspapers, and websites. For five years on the BBC, he hosted the highly rated and award-winning series, Your Money or Your Life, on which he offered both practical financial and psychological advice to people about how to take control of and fix their financial problems. Hall lives in New York City where he designs and teaches classes about the investment markets for financial services companies, banks, regulatory authorities, as well as information and technology vendors.

Claudio Feser

Claudio Feser is a Senior Partner and Global Head of McKinsey Academy. Claudio has been in the firm for 25 years and has published several leadership books, including Serial Innovators (2012) and When Execution Isn't Enough (2017), both by Wiley, and Growing Leaders (internal publication).

David Blake

DAVID BLAKE is cofounder and CEO of Degreed and has spent his career innovating higher education and lifelong learning. Prior to Degreed, he helped launch a competency-based, accredited university and was a founding team member at Zinch (acquired by Chegg). David was selected as a Top EdTech Entrepreneur by the Stanford d.School EdTech Lab sponsored by Teach For America and NewSchools Venture Fund. He has been published in the Harvard Technology Review, Business Insider, TechCrunch, and Huffington Post. He has spoken around the world on the topic of the future of learning, including the ASU Education Innovation Summit, EdTech Europe, and TEDx.

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Jonathan Rosenberg

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Judy Bartkowiak

Judy Bartkowiak's training courses and coaching practice have helped thousands of people to apply the skills of NLP in their everyday lives. She is a qualified NLP Trainer, NLP Master Practitioner, NLP Sports Practitioner, NLP Business Practitioner and NLP Children's Practitioner.

Kelly Palmer

KELLY PALMER, Chief Learning Officer, Degreed. A well-known thought leader on the future of learning and career development, Kelly was the chief learning officer of LinkedIn. Prior to LinkedIn, Kelly was vice president of Learning at Yahoo! and held executive positions in learning, M&A, and product development at Sun Microsystems. She speaks regularly at business conferences around the world, has been featured in Big Think, Forbes, and Chief Learning Officer (CLO) magazine where she writes a regular column on the employee experience.

Martin Manser

Martin Manser is a professional reference-book editor. He is also a language consultant with national companies and organizations. Martin is Part-time tutor at London College of Communication, University of the Arts London and Part-time visiting lecturer at Buckinghamshire New University.

Matt Avery

Matt Avery is a successful life coach and mentor, whose tried and tested methodologies have been helping people to achieve genuine, lasting happiness for more than a decade.

Matthew Syed

Matthew Syed is a leading columnist and feature writer for The Times and the host of the UK's biggest podcast: Flintoff, Savage and the Ping Pong Guy on BBC Radio 5. Matthew also gives business talks to major international corporate clients including. Before becoming a writer Matthew was the England table tennis number one for almost a decade, three times Commonwealth Champion, and he twice represented Great Britain in the Olympic Games.Matthew Syed's first book, Bounce: The Myth of Talent and the Power of Practice, was shortlisted for the William Hill Sports Book of the Year. His second, Black Box Thinking, was a Sunday Times No.1 bestseller. He has also published a collection of his award-winning sports columns in The Greatest.

Nigel Cumberland

Nigel Cumberland is a founding partner of the London based Silk Road Partnership, which provides a range of coaching/mentoring services across the Gulf, Europe and Asia. Clients include the World Bank, Google, Standard Chartered Bank, Commerzbank, Bureau Veritas, Dubai Government, Malaysian Government and Macquarie Bank. He has held various C-Level and Managing Director positions with a number of multinationals and sat on a number of Boards of Directors.

Patricia Scudamore

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Richard P. Finnegan

Richard Finnegan is President of Finnegan Mackenzie, a firm specializing in cutting employee turnover. He is recognized by executives across people management professions as a leading thinker and advisor on employee retention.

Rob Moore

Rob Moore is a self made property investor, businessman, entrepreneur, best-selling author, world record holder, speaker, pilot & proud dad, who co-owns 7 companies in property, lettings & finance.Rob has partnered with many of the biggest business and household names, featured in prime time TV shows for Living as a business mentor, on Channel 4, the BBC, The Independent and The Business Channel, as well as mentoring success-hungry people who want to achieve more money & recognition in business & life.

Rob Parsons

Rob Parsons is the bestselling author of THE SIXTY MINUTE GRANDPARENT, TEENAGERS! and THE SIXTY MINUTE FATHER. He speaks internationally on family issues and is the Executive Chairman of Care for the Family, a charity committed to strengthening family life and helping others who are hurting due to family breakdown.Care for the Family, launched by Rob in 1988, is a registered charity and its work is motivated by Christian compassion. The resources and support it provides are available to everyone, of any faith or none.Rob lives in Cardiff with his wife Dianne. They have two adult children and four grandchildren.

Robert Peston

Robert Peston is ITV's political editor, presenter of the politics show Peston on Sunday and founder of the education charity, Speakers for Schools (www.speakers4schools.org). He has written four books, How Do We Fix This Mess?, Who Runs Britain?, Brown's Britain and WTF. For a decade until the end of 2015, he was at the BBC, as economics editor and business editor. Previously he was City editor at the Sunday Telegraph, political editor and financial editor at the FT, a columnist for the New Statesman, and at the Independent in various roles. Peston has won more than 30 awards for his journalism, including Journalist of the Year from the Royal Television Society. His blog is itv.com/robertpeston, on Facebook he is facebook.com/pestonITV and he is @peston on Twitter.