Related to: 'The Inner Lives of Markets'

The writer likes a nightcap at Zetter Townhouse after steak and kidney pie at the Guinea Grill

Giles Coren's My London - ES Magazine

Restaurant critic GILES COREN is interviewed about his favorite London spots

Teach Yourself

The Ultimate Sales Book

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

THE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in successful selling. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.(P)2018 Hodder & Stoughton Limited

John Murray

Reinventing Capitalism in the Age of Big Data

Viktor Mayer-Schonberger, Thomas Ramge
Authors:
Viktor Mayer-Schonberger, Thomas Ramge

Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing.Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, more sustainable, and more democratic disruptor: data capitalism.

John Murray Learning

The End of Money

Sceptre

Crash Bang Wallop

Iain Martin
Authors:
Iain Martin
Teach Yourself

Direct Marketing In A Week

Patrick Forsyth
Authors:
Patrick Forsyth

Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up

John Murray Learning

The Org

Ray Fisman, Tim Sullivan
Authors:
Ray Fisman, Tim Sullivan

Why do members of Al Qaeda have to submit travel and expense reports?How do you create incentives for policemen, or priests?What are managers good for?We create organizations because they are an efficient way of doing something we couldn't do alone. We join organizations because we are inspired by their mission, or their payslip. But once we're inside, these organizations rarely feel efficient or inspiring.In The Org, Ray Fisman and Tim Sullivan explain the trade-offs that every organization makes, arguing that this everyday dysfunction is in fact actually inherent in the very nature of orgs. Woven throughout The Org are fascinating stories of organizations ranging from Google and McDonald's, to Al Qaeda and the island nation of Samoa. The Org tells us how the office really works. As such it is required reading for anyone who wants to come to terms with the frustrations of their workplace, or to work their way up the org.

Nicholas Brealey Publishing

Clickology

Graham Jones
Authors:
Graham Jones

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.

Teach Yourself

Small Business Marketing In A Week

John Sealey
Authors:
John Sealey

Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,there's no customer to serve and the product or service becomes redundant.Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps neededto make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.- Sunday: Preparing the ground- Monday: Attracting the right type of customers- Tuesday: Keeping your customers longer- Wednesday: Increasing customer loyalty and purchasing frequency- Thursday: Increasing the value of your sales- Friday: Getting new clients and better clients, faster- Saturday: Measuring and managing your marketing activities

Chuck Martin

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/

David Lewis

DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk

Geoff Colvin

Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.

Graham Jones

Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour.

Howard Marks

Howard Marks is co-chairman and cofounder of Oaktree Capital Management, a Los Angeles-based investment firm with $100 billion under management. He holds a bachelor's degree in finance from the Wharton School and an MBA in accounting and marketing from the University of Chicago. In the 2015 Forbes rankings, Marks was ranked the #338 richest person in the United StatesOaktree Capital Management is a leading global alternative investment management firm with particular expertise in credit strategies. The firm was formed in 1995 by a group of individuals who had been investing together since the mid-1980s in high yield bonds, convertible securities, distressed debt, real estate and control investments. Today, Oaktree comprises over 900 employees in Los Angeles (headquarters), New York, Stamford, Houston, London, Paris, Frankfurt, Amsterdam*, Dublin*, Luxembourg*, Dubai, Hong Kong, Tokyo, Singapore, Seoul, Beijing, Shanghai and Sydney. It has 31 portfolio managers with average experience of 23 years and over 700 years of combined investment experience. Among Oaktree's global clients are 75 of the 100 largest U.S. pension plans, over 400 corporations around the world, over 350 endowments and foundations globally, 16 sovereign wealth funds and 38 of the 50 primary state retirement plans in the United States.

Iain Martin

Iain Martin is a commentator on politics and economics. He has been editor of the Scotsman and of Scotland on Sunday and Deputy Editor of the Sunday Telegraph. He has written for the Wall Street Journal, the Financial Times, the Daily Mail and Standpoint magazine. His first book, Making It Happen: Fred Goodwin, RBS, and the Men who Blew Up the British Economy, was shortlisted for the 2013 Financial Times/Goldman Sachs Business Book of the Year Award and won the Debut Book of the Year prize at the 2014 Political Book Awards.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Mary Aiken

Dr. Mary Aiken is the world's foremost forensic cyberpsychologist. She is the director of the Cyberpsychology Research Network, an advisor to Europol, and has conducted research and training workshops with multiple global agencies from INTERPOL to the F.B.I. and White House. She is a Distinguished Professor of the Practice of Cyber Analytics at the Asia-Pacific Institute for Resilience and Sustainability (AIRS) anchored at Hawaii Pacific University. Her research interests include cyber security, organized cybercrime, cyberstalking, human trafficking and the rights of the child online. She is a member of the advisory board of the Hague Justice Portal, a foundation for International peace, justice and security. Her groundbreaking work inspired the CBS television series CSI: Cyber. She is based in Ireland.www.maryaiken.com

Michael Lewis

Michael Lewis is a former banker who worked at Salamon Brothers in the height of Eighties boom. He writes regularly as a journalist and is the author of several books, including the international bestseller, LIAR'S POKER.Michael Lewis was born in New Orleans and educated at Princeton University and the London School of Economics. He has written several books including the international bestseller, Liar's Poker, widely considered the book that defined Wall Street during the 1980s. Lewis is contributing writer for the New York Times Magazine and also writes for Vanity Fair and Portfolio magazine. He is married with three children.

Robert Peston

Robert Peston is ITV's political editor, presenter of the politics show Peston on Sunday and founder of the education charity, Speakers for Schools (www.speakers4schools.org). He has written four books, How Do We Fix This Mess?, Who Runs Britain?, Brown's Britain and WTF. For a decade until the end of 2015, he was at the BBC, as economics editor and business editor. Previously he was City editor at the Sunday Telegraph, political editor and financial editor at the FT, a columnist for the New Statesman, and at the Independent in various roles. Peston has won more than 30 awards for his journalism, including Journalist of the Year from the Royal Television Society. His blog is itv.com/robertpeston, on Facebook he is facebook.com/pestonITV and he is @peston on Twitter.

Tom Butler-Bowdon

Tom Butler-Bowdon is recognised as an expert on personal development literature. His 50 Classics series has been hailed as the definitive guide to the literature of possibility, and has won numerous awards including the Benjamin Franklin Self-Help Award and Foreword Magazine's Book of the Year Award. A graduate of the London School of Economics and the University of Sydney, he lives and works in both the Oxford, UK and Australia. www.butler-bowdon.com

Viktor Mayer-Schonberger

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford University following a decade on the faculty of Harvard's Kennedy School. He is one of the most respected authorities on what is happening in the big data arena. His book, Delete: The Virtue of Forgetting in the Digital Age is considered a seminal work on the ever-presence of data.