One of the world's leading psychologists leads us through over 100 examples of incredible insights, shows us how they happened, and reveals how we can maximise our chances of having more of them
'No one has taught me more about the complexities and mysteries of human decision-making' Malcolm Gladwell
'Gary Klein is a living example of how useful applied psychology can be when it is done well' Daniel Kahneman
Insight is everything. At its most profound, it can change the world. At its simplest, it can solve everyday problems. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better.
Yet remarkably we often unwittingly build barriers to seeing what is in front of us. Both as individuals and organisations we can hold on to flawed beliefs and conform to established processes that can interfere with our perceptions. Having clear insight can transform the way in which we understand things, the decisions we make and the actions we take.
In this groundbreaking study, renowned cognitive psychologist Gary Klein uses an eclectic miscellany of real-life stories to bring to life the process of insight. He demonstrates the five key strategies for spotting connections and contractions to ensure you too can see what others don't.
Gary Klein, PhD, is a research psychologist famous for his part in founding the field of naturalistic decision making, and is Senior Scientist at MacroCognition LLC. He was one of the leaders of a team that redesigned the White House Situation Room. Gary is the author of several books, including The Power of Intuition and Streetlights and Shadows.
An insightful guide to insight. Particularly good at identifying the barriers to getting there. Indeed, Klein's book moves our understanding of insight forward by significantly adapting the story we have about it. — Julian Baggini, Financial Times
Excellent. — Times Higher Education
A brilliant discourse on a fascinating subject. It's written in a crisp, fluent, Gladwellish way and the pages flit by. — Management Today
Seeing What Others Don't sheds light on those sudden realisations that can change the world. — Independent
Klein takes us on a fascinating journey from medical breakthroughs to military strategy. He analyses why IT systems are dumb by design, and examines how Darwin started to understand evolution as well as how Crick and Watson discovered DNA. Seeing What Others Don't rattles along with pace and flair while being appropriately enough, packed with insight. — Engineering & Technology
A timely contribution asking professionals, who want to improve their personal and professional performance, to think radically about the way they work. — The Actuary
Klein has spent the best part of five years investigating the origins of insight. The collected stories are fascinating and help to illstrate the five causes of insight that Klein has discovered - the five Cs - noticing connections, coincidence, investigating curiosities, and capitalising on creative desperation. — Impact Magazine
Vital to marketers looking to understand consumers needs, Seeing What Others Don't explains insight, how it works, why insights still matter, what triggers them and shows tips on how to nurture them. — Contagious
Gary Klein pins down what until now has been the elusive topic of insight in his best and most personal work yet. The examples are memorable and Klein translates them into subtle and powerful lessons for practitioners and academics alike. — Karl Weick, Rensis Likert Distinguished University Professor Emeritus, University of Michigan
A must-read for all leaders. — General Anthony C. Zinni, USMC (ret)
PRAISE FOR GARY KLEIN — -
No one has taught me more about the complexities and mysteries of human decision-making than Gary Klein. — Malcolm Gladwell
Gary Klein is a living example of how useful applied psychology can be when it is done well. — Daniel Kahneman, author of 'Thinking, Fast and Slow'
One the the most influential psychologists living today — Wired