Tom Butler-Bowdon - 50 Business Classics - Hodder & Stoughton

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    • ISBN:9781473683914
    • Publication date:05 Apr 2018
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    • ISBN:9781473697300
    • Publication date:05 Jul 2018

50 Business Classics

Your shortcut to the most important ideas on innovation, management, and strategy

By Tom Butler-Bowdon

  • Paperback
  • £12.99

From Peter Drucker to Sheryl Sandberg, from The Five Dysfunctions of a Team to Creativity Inc., here are the 50 most important titles on organizational and personal success. Brand new title in the bestselling series.

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:
· Entrepreneurship
· Leadership
· Management
· Strategy
· Business history
· Personal development
· Technology and innovation

Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

Biographical Notes

Tom Butler-Bowdon is recognised as an expert on personal development literature. His 50 Classics series has been hailed as the definitive guide to the literature of possibility, and has won numerous awards including the Benjamin Franklin Self-Help Award and Foreword Magazine's Book of the Year Award. A graduate of the London School of Economics and the University of Sydney, he lives and works in both the Oxford, UK and Australia. www.butler-bowdon.com

  • Other details

  • ISBN: 9781857886757
  • Publication date: 05 Apr 2018
  • Page count: 400
  • Imprint: Nicholas Brealey Publishing
Nobody explains the gist of books better than Tom Butler-Bowdon, as he demonstrates to great effect in 50 Business Classics. The revelations about the creation of wealth, the changing nature of work and employment and the impact of technological advancements are timely, practical and relevant. — Bruce Rosenstein, Managing Editor, Leader to Leader; Author, 'Create Your Future the Peter Drucker Way'
50 Business Classics provides an excellent base of management history, mission and goal development, and ethics. Highly recommended as a tool for business and personal growth. — Lawrence J. Danks, Assistant Professor of Business, Camden County College, New Jersey, author of 'Your Unfinished Life'
PRAISE FOR THE 50 CLASSICS SERIES — :
Something of a modern classic in its own right. — E&T magazine on 50 Economics Classics
About as good an introduction to the broad range of modern economic writing as one is likely to find. — Professor James K. Galbraith on '50 Economics CLassics'
Become acquainted with a dazzling array of the key works in psychological literature almost overnight. — Dr Raj Persaud, Gresham Professor for Public Understanding of Psychiatry, on '50 Psychology Classics'
A tremendous resource. — Stephen R Covey, author of 'The 7 Habits of Highly Effective People', on '50 Self-Help Classics'
Nicholas Brealey Publishing

50 Success Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon

'The best of success literature ever written' Brian Tracy, author of Maximum Achievement'A smorgasbord of some of the best thinking on what success really means' Ken Blanchard, co-author of The One Minute ManagerWhat makes a person successful? What makes them motivated, prosperous, a great leader? Inside this brand new, updated edition of 50 Success Classics, discover the all-time classic books that have helped millions of people achieve success in their work, their mission, and their personal lives.New chapters include Angela Duckworth's Grit, Malcolm Gladwell's Outliers and the biography of Steve Jobs.

Nicholas Brealey Publishing

50 Spiritual Classics

Tom Butler-Bowdon, Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon, Tom Butler-Bowdon

'If you only ever read one spiritual book, let is be this one' Susan Jeffers, author of Feel the Fear and Do It Anyway'A kaleidoscope of inspiration' The Watkins Review50 Spiritual Classics captures the diversity of life journeys that span centuries, continents, spiritual traditions and secular beliefs: from the historical The Book of Chuang Tzu to modern insight from the Kabbalah, from Kahlil Gibran's The Prophet to Zen and the Art of Motorcycle Maintenance. This one-of-a-kind collection includes personal memoirs and complelling biographies of Gandhi to Malcolm X and Black Elk; Eastern philosophers and gurus including Krishnamurti, Yogananda, Chogyam Trungpa and Shunryu Suzuki; and Western saints and mystics such as St. Frances of Assisi, Hermann Hesse and Simone Weil.

Nicholas Brealey Publishing

50 Politics Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon
Nicholas Brealey Publishing

50 Economics Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon
Nicholas Brealey Publishing

50 Psychology Classics

Tom Butler-Bowdon, Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon, Tom Butler-Bowdon

A brand new edition of the thinking person's guide to popular psychology. In a journey spanning 50 books, hundreds of ideas and over a century, 50 Psychology Classics looks at some of the most intriguing questions relating to what motivates us, what makes us feel and act in certain ways, how our brains work, and how we create a sense of self. This edition includes contemporary classics like Thinking, Fast and Slow; Quiet and The Marshmallow Test. EXPLORE the human condition through the great thinkers in psychology:Alfred Adler on human nature - Albert Bandura on self-efficacy - Isabel Briggs-Myers on personality type - Hans Eysenck on the four dimensions of personality - Albert Ellis on emotions - Erik Erikson on identity crises - Anna Freud on defense mechanisms - Sigmund Freud on dreams - Eric Hoffer on mass psychology - Karen Horney on inner conflicts - Carl Jung on the collective unconscious - Alfred Kinsey on sexual psychology - Melanie Klein on envy - Abraham Maslow on human potential - Stanley Milgram on obedience to authority - I. P. Pavlov on conditioning - Carl Rogers on counselling - Jean Piaget on child psychology - B. F. Skinner on the power of environment DISCOVER the findings of contemporary research and practice:Susan Cain on introversion - Carol Dweck on mindset - Martin Gilbert on happiness - Malcolm Gladwell on intuition - John Gottman on marriage - Temple Grandin on autism - Stephen Grosz on self-delusion - Daniel Kahneman on thinking - Walter Mischel on self-control - Leonard Mlodinow on the subconscious - Steven Pinker on nature vs nurture - V. S. Ramachandran on neurology - Barry Schwartz on the burden of choiceGAIN the essence of great writings in psychology:The Nature of Prejudice - The Female Brain - Influence: The Psychology of Persuasion - A Guide To Rational Living - The Will To Meaning - The Nature of Love - I'm OK, You're OK - The Divided Self - Gestalt Therapy - The Man Who Mistook His Wife for a Hat - Authentic Happiness - Darkness Visible

Yellow Kite

Black Rainbow

Rachel Kelly
Authors:
Rachel Kelly
Nicholas Brealey Publishing

Clickology

Graham Jones
Authors:
Graham Jones

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.

Nicholas Brealey Publishing

The Literature of Possibility

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon
Nicholas Brealey Publishing

The Shark's Paintbrush

Jay Harman
Authors:
Jay Harman

The wave of the future has been around since the beginning of times: it's called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world's thorniest problems. Why does the bumblebee have better aerodynamics than a 747? How can copying a butterfly wing reduce the world's lighting energy bill by 80%? How will fleas' knees and bees' shoulders help scientists formulate a near-perfect rubber? Today an interdisciplinary and international group of scientists, inventors and engineers is turning to nature to innovate and find elegant solutions to human problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. Aimed at a business audience, aspiring entrepreneurs, environmentalists and general science readers, The Shark's Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.

Nicholas Brealey Publishing

50 Philosophy Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon
Nicholas Brealey International

When Teams Collide

Richard Lewis
Authors:
Richard Lewis

International teams are rapidly becoming the central operating mode for global enterprises. They are often agile and perceptive, know local markets better than HQ does, lead innovation and exploratory ventures, and are more culturally aware than their parent company. But how much autonomy should they be allowed? How can we get things done with colleagues who have different worldviews? How can we strike a balance between core values and the necessary diversity - and is diversity within the team a strength or a hindrance? What is the role of the team leader in all of this? How do you establish team trust? How important is team humor? Who decides the team s ethics? What misunderstandings can arise in a virtual team, lacking face-to-face contact? In answering these and other questions, Richard D. Lewis draws on 30 years experience mediating with hundreds of international teams in two dozen countries. Generously illustrated with explanatory diagrams, When Teams Collide analyses profiles of 24 different nationalities and suggests how they should be led for best results. Commenting on vital considerations of leadership, team trust, ethics and humor, the author also evaluates the relationship between teams and HQ. Applying the cultural concepts in the bestselling When Cultures Collide specifically to team leadership, this is a wide-ranging and compelling account of how to handle what is a difficult and sensitive task.

Nicholas Brealey Publishing

The Necessary Revolution

Bryan Smith, Joe Laur, Nina Kruschwitz, Peter M. Senge, Sara Schley
Authors:
Bryan Smith, Joe Laur, Nina Kruschwitz, Peter M. Senge, Sara Schley
Nicholas Brealey Publishing

Speed Lead

Kevan Hall
Authors:
Kevan Hall
Intercultural Press

Vietnam Today

Mark A. Ashwill
Authors:
Mark A. Ashwill
Nicholas Brealey Publishing

50 Prosperity Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon

A major new title from the author of the bestselling 50 Classics series which have sold over 100,000 in the English language. 50 Prosperity Classics is the first book to highlight the landmark titles in this fast-expanding field, illustrated by the phenomenal success of The Secret. It focuses on the great works on wealth, entrepreneurship, personal finance, investing, economics and philanthropy, providing guidance and encouragement to develop the millionaire mindset, become a wealth creator, make wise investment decisions and - once you've made it - give a little back. Insightful commentaries on each classic, biographical information on the authors, plus a guide to further key titles provide a unique overview of this fascinating subject The phenomenal success of The Secret has helped many people discover a field of writing that seems new but actually goes back a century. 50 Prosperity Classics covers many of the great writings on wealth and abundance - encompassing books on the psychological aspects of creating wealth; more worldly titles on the nuts and bolts of personal finance, entrepreneurship and investing, and thought-provoking economics and political economy. 50 Prosperity Classics is about making your money and making it work for you, but it does not just show readers how to get rich , it also highlights why the creation of wealth can mean the fulfillment of personal potential and peace of mind. 50 Prosperity Classics gives concise summaries of each book s main points, their origins and what each can offer the reader on the path towards a life of abundance, organized according to four elements: ATTRACT IT Master the inner game of wealth and abundance with books such as Rhonda Byrne s bestselling The Secret, Charles Fillmore s Prosperity, Napoleon Hill s The Master Key to Riches CREATE IT Learn from the secrets and strategies of wealth creators such as Richard Branson, Bill Gates, Conrad Hilton, Anita Roddick and Donald Trump MANAGE IT Discover the nuts and bolts of personal finance and investing such as Benjamin Graham s The Intelligent Investor, Suze Orman s Women and Money, Dave Ramsey s Financial Peace Revisited and Peter Lynch s One Up on Wall Street SHARE IT Understand the flow of wealth and how to give something back with inspiration from Andrew Carnegie's The Gospel of Wealth, Paul Hawken's Natural Capitalism and Lynne Twist's The Soul of Money

Nicholas Brealey International

The Cult of the Luxury Brand

Paul Husband, Radha Chadha
Authors:
Paul Husband, Radha Chadha
Intercultural Press

52 Activities for Improving Cross-Cultural Communication

Donna M. Stringer, Patricia A. Cassiday
Authors:
Donna M. Stringer, Patricia A. Cassiday
Nicholas Brealey Publishing

The Upside of the Downturn

Geoff Colvin
Authors:
Geoff Colvin

Never waste a crisis - the current recession is a turning point into a new economic world, a world full of opportunity for those who understand what's happening, why it's happening, and what it means for them. Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of world's most respected business journalists, says even the scariest recession has an upside. The best managers know that conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees is all that matters. They see the recession as a rich opportunity to restructure, reinvent and reimagine their businesses and lay the groundwork for future growth. Written in Colvin's characteristic reader-friendly style, The Upside of the Downturn shows how anyone - from small business owner to global conglomerate CEO - can benefit from his ten solidly grounded strategies. He shows how to find opportunities that will increase your company's competitiveness and build its long-term value. For example: reset priorities. Easy to say, harder to do. Pursuing the lofty goals set in good times can be disastrous now; re-evaluate people and steal some good ones. Mass layoffs are a tempting way to cut costs, but great companies often find smarter alternatives. And if your competitors are unwise enough to fire their best people, grab them; keep investing in the core. Trim the fat from your budgets but not the muscle. The best companies actually increase some spending in a recession, funding the areas that make them unique and valuable; and, price with courage. Many companies assume they must - yet the long-term damage often outweighs the short-term boost. Colvin shows how these strategies really work, using examples of major companies that have applied them with inspiring results and discovered those hidden gems of opportunity and those elusive 'green shoots' of recovery.

Nicholas Brealey International

Coaching the Team at Work

David Clutterbuck
Authors:
David Clutterbuck
Intercultural Press

52 Activities for Exploring Values Differences

Donna M. Stringer, Patricia A. Cassiday
Authors:
Donna M. Stringer, Patricia A. Cassiday