The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution.
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Our mobile devices are indispensible digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. — Don Tapscott, co-author of the bestselling Wikinomics
Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. — Chris Brogan, President, Human Business Works and co-author of Trust Agents
Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right! — Jeffrey Hayzlett, bestselling author of The Mirror Test
Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait-get copies for your team today! — Charlene Li, bestselling author of Groundswell
Vaughan articulates the subject excellently - teaching his readers how to think, rather than what to think. His arguments caused me to think about my own knowledge of business improvements and how I should look at processes from an alternative perspective - almost with a fresh pair of eyes. — Quality World
Vaughan's view on thinking actually ties in nicely with my personal workplace mantra: Be a decent human being. By pausing to consider the work we're doing more deeply, by weighing how our actions might affect others, we're inherently behaving in a way that's more collaborative and helpful. — Rex Hupke for The News Tribune
Immense value to business leaders and their subordinates alike. You have to get management buy-in and get Michael Vaughan into your office! — Dane Cobain, SocialBookshelves.com