Dave Birss - How to Get to Great Ideas - Hodder & Stoughton

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    • ISBN:9781473692169
    • Publication date:08 Nov 2018

How to Get to Great Ideas

A system for smart, extraordinary thinking

By Dave Birss

  • Hardback
  • £14.99

A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Biographical Notes

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he helped to lead the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. And he's the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.

He's also the brains behind RIGHT Thinking, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

  • Other details

  • ISBN: 9781473692145
  • Publication date: 08 Nov 2018
  • Page count: 240
  • Imprint: Nicholas Brealey Publishing
Makes you sit up and listen. — Rachel Evans, Experian Data Quality
One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. — Darko Buldioski, Allweb Events
Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. — Graham Ruddick, Digital Doughnut

Amy Bradley

The first thing you must know about Amy Bradley is that drawing really is her favourite thing, she's been doing it for as long as she can remember! That's why for her being an illustrator is the world's BEST job!!She works from a quirky studio in Uttoxeter, Staffordshire, where every one of her illustrations is hand drawn, making use of digital techniques to create colourful illustrations that offer a truly refreshing, fun and energetic approach. She has worked with Andy on several books, including 'How To Be A Brilliant Teenager'.

Andy Puddicombe

Andy Puddicombe is a meditation and mindfulness expert. An accomplished presenter and writer, Andy is the voice of all things Headspace. In his early twenties, midway through a university degree in Sports Science, Andy made the unexpected decision to travel to the Himalayas to study meditation instead. It was the beginning of a ten year journey which took him around the world, culminating with ordination as a Tibetan Buddhist monk in Northern India. His transition back to lay life in 2004 was no less extraordinary. Training briefly at Moscow State Circus, he returned to London where he completed a degree in Circus Arts with the Conservatoire of Dance and Drama, whilst drawing up the early plans for what was later to become Headspace.He has been featured widely in international press, appearing in Vogue, NYT, FT, Entrepreneur, Men's Health and Esquire, to name but a few. He also makes regular appearances on TV and online, having been featured on BBC, Dr Oz, Netflix and TED.Andy currently lives in Venice, California, with his wife Lucinda.

Barbara Mariposa

Trained at the Royal Free Hospital, London, Dr Barbara has worked internationally, in general practice, psychiatry and public health. Whilst at medical school, she obtained a B.Sc in psychology and began a life-long enquiry into the interdependence of mind, emotion, and wellbeing. She is a thought leader in the field connecting health, emotional intelligence, mindfulness and the underlying science of it all.Bringing together her extensive knowledge, training skills and background in meditation, Dr Barbara created the powerful and pioneering Mind Mood Mastery programme, firmly rooted in scientific evidence.With a passion for helping people live healthy, fulfilling lives that fit who they are, Dr. Barbara, in addition to running the MMM programme, offers one-to-one sessions where clients can benefit from her thirty-plus years' experience in counselling, coaching, Five Elements acupuncture and personal development.

Bonnie Hagemann

Bonnie Hagemann is the CEO of Executive Development Associates, a boutique consulting firm specialising in top-of-the-range executive development. She is called on as a subject matter expect for the media, including Forbes, Fast Company, The Wall Street Journal and CNN.

Byron Cole

Byron Cole is an award-winning serial entrepreneur, public speaker, investor, philanthropist and mentor to entrepreneurs and students. He runs the BLC Group, an umbrella company that look after his many business interests.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Cesar Millan

Founder of the Dog Psychology Center in Los Angeles, CESAR MILLAN is the #1 New York Times bestselling author of Cesar's Way, Be the Pack Leader, Member of the Family. How to Raise the Perfect Dog and Cesar's Rules. He is the star of The Dog Whisperer with Cesar Millan, the Nat Geo Wild Channel's top-rated show. In addition to his educational seminars and work with unstable dogs, Cesar co-founded the Cesar and Ilusion Millan Foundation, a non-profit organisation dedicated to helping shelters and rescue groups. 'Cesar you're a marvel, an absolute marvel' - Paul O'Grady, The Paul O'Grady Show.'[Cesar] arrives amid canine chaos and leaves behind peace.' - Malcolm Gladwell, The New Yorker.

David Jones

David Jones has a wide experience of all areas of the adult magazine market - most notably when he was the editor of MEN ONLY. It is from this experience that he has collated this anthology.

Eckhart Tolle

Eckhart Tolle was born in Germany and educated at the Universities of London and Cambridge. At the age of twenty-nine a profound inner transformation radically changed the course of his life. The next few years were devoted to understanding, integrating and deepening that transformation, which marked the beginning of an intense inward journey. Later, he began to work in London with individuals and small groups as a counselor and spiritual teacher. Since 1995 he has lived in Vancouver, Canada.Eckhart Tolle is the author of the #1 New York Times bestseller The Power of Now (translated into 33 languages) which is widely regarded as one of the most influential spiritual books of our time.Eckhart's profound yet simple teachings have already helped countless people throughout the world find inner peace and greater fulfillment in their lives. At the core of the teachings lies the transformation of consciousness, a spiritual awakening that he sees as the next step in human evolution. An essential aspect of this awakening consists in transcending our ego-based state of consciousness. This is a prerequisite not only for personal happiness but also for the ending of violent conflict endemic on our planet.Eckhart is a sought-after public speaker and teaches and travels extensively throughout the world. Most of the teachings are given in English, but occasionally Eckhart also gives talks in German and Spanish. In addition to The Power of Now, Eckhart has written a book designed for meditative reading entitled Stillness Speaks. A book consisting of selections from The Power of Now is also available, entitled Practicing the Power of Now.

Emily Reynolds

Emily Reynolds is a journalist specialising in mental health, technology, science and feminism, writing for WIRED, The Guardian, Buzzfeed, and VICE among others. She was diagnosed with bipolar disorder in her early twenties, and since then has been raising awareness and supporting other young people with mental health issues. She also co-founded the Words by Women Awards in 2016.

Erik Bertrand Larssen

Erik Bertrand is a performance consultant who energizes people into successful careers and happier lives. After a career with the military as a paratrooper, he worked in the telecom industry, moved into headhunting and then started mental and career coaching on the side. A holder of a Masters degree in business economics, Erik is the number one mental trainer in Norway with clients ranging from business executives at Fortune 500 companies to Olympic medalists. An Oslo, Norway native and a father of four, Erik splits his time between his hometown and New York City.

Georgina Rodgers

Georgina Rodgers is a journalist, editor and writer with over 15 years' experience working on magazines, newspapers, online and in busy television newsrooms. She has authored nine non-fiction titles and five Sunday Times top ten bestsellers, both under her own name and as a co-writer.She lives in Buckinghamshire with her husband, pre-schooler and new baby. She is starting to practise what she preaches and alongside propping the baby on her lap while madly typing with one finger and a zillion other work and home tasks, she tries to take the odd two minutes out - her three-year-old's Frozen colouring pens have come in particularly useful of late.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Jody Shield

Jody Shield's first meditation was in the Peruvian Jungle, but these days she's more likely to be found in the boardrooms of the world's biggest brands. Her name is reverently whispered among London's highest fliers as the must-see consultant for health and wellbeing. She is known for helping people overcome stress, anxiety and fears associated with living in the modern world. Whatever the issue, Jody can help get to the core of the problem, heal yourself and find a lasting solution. Previously, Jody worked in advertising for 10 years, which means she understands the pressure of succeeding in the corporate world. Having transformed her own life she now works with many global brands, including Nike, Stella McCartney, LiveNation, Estee Lauder, Clarins, Soho House, Stylist Magazine, Frame and Fremantle Media, running meditation sessions and self-development workshops for employees. She is also a meditation teacher for fitness brand Lululemon.Jody runs sell-out public events in the UK and also works privately with musicians, artists, models, lawyers, brokers and entrepreneurs, teaching methods to release stress and overcome fear.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Martin Manser

Martin Manser is a professional reference-book editor. He is also a language consultant with national companies and organizations. Martin is Part-time tutor at London College of Communication, University of the Arts London and Part-time visiting lecturer at Buckinghamshire New University.

Michelle McGagh

Michelle McGagh is a freelance personal finance journalist who has been writing about money for over a decade for titles including The Guardian, City Wire, AOL and Money Observer, as well as regular TV appearances as a financial commentator. Michelle lives in London with her husband Frank and their huge mortgage.

Nick Page

Nick Page is the author of over sixty books, including The Bible Book, What Happened to the Ark of the Covenant and Other Bible Mysteries, The HarperCollins Atlas of Bible History (editor) and most recently, THE WRONG MESSIAH. Follow Nick Page on Twitter at: https://twitter.com/NickofEynsham and visit his website at: http://nickpage.co.uk

Nigel Cumberland

Nigel Cumberland is a founding partner of the London based Silk Road Partnership, which provides a range of coaching/mentoring services across the Gulf, Europe and Asia. Clients include the World Bank, Google, Standard Chartered Bank, Commerzbank, Bureau Veritas, Dubai Government, Malaysian Government and Macquarie Bank. He has held various C-Level and Managing Director positions with a number of multinationals and sat on a number of Boards of Directors.

Norman Drummond

Norman Drummond is founder of Columba 1400, a charity specialising in helping young people from underprivileged backgrounds to become leaders. He is also chairman of Drummond International, a life coaching, personal and presentation skills and media management company. Formerly a headteacher and BBC governor, Norman Drummond's skills as a coach are in great demand with top politicians and business figures worldwide. He is currently a chaplain to the Queen. He is married with five children.