Sophie Devonshire - Superfast - Hodder & Stoughton

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    • ISBN:9781473661868
    • Publication date:20 Sep 2018

Superfast

Lead at speed

By Sophie Devonshire

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Change your thinking, fast - Superfast shows how to lead innovatively, decisively and impactfully in a fast moving, opportunity-rich world.

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides easily-digestible inspiration and ideas about how to accelerate performance in an agile and thoughtful way. It includes interviews with leaders of big global corporations, fast-moving unicorn start-ups and even the Head of a Counter Terrorism Unit; all of them facing the challenges of a rapidly changing, uncertain situation. This book focuses on practical solutions to leadership questions and is a shortcut to personal and professional success for ambitious leaders.

Biographical Notes

Sophie Devonshire is a business leader who has worked in and with multinational companies, successful start-ups and agencies, including Procter & Gamble, Coca-Cola, Leo Burnett and Interbrand. She has worked and lived in London, Tallinn and Dubai and is a regular speaker on brands and businesses in the press and media.

Sophie is the CEO of The Caffeine Partnership (founded by Andy Milligan and David Kean), a unique consultancy which delivers brand-led business growth. She is an experienced business leader, entrepreneur and brand specialist. An 'acceleration addict', she is constantly curious about how to speed up success. She hates wasting time and believes impatience is usually a virtue. She applies the principles of Caffeine (a psychoactive stimulant) to her approach to work and writing; stimulating business.

  • Other details

  • ISBN: 9781473663015
  • Publication date: 20 Sep 2018
  • Page count:
  • Imprint: John Murray Learning
To succeed in today's fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this — Paul Polman, Global CEO, Unilever
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