The Franchising Handbook
How to Choose, Start and Run a Successful Franchise
By Carl Reader
The Franchising Handbook is the essential read for any aspiring franchise owner. With a range of advice from industry experts, seasoned franchisors and established franchisees, it is the complete guide to helping new franchisees make a success of their business.
Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.
This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.
Carl Reader has just been elected Affiliate Chairman at the British Franchising Association. He is head of franchising and director at d&t chartered accountants, a multi-award winning accountancy practice, and a finalist for Practitioner of the Year at the British Accountancy Awards. He's an active committee member of the British Franchise Association, a member of the Franchise Gap and FranchisEurope, a contributor to most of the trade journals and he speaks regularly across the UK on franchising.
- Other details
- Publication date:
14 Jul 2016
- Page count:
John Murray Learning