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The Shark's Paintbrush
On sale
4th July 2013
Price: £20
The wave of the future has been around since the beginning of times: it’s called Nature.
Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world’s thorniest problems. Why does the bumblebee have better aerodynamics than a 747? How can copying a butterfly wing reduce the world’s lighting energy bill by 80%? How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber? Today an interdisciplinary and international group of scientists, inventors and engineers is turning to nature to innovate and find elegant solutions to human problems.
The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
Aimed at a business audience, aspiring entrepreneurs, environmentalists and general science readers, The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.
Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world’s thorniest problems. Why does the bumblebee have better aerodynamics than a 747? How can copying a butterfly wing reduce the world’s lighting energy bill by 80%? How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber? Today an interdisciplinary and international group of scientists, inventors and engineers is turning to nature to innovate and find elegant solutions to human problems.
The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
Aimed at a business audience, aspiring entrepreneurs, environmentalists and general science readers, The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.
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Reviews
The charm of Harman s almost missionary zeal makes this a truly inspiring book.
Jay Harman is a principled inventor who sees solutions everywhere he looks in the natural world. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature s wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It s a book about a new way to think.
Imagine Indiana Jones, Huckleberry Finn, and Erasmus Darwin rolled into one person, and you will have some sense of what it is like to roam and see the world through Jay Harman's biomimetic eyes. The Shark's Paintbrush is a memo of kindness from the living world in a time of crisis and doubt: life in all its intricacy offers untold possibilities for the transformation of civilization.
His vision of a biomimetic 'new global economy' is timely, crucial, and thrillingly eye-opening.