Related to: 'The Ultimate MBA Book'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

The Ultimate Finance Book

Roger Mason
Authors:
Roger Mason

This is your complete course in business finance.From balance sheets and profit statements to cashflow, budgets and forecasts, THE ULTIMATE FINANCE BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.* Part 1: Your Finance for Non-Financial Managers Masterclass* Part 2: Your Bookkeeping and Accounting Masterclass* Part 3: Your Understanding and Interpreting Accounts Masterclass* Part 4: Your Successful Budgeting and Forecasting MasterclassDiscover the main themes, key ideas and tools you need, and bring it all together with practical exercises.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

Strategy In A Week

Stephen Berry
Authors:
Stephen Berry
Teach Yourself

Marketing In A Week

Eric Davies
Authors:
Eric Davies

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion

Teach Yourself

Bookkeeping And Accounting In A Week

Roger Mason
Authors:
Roger Mason

Bookkeeping and Accounting In A Week is a simple and straightforward guide to accounts, giving you everything you need to know in just seven short chapters. From understanding the terminology to dealing confidently with accountants, you'll soon master the basics of bookkeeping and accounting, fast.This book introduces you to the main concepts of bookkeeping and accounting, giving you a basic knowledge and understanding together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Bookkeeping and Accounting In A Week is your fastest route to success:- Sunday: The basic principles of bookkeeping- Monday: Different types of account and ledger- Tuesday: More aspects of bookkeeping- Wednesday: Preparation for the accounts- Thursday: The profit and loss account- Friday: The balance sheet- Saturday: Understanding published accountsABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

MBA In A Week

Alan Finn
Authors:
Alan Finn
Teach Yourself

Accounting & Finance in 4 Weeks

Roger Mason
Authors:
Roger Mason

Accounting And Finance In 4 Weeks is a comprehensive guide to understanding finance, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in the essentials. From balance sheets and profit statements to cashflow, budgets and forecasts you'll discover all the tools, techniques and strategies you need to get up to speed.This book introduces you to the main themes and ideas of finance and accounting, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Accounting And Finance In 4 Weeks is your fastest route to success:Week 1: Finance For Non-Financial Managers In A WeekWeek 2: Bookkeeping And Accounting In A WeekWeek 3: Understanding And Interpreting Accounts In A WeekWeek 4: Successful Budgeting And Forecasting In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

The Marketing Planning Coach: Teach Yourself

Eric Davies
Authors:
Eric Davies
Teach Yourself

Understanding And Interpreting Accounts In A Week

Roger Mason
Authors:
Roger Mason

The book will explain the contents of a set of accounts, particularly published statutory accounts. It will explain how to get behind the figures, use them constructively and understand their significance. It will systematically work through a set of accounts and show how the figures should be used and interpreted.Sunday: The Right ApproachMonday: Introduction to published accountsTuesday: Income statementWednesday: Statement of Financial PositionThursday: The remainder of a set of accountsFriday: Cash and investment ratiosSaturday: In-depth work with public accounts

Teach Yourself

Successful Budgeting and Forecasting in a Week: Teach Yourself

Roger Mason
Authors:
Roger Mason

The book will enable readers to understand the purposes of the different budgets andforecasts and it will explain in detail how they are prepared and used. In many casesbudgeting is an important (and often unpopular) part of their job and the book will show them how to do it more effectively and more quickly. It should increase their confidence and develop their management skills. The book will not just focus on the technical sides of budgeting - it will also focus on the softer skills of getting buy-in and navigating company political.

Teach Yourself

Successful Budgeting and Forecasting in a Week: Teach Yourself eBook ePub

Roger Mason
Authors:
Roger Mason

The book will enable readers to understand the purposes of the different budgets and forecasts and it will explain in detail how they are prepared and used. In many cases budgeting is an important (and often unpopular) part of their job and the book will show them how to do it more effectively and more quickly. It should increase their confidence and develop their management skills. The book will not just focus on the technical sides of budgeting - it will also focus on the softer skills of getting buy-in and navigating company political.

Teach Yourself

Understanding And Interpreting Accounts In A Week

Roger Mason
Authors:
Roger Mason

The book will explain the contents of a set of accounts, particularly published statutoryaccounts. It will explain how to get behind the figures, use them constructively andunderstand their significance. It will systematically work through a set of accounts and show how the figures should be used and interpreted.Sunday: The Right ApproachMonday: Introduction to published accountsTuesday: Income statementWednesday: Statement of Financial PositionThursday: The remainder of a set of accountsFriday: Cash and investment ratiosSaturday: In-depth work with public accounts

Teach Yourself

Strategy in a Week: Teach Yourself Ebook Epub

Stephen Berry
Authors:
Stephen Berry

The ability to develop and implement a successful strategy is crucial to anyone who wants to advance their career. Written by Stephen Berry, a leading expert on strategy as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a winning strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Finance For Non-Financial Managers In A Week

Roger Mason
Authors:
Roger Mason
Teach Yourself

Finance for Non-Financial Managers

Roger Mason
Authors:
Roger Mason

Is this the right book for me?The world of finance and accountancy can seem one of impenetrable mystery but it is one that many managers have to face in their day to day lives. With its comprehensive coverage of the subject, this book allows you not only to ask pertinent questions but also to understand the answers. Chapter by chapter, the workings of finance are mapped out and laid bare - the formal reports, the methods used to prepare the numbers and what accountants actually do every day.This edition is fully updated to reflect current allowances, rates and regulations and further information. It also includes even more questions (with comprehensive answers) to challenge the reader's understanding. Finance for Non-Financial Managers includes:Chapter 1: The purpose of accountingChapter 2: Basic terminologyChapter 3: Accounting concepts and principlesChapter 4: The profit and loss accountChapter 5: The balance sheetChapter 6: The cash flow statementChapter 7: Ratio analysisChapter 8: Users of financial informationChapter 9: The general ledgerChapter 10: CostingChapter 11: Standard costingChapter 12: Variance analysis Chapter 13: Two more things on costingChapter 14: The audit of annual accountsChapter 15: Tricks of the tradeChapter 16: Financial information for managersChapter 17: Capital investment appraisal: experts only!Chapter 18: Activities of an Accounts departmentChapter 19: Cash flow managementChapter 20: Corporate financial planningChapter 21: Personal finance: income tax and national insuranceChapter 22: Personal finance: investmentChapter 23: Personal finance: capital gains tax and othersLearn effortlessly with a new easy-to-read page design and interactive features: Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of the subject.Five things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.

Hodder & Stoughton

Instant Manager: Bookkeeping and Accounting

Roger Mason
Authors:
Roger Mason

Carol O'Connor

Dr Carol O'Connor is the author of eight business books and director of Vision in Practice Ltd, a leadership development consultancy and publisher. She has spent more than 30 years teaching, writing and consulting about leadership, innovation and strategic thinking. She sees her role as preparing leaders to identify strategic goals, clarify performance standards and retain talent that supports organizational growth. Her client list is global and her books have collectively been translated into more than 20 languages. Current projects include the publication of a series of business workbooks for under 25-year-olds in developing nations - with apps in support of key topics - and working at the London School of Economics and Political Science in support of its entrepreneurship programmes.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Clive Steeper

Clive Steeper has been a business leader and change executive for over 25 years. His career includes several roles as Managing Director in the UK, USA and Asia. Central to his success has been Clive's ability to help leaders effectively navigate through change, and get the best from their people. Now as an executive coach, consultant and facilitator, he works internationally with many different organisations ranging from public bodies and international corporations to fast-growth businesses.