Related to: 'The Ultimate MBA Book'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

The Ultimate Finance Book

Roger Mason
Authors:
Roger Mason

This is your complete course in business finance.From balance sheets and profit statements to cashflow, budgets and forecasts, THE ULTIMATE FINANCE BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.* Part 1: Your Finance for Non-Financial Managers Masterclass* Part 2: Your Bookkeeping and Accounting Masterclass* Part 3: Your Understanding and Interpreting Accounts Masterclass* Part 4: Your Successful Budgeting and Forecasting MasterclassDiscover the main themes, key ideas and tools you need, and bring it all together with practical exercises.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

Strategy In A Week

Stephen Berry
Authors:
Stephen Berry

Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going

Teach Yourself

MBA In A Week

Alan Finn
Authors:
Alan Finn
Teach Yourself

Accounting & Finance in 4 Weeks

Roger Mason
Authors:
Roger Mason

Accounting And Finance In 4 Weeks is a comprehensive guide to understanding finance, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in the essentials. From balance sheets and profit statements to cashflow, budgets and forecasts you'll discover all the tools, techniques and strategies you need to get up to speed.This book introduces you to the main themes and ideas of finance and accounting, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Accounting And Finance In 4 Weeks is your fastest route to success:Week 1: Finance For Non-Financial Managers In A WeekWeek 2: Bookkeeping And Accounting In A WeekWeek 3: Understanding And Interpreting Accounts In A WeekWeek 4: Successful Budgeting And Forecasting In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

The Marketing Planning Coach: Teach Yourself

Eric Davies
Authors:
Eric Davies
Teach Yourself

Understanding And Interpreting Accounts In A Week

Roger Mason
Authors:
Roger Mason

The book will explain the contents of a set of accounts, particularly published statutory accounts. It will explain how to get behind the figures, use them constructively and understand their significance. It will systematically work through a set of accounts and show how the figures should be used and interpreted.Sunday: The Right ApproachMonday: Introduction to published accountsTuesday: Income statementWednesday: Statement of Financial PositionThursday: The remainder of a set of accountsFriday: Cash and investment ratiosSaturday: In-depth work with public accounts

Teach Yourself

Successful Budgeting and Forecasting in a Week: Teach Yourself

Roger Mason
Authors:
Roger Mason

The book will enable readers to understand the purposes of the different budgets andforecasts and it will explain in detail how they are prepared and used. In many casesbudgeting is an important (and often unpopular) part of their job and the book will show them how to do it more effectively and more quickly. It should increase their confidence and develop their management skills. The book will not just focus on the technical sides of budgeting - it will also focus on the softer skills of getting buy-in and navigating company political.

Teach Yourself

Successful Budgeting and Forecasting in a Week: Teach Yourself eBook ePub

Roger Mason
Authors:
Roger Mason
Teach Yourself

Understanding And Interpreting Accounts In A Week

Roger Mason
Authors:
Roger Mason

The book will explain the contents of a set of accounts, particularly published statutoryaccounts. It will explain how to get behind the figures, use them constructively andunderstand their significance. It will systematically work through a set of accounts and show how the figures should be used and interpreted.Sunday: The Right ApproachMonday: Introduction to published accountsTuesday: Income statementWednesday: Statement of Financial PositionThursday: The remainder of a set of accountsFriday: Cash and investment ratiosSaturday: In-depth work with public accounts

Teach Yourself

Marketing In A Week

Eric Davies
Authors:
Eric Davies

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion

Teach Yourself

Strategy in a Week: Teach Yourself Ebook Epub

Stephen Berry
Authors:
Stephen Berry

The ability to develop and implement a successful strategy is crucial to anyone who wants to advance their career. Written by Stephen Berry, a leading expert on strategy as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a winning strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Teach Yourself

Finance For Non-Financial Managers In A Week

Roger Mason
Authors:
Roger Mason
Teach Yourself

Bookkeeping And Accounting In A Week

Roger Mason
Authors:
Roger Mason
Teach Yourself

Finance for Non-Financial Managers

Roger Mason
Authors:
Roger Mason
Hodder & Stoughton

Instant Manager: Bookkeeping and Accounting

Roger Mason
Authors:
Roger Mason

Whether you are finding your way as a manager or you want to enhance the skills you already have, the Instant Manager series is exactly what you need! Written by leading experts, they are inexpensive, concise but above all authoritative guides to the subject at hand. The portable format allows you to carry the book wherever you go and to fit learning and development into your busy work life.Based on the 10 most FAQs, each chapter ends with a quick tip that can be taken on board immediately. A tear out card covering the most salient points allows you to carry the expertise with you wherever you go. Bookkeeping & Accounting covers the following for the financial layman or laywoman: the basic principles of bookkeeping & accounting; the different types of accounts and ledgers; what exactly is a profit & loss account and a balance sheet and a chapter on keeping computer records. Backed by the authority of the Chartered Management Institute, this is an essential addition to the manager's library.

Andy Cope

Andy describes himself as an author, happiness expert, qualified teacher and learning junkie. He has spent 10 years researching 'positive psychology' culminating in a 'PhD in Happiness' from Loughborough University. He has developed a series of keynotes and courses centreing on themes of happiness and flourishing, which he delivers in businesses and schools across the world. Andy has written several best-selling personal development books, including The Art of Being Brilliant, and is also a best-selling children's author. His Spy Dog series has enjoyed huge global success.

Claudio Feser

Claudio Feser is a Senior Partner and one of the founders of McKinsey's Leadership Development practice. Claudio has been in the Firm for 25 years and has published several leadership books, including Serial Innovators, When Execution Isn't Enough, and Growing Leaders.

Clive Woodward

Clive Woodward was born in 1954. He was educated at HMS Conway in Anglesey and Loughborough University. He played rugby for Leicester, England and the Lions, and Manley in Australia. During his impressive business career Clive Woodward successfully coached Henley RFC, London Irish and Bath before being appointed the first National England coach. He memorably led the England rugby team to World Cup victory in 2003. He lives in Berkshire with his wife and three children.