Top

We have updated our Privacy Policy Please take a moment to review it. By continuing to use this site, you agree to the terms of our updated Privacy Policy.

The Third Screen

On sale

31st August 2017

Price: £19.99

Select a format

Selected: Audiobook Downloadable / ISBN-13: 9781473673854

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution.

With the “first screen”-the television-companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

(P)2017 John Murray Press

What's Inside

Read More Read Less