Related to: 'Social Media Marketing In A Week'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

E-commerce In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

Mobile Marketing In A Week

Nick Smith
Authors:
Nick Smith

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

SEO And Search Marketing In A Week

Nick Smith
Authors:
Nick Smith

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they doMonday: Learn about your competition and target audience, and organize your website's structureTuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research toolsWednesday: Learn how to make changes to the pages on your site to increase the chance of rankingThursday: Ensure all of your links are found and indexed by search engines and generate backlinksFriday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLsSaturday: Increase your online presence with search marketing

Andy Cope

Andy describes himself as an author, happiness expert, qualified teacher and learning junkie. He has spent 10 years researching 'positive psychology' culminating in a 'PhD in Happiness' from Loughborough University. He has developed a series of keynotes and courses centreing on themes of happiness and flourishing, which he delivers in businesses and schools across the world. Andy has written several best-selling personal development books, including The Art of Being Brilliant, and is also a best-selling children's author. His Spy Dog series has enjoyed huge global success.

Dena Michelli

Dr Dena Michelli is a specialist in personal and professional transformation. She works extensively with leaders in commerce and industry, not only through programmes offered by international business schools but also as an independent coach and consultant. She has written extensively and runs seminars and workshops on subjects pertaining to leadership and personal development. She is often quoted in mainstream media on these issues.http://www.denamichelli.com/

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Donald Robertson

Donald Robertson is a cognitive-behavioural psychotherapist, trainer and author who specialises in the treatment of anxiety and the use of CBT. He is the author of six books and many articles on philosophy, psychotherapy and psychological skills training.

Emma Gannon

Emma Gannon is a writer, broadcaster, podcast host and has been a guest digital lecturer at Condé Nast College since 2014. Her podcast CTRL, ALT, DELETE discussing online life has had 2 million downloads to date. She was selected in the Forbes 30 Under 30 list 2018 in media and marketing and is a regular on BBC Woman's Hour. Find her online: twitter @emmagannon / Instagram @emmagannonuk

Geoff Colvin

Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.

Graham Jones

Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Judy Bartkowiak

Judy Bartkowiak's training courses and coaching practice have helped thousands of people to apply the skills of NLP in their everyday lives. She is a qualified NLP Trainer, NLP Master Practitioner, NLP Sports Practitioner, NLP Business Practitioner and NLP Children's Practitioner.

Ken Honda

Ken Honda is a bestselling author of self-development books in Japan. His expertise comes from owning and managing several businesses, including an accounting company, management consulting firm, and a venture capital corporation. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken's much-sought-after advice has been the impetus for thousands of people to take action toward self-realization, allowing them to work and live from a position of strength and solvency. Ken also provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.To date, Ken has published more than 110 books, has recorded weekly podcasts for 4 years, and has held seminars and conferences all over Japan for the last 12 years. He is the highest paid professional speaker in Japan. His seminars attract up to 1,000 people and sell out within an hour, and his Japanese website receives more than 250 testimonials and reader comments every day. He is the first person from Japan to be voted into the Transformational Leadership Council, a group of personal and professional development leaders. He is fluent in Japanese and English. He has focused on the Japanese market for 12 years, but is turning his attention to the rest of the world. He currently lives in Tokyo.

Mac Bride

Mac Bride is a successful computer author who brings over 20 years of teaching experience to his writing.

Matt Avery

Matt Avery is a successful life coach and mentor, whose tried and tested methodologies have been helping people to achieve genuine, lasting happiness for more than a decade.