Related to: 'Social Media Marketing In A Week'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

E-commerce In A Week

Nick Smith
Authors:
Nick Smith

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system

Teach Yourself

Mobile Marketing In A Week

Nick Smith
Authors:
Nick Smith

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

SEO And Search Marketing In A Week

Nick Smith
Authors:
Nick Smith

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they doMonday: Learn about your competition and target audience, and organize your website's structureTuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research toolsWednesday: Learn how to make changes to the pages on your site to increase the chance of rankingThursday: Ensure all of your links are found and indexed by search engines and generate backlinksFriday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLsSaturday: Increase your online presence with search marketing

Andy Cope

Andy describes himself as an author, happiness expert, qualified teacher and learning junkie. He has spent 10 years researching 'positive psychology' culminating in a 'PhD in Happiness' from Loughborough University. He has developed a series of keynotes and courses centreing on themes of happiness and flourishing, which he delivers in businesses and schools across the world. Andy has written several best-selling personal development books, including The Art of Being Brilliant, and is also a best-selling children's author. His Spy Dog series has enjoyed huge global success.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Dick Richards

Dick Richards has tested and refined this life-transforming process with more than 600 individuals and in fifty organizations across the U.S., Canada, South Africa, and in six European countries, including NASA, Lockheed, and the Center for Creative Leadership. Already well-known for his pioneering work to reunite artistry and industry in the award-winning Artful Work, he is also author of The Art of Winning Commitment and, as one of "today's leading business authors and thinkers," contributed to the landmark reference, Business: The Ultimate Resource.

Emma Gannon

Emma Gannon is a writer, broadcaster, podcast host and has been a guest digital lecturer at Condé Nast College since 2014. Her podcast CTRL, ALT, DELETE discussing online life has had 2 million downloads to date. She was selected in the Forbes 30 Under 30 list 2018 in media and marketing and is a regular on BBC Woman's Hour. Find her online: twitter @emmagannon / Instagram @emmagannonuk

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Geoff Colvin

Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Jen Sincero

Jen Sincero is a #1 New York Times bestselling author, success coach and motivational cattle prod who's helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, has sold well over two million copies, is available in twenty-plus languages, and continues to grow in popularity around the globe. Her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth, also a New York Times bestseller, is written with the same inimitable sass, down-to-earth humor and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self development.

Jim Loehr

Jim Loehr is the chairman and CEO of LGE Performance Systems. He is the author of 12 books, including the bestselling Stress for Success.

Jonathan Rosenberg

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Ken Honda

Ken Honda is a bestselling author of self-development books in Japan. His expertise comes from owning and managing several businesses, including an accounting company, management consulting firm, and a venture capital corporation. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken's much-sought-after advice has been the impetus for thousands of people to take action toward self-realization, allowing them to work and live from a position of strength and solvency. Ken also provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.To date, Ken has published more than 110 books, has recorded weekly podcasts for 4 years, and has held seminars and conferences all over Japan for the last 12 years. He is the highest paid professional speaker in Japan. His seminars attract up to 1,000 people and sell out within an hour, and his Japanese website receives more than 250 testimonials and reader comments every day. He is the first person from Japan to be voted into the Transformational Leadership Council, a group of personal and professional development leaders. He is fluent in Japanese and English. He has focused on the Japanese market for 12 years, but is turning his attention to the rest of the world. He currently lives in Tokyo.

Martin Manser

Martin Manser is a professional reference-book editor. He is also a language consultant with national companies and organizations. Martin is Part-time tutor at London College of Communication, University of the Arts London and Part-time visiting lecturer at Buckinghamshire New University.

Mike Lewis

Mike Lewis founded When to Jump after quitting his job at a pristine investment firm, to pursue his dream of becoming a professional squash player. He has curated a community of like-minded people who have done the same, to share their stories and inspire others to take the jump.

Nigel Cumberland

Nigel Cumberland is an award-winning global coach who helps leaders and teams to optimise and enhance their success in both their careers and lives. He has coached and trained at some of the world's most prestigious organisations such as the United Nations, the World Bank Group, Standard Chartered Bank, Google, Dell, LVMH, Christian Dior, Continental AG and the Dubai Government. He is also one of the elite Marshall Goldsmith approved coaches and a member of Harvard Business Review's Advisory Council. He is also a Freeman of the City of London and has been given the award as one of the world's top 100 leadership coaches.