Related to: 'Social Media Marketing In A Week'

14th June 2013

Mulholland Newsletter

Here at Mulholland, we're busy gearing up for the publication of a very exciting book indeed. Lexicon is the new novel from Max Barry, the author of cult hit Jennifer Government, and has been described by SciFi Now as "highly entertaining and engrossing". It follows Emily Ruff as she enters into an elite organisation of 'poets': masters of manipulation who use language to warp others to their will, as well as Wil Parke who doesn't know why he's immune to their powers, only that he has to run from them. You can read tor.com's review of Lexicon here: Say the Magic Word: Lexicon by Max Barry As you can imagine, the power of words is the main theme of Lexicon, and this is illustrated brilliantly by intriguing excerpts scattered throughout the book. You can read a selection of them on Facebook, in handy picture form that are perfect for sharing. Words Are Weapons on Facebook To see if she's good enough to become a Poet, Emily is asked a series of strange questions. We'd love to see how you'd answer them, so take a look at the link below. Could you become a Poet? on Facebook Lexicon publishes in hardback on the 20th June and we are going to be shouting about it for all of next week. An excerpt will be available on the Mulholland Uncovered Facebook page on Monday, so we hope you check it out!

Teach Yourself

E-commerce In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

Mobile Marketing In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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SEO And Search Marketing In A Week

Nick Smith
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Dena Michelli

Dr Dena Michelli is a specialist in personal and professional transformation. She works extensively with leaders in commerce and industry, not only through programmes offered by international business schools but also as an independent coach and consultant. She has written extensively and runs seminars and workshops on subjects pertaining to leadership and personal development. She is often quoted in mainstream media on these issues.http://www.denamichelli.com/

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Donna Dunning

Donna Dunning, PhD, is an author, consultant, certified teacher, and member of the MBTI ® International Training Faculty. She worked as a psychologist for over 20 years, specializing in the areas of career development, learning, and work performance. Donna is the author of more than a dozen publications. Her newest books are 10 Career Essentials and What's Your Type of Career? 2nd edition.

Emma Gannon

Emma Gannon is a writer, broadcaster, podcast host and has been a guest digital lecturer at Condé Nast College since 2014. Her podcast CTRL, ALT, DELETE discussing online life has had 2 million downloads to date. She was selected in the Forbes 30 Under 30 list 2018 in media and marketing and is a regular on BBC Woman's Hour. Find her online: twitter @emmagannon / Instagram @emmagannonuk

Graham Jones

Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Jim Loehr

Jim Loehr is the chairman and CEO of LGE Performance Systems. He is the author of 12 books, including the bestselling Stress for Success.

Jordan Belfort

Jordan Belfort was born in Queens, New York. He hustled ices to put himself through college, showing early entrepreneurial flair. His first business sent him bankrupt at twenty-four so he went down to Wall St with $100 in his pocket and ended up building one of the largest brokerages in America - the now infamous Stratton Oakmont. A hard partying lifestyle ended in crash and burn. Ultimately indicted by the federal government, Belfort served twenty-two months in prison, and time in rehab. He's now a highly successful motivational speaker.His story has been made into a Golden Globe-winning and Academy Award-nominated film starring Leonardo DiCaprio and directed by Martin Scorsese.He is currently living in Los Angeles.

Kathryn Sollmann

For 15 years Kathryn Sollmann has been a recognized leader in helping women navigate the many stages of work and life while juggling two major caregiving roles-for children and aging parents. Through Kathryn's entrepreneurial venture, 9 Lives for Women, a blog and coaching practice, she has moved theconversation away from merely the pros and cons of work vs. motherhood to a more significant one: firmly establishing the link between work and a woman's ability to achieve long-term financial security. Her emphasis on women's financial independence has generated event-sponsorship funding from corporate wealth-management giants, including AXA Advisors, Fidelity, Raymond James, Cigna and Wells Fargo. With good humour, no-nonsense delivery, and a unique ability to educate and motivate, Kathryn is a frequent speaker, seminar leader, and inspirational voice for women in all work and life stages.

Kelly Riggs

Kelly Riggs is an author, speaker, and business performance coach for executives and companies throughout the United States and Canada. He has worked with companies in a variety of industries, with revenues ranging from $3 million to Fortune 500 companies. Recognized as a dynamic, powerful speaker, and successful performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive and two-time national Salesperson-of-the-Year with well over two decades of executive management and training experience.

Ken Honda

Ken Honda is a bestselling author of self-development books in Japan. His expertise comes from owning and managing several businesses, including an accounting company, management consulting firm, and a venture capital corporation. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken's much-sought-after advice has been the impetus for thousands of people to take action toward self-realization, allowing them to work and live from a position of strength and solvency. Ken also provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses.To date, Ken has published more than 110 books, has recorded weekly podcasts for 4 years, and has held seminars and conferences all over Japan for the last 12 years. He is the highest paid professional speaker in Japan. His seminars attract up to 1,000 people and sell out within an hour, and his Japanese website receives more than 250 testimonials and reader comments every day. He is the first person from Japan to be voted into the Transformational Leadership Council, a group of personal and professional development leaders. He is fluent in Japanese and English. He has focused on the Japanese market for 12 years, but is turning his attention to the rest of the world. He currently lives in Tokyo.

Martin Manser

Martin Manser is a professional reference-book editor. He is also a language consultant with national companies and organizations. Martin is Part-time tutor at London College of Communication, University of the Arts London and Part-time visiting lecturer at Buckinghamshire New University.

Nigel Cumberland

Nigel Cumberland is a founding partner of the London based Silk Road Partnership, which provides a range of coaching/mentoring services across the Gulf, Europe and Asia. Clients include the World Bank, Google, Standard Chartered Bank, Commerzbank, Bureau Veritas, Dubai Government, Malaysian Government and Macquarie Bank. He has held various C-Level and Managing Director positions with a number of multinationals and sat on a number of Boards of Directors.