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Teach Yourself

eCommerce In A Week

Nick Smith
Authors:
Nick Smith
Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

SEO And Search Marketing In A Week

Nick Smith
Authors:
Nick Smith

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Social Media Marketing In A Week

Nick Smith
Authors:
Nick Smith

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Marketing in 4 Weeks

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Teach Yourself

Digital Marketing In A Week

Nick Smith
Authors:
Nick Smith

Andy Cope

Andy describes himself as an author, happiness expert, qualified teacher and learning junkie. He has spent 10 years researching 'positive psychology' culminating in a 'PhD in Happiness' from Loughborough University. He has developed a series of keynotes and courses centreing on themes of happiness and flourishing, which he delivers in businesses and schools across the world. Andy has written several best-selling personal development books, including The Art of Being Brilliant, and is also a best-selling children's author. His Spy Dog series has enjoyed huge global success.

Carol O'Connor

Dr Carol O'Connor is the author of eight business books and director of Vision in Practice Ltd, a leadership development consultancy and publisher. She has spent more than 30 years teaching, writing and consulting about leadership, innovation and strategic thinking. She sees her role as preparing leaders to identify strategic goals, clarify performance standards and retain talent that supports organizational growth. Her client list is global and her books have collectively been translated into more than 20 languages. Current projects include the publication of a series of business workbooks for under 25-year-olds in developing nations - with apps in support of key topics - and working at the London School of Economics and Political Science in support of its entrepreneurship programmes.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Clive Steeper

Clive Steeper has been a business leader and change executive for over 25 years. His career includes several roles as Managing Director in the UK, USA and Asia. Central to his success has been Clive's ability to help leaders effectively navigate through change, and get the best from their people. Now as an executive coach, consultant and facilitator, he works internationally with many different organisations ranging from public bodies and international corporations to fast-growth businesses.

Denise Lee Yohn

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

Donald Robertson

Donald Robertson is a cognitive-behavioural psychotherapist, trainer and author who specialises in the treatment of anxiety and the use of CBT. He is the author of six books and many articles on philosophy, psychotherapy and psychological skills training.

Donna Dunning

Donna Dunning, PhD, is an author, consultant, certified teacher, and member of the MBTI ® International Training Faculty. She worked as a psychologist for over 20 years, specializing in the areas of career development, learning, and work performance. Donna is the author of more than a dozen publications. Her newest books are 10 Career Essentials and What's Your Type of Career? 2nd edition.

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Geoff Colvin

Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.

Hilton Catt

Pat Scudamore and Hilton Catt are experienced careers consultants and trainers, and the authors of many successful books on career management.

Iain Maitland

Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.

Ian Roberts

Dave Corbet and Ian Roberts are owners and directors of Greengage Consulting Ltd. For over fifteen years they have helped clients of all sizes and from all kinds of industries make breakthroughs in their ability to deliver remarkable results.. Together they have consulted to the upper echelons of the UK government the Home Office; and the Department for Agriculture, Food and Rural Affairs as well as major British firms.

Jen Sincero

Jen Sincero is a #1 New York Times bestselling author, success coach and motivational cattle prod who's helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, has sold well over two million copies, is available in twenty-plus languages, and continues to grow in popularity around the globe. Her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth, also a New York Times bestseller, is written with the same inimitable sass, down-to-earth humor and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self development.

John Knell

John Knell (Author) John Knell, along with Richard Reeves, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme.