50 Business Classics
By Tom Butler-Bowdon
What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in:· Entrepreneurship· Leadership· Management· Strategy· Business history· Personal development· Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
50 Spiritual Classics
By Tom Butler-Bowdon, Tom Butler-Bowdon
'If you only ever read one spiritual book, let is be this one' Susan Jeffers, author of Feel the Fear and Do It Anyway'A kaleidoscope of inspiration' The Watkins Review50 Spiritual Classics captures the diversity of life journeys that span centuries, continents, spiritual traditions and secular beliefs: from the historical The Book of Chuang Tzu to modern insight from the Kabbalah, from Kahlil Gibran's The Prophet to Zen and the Art of Motorcycle Maintenance. This one-of-a-kind collection includes personal memoirs and complelling biographies of Gandhi to Malcolm X and Black Elk; Eastern philosophers and gurus including Krishnamurti, Yogananda, Chogyam Trungpa and Shunryu Suzuki; and Western saints and mystics such as St. Frances of Assisi, Hermann Hesse and Simone Weil.
50 Speeches That Made the Modern World
Throughout history, great speeches have produced great change. From inciting violence and asserting control to restoring peace and securing freedom, nothing has the raw emotional power of a speech delivered at the right moment, in the right place, with the right content, and the right delivery. 50 Speeches That Made The Modern World is a celebration of the most influential and thought-provoking speeches that have shaped the world we live in. With comprehensive, chronological coverage of speeches from the 20th and 21st centuries, taken from all corners of the globe, it covers Emmeline Pankhurst's patiently reasoned condemnation of men's failure to improve ordinary women's lives in 1908 through speeches by Vladimir Lenin, Mahatma Gandhi, David Ben-Gurion, Albert Einstein, Fidel Castro, Nikita Khrushchev, Ernesto 'Che' Guevara, Martin Luther King, Malcolm X, Nelson Mandela, Benazir Bhutto, Osama Bin Laden and Aung San Suu Kyi, right up to the most compelling oratory surrounding the 2016 US Presidential elections.Through the rallying propaganda speeches during World War II to the cautious rhetoric of the Cold War period, through challenging the status quo on issues of race, gender and politics to public addresses to the masses on the issues of AIDS and terrorism, through apologies, complaints, warmongering, scaremongering and passionate pleas, this book delivers the most important speeches of the modern era and why they still remain so significant.Each speech has an introduction explaining its setting, importance and impact as well as marginal notes filling in any background information.
50 Psychology Classics
By Tom Butler-Bowdon, Tom Butler-Bowdon
A brand new edition of the thinking person's guide to popular psychology. In a journey spanning 50 books, hundreds of ideas and over a century, 50 Psychology Classics looks at some of the most intriguing questions relating to what motivates us, what makes us feel and act in certain ways, how our brains work, and how we create a sense of self. This edition includes contemporary classics like Thinking, Fast and Slow; Quiet and The Marshmallow Test. EXPLORE the human condition through the great thinkers in psychology:Alfred Adler on human nature - Albert Bandura on self-efficacy - Isabel Briggs-Myers on personality type - Hans Eysenck on the four dimensions of personality - Albert Ellis on emotions - Erik Erikson on identity crises - Anna Freud on defense mechanisms - Sigmund Freud on dreams - Eric Hoffer on mass psychology - Karen Horney on inner conflicts - Carl Jung on the collective unconscious - Alfred Kinsey on sexual psychology - Melanie Klein on envy - Abraham Maslow on human potential - Stanley Milgram on obedience to authority - I. P. Pavlov on conditioning - Carl Rogers on counselling - Jean Piaget on child psychology - B. F. Skinner on the power of environment DISCOVER the findings of contemporary research and practice:Susan Cain on introversion - Carol Dweck on mindset - Martin Gilbert on happiness - Malcolm Gladwell on intuition - John Gottman on marriage - Temple Grandin on autism - Stephen Grosz on self-delusion - Daniel Kahneman on thinking - Walter Mischel on self-control - Leonard Mlodinow on the subconscious - Steven Pinker on nature vs nurture - V. S. Ramachandran on neurology - Barry Schwartz on the burden of choiceGAIN the essence of great writings in psychology:The Nature of Prejudice - The Female Brain - Influence: The Psychology of Persuasion - A Guide To Rational Living - The Will To Meaning - The Nature of Love - I'm OK, You're OK - The Divided Self - Gestalt Therapy - The Man Who Mistook His Wife for a Hat - Authentic Happiness - Darkness Visible
50 Economics Classics
By Tom Butler-Bowdon
WINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018'Something of a modern classic in its own right.' E&T magazineEconomics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all.EXPLORE the ideas of some of the greatest thinkers in economics:Milton Friedman on economic freedom - J. K. Galbraith on 1929 - Friedrich Hayek on knowledge - Jane Jacobs on cities - J. M. Keynes on depressions - Thomas Malthus on population - Karl Marx on capital - David Ricardo on free trade - Joseph Schumpeter's 'creative destruction' - Adam Smith's 'invisible hand' - Max Weber's 'spirit of capitalism'GAIN the insights and research of contemporary economists and commentators:William Baumol on entrepreneurs - Gary Becker on human capital - Diane Coyle on GDP - Naomi Klein on neoliberalism - Paul Krugman on inequality - Deirdre McCloskey on ideas - Dambisa Moyo on aid - Thomas Piketty on wealth concentration - Amartya Sen on food security - Joseph Stiglitz on the euro - Richard Thaler on behavioral economics - Michael Lewis on the 2007-08 crisis - Dani Rodrik on globalization - Robert Shiller on asset bubblesDISCOVER the truth behind the headlines in these landmark bestsellers and works of economic history:Lords of Finance - The Second Machine Age - The Little Book of Common Sense Investing - 23 Things They Don't Tell You About Capitalism - The Ascent of Money - The Intelligent Investor - The Rise and Fall of American Growth - Freakonomics - The Competitive Advantage of Nations - The Mystery of Capital - Small is Beautiful - The Theory of the Leisure Class
50 Success Classics
By Tom Butler-Bowdon
Millions of us are drawn each year to find the one great book that will capture our imagination and inspire us to chart a course to personal and professional fulfillment. 50 Success Classics is the first and only 'bite-sized' guide to the books that have helped legions of readers unleash their potential and discover the secrets of success. Mapping the road to prosperity, motivation, leadership and life success, 50 Success Classics summarizes each work's key ideas to make clear how these timeless insights and techniques can inform, inspire and illuminate a path to authentic achievement. Following his recent bestseller 50 Self-Help Classics, Tom Butler-Bowden presents this wide-ranging selection of enduring works in the literary and the legendary: pioneering thinkers, philosophers and powerful leaders who have shown us how to Think and Grow Rich, acquire The 7 Habits of Highly Effective People, become The One-Minute Manager, solve the challenging puzzle of Who Moved My Cheese? and discover The Art of Wordly Wisdom. From the inspirational rags-to-riches stories of such entrepreneurs as Andrew Carnegie, Warren Buffet and Sam Walton to the leadership lessons of Sir Ernest Shackleton, Eleanor Roosevelt, Abraham Lincoln and Nelson Mandela, 50 Success Classics goes back to the basics to find the classic books on staying true to ourselves and fulfilling our potential. Practical yet philosophical, sensible yet stimulating, the 50 all-time classics span biography and business, psychology and ancient philosophy, exploring the rich and fertile ground of books that have helped millions of people achieve success in their work and personal lives.