Your Brain and You
By Nicky Hayes
Most general knowledge about the brain and its workings is very dated, drawing on studies from the first part of the previous century or even earlier. However, the advent of brain scanning which allows the study of the ordinary working brain, rather than just dead ones or people having brain surgery, has resulted in some amazing new developments that contribute immensely to our general social understanding of people and how they work. Written by Dr Nicky Hayes, bestselling author of Understand Psychology, Your Brain and You is a beginner's guide to neuropsychology. It takes you through every aspect of how your brain works, from nervous systems and brain structures to neural transmission and neural correlates. You will discover how it all began, how it works, how we see, do things, hear and experience the outside world. Explore memories, relationships, emotions, decision-making, sleep, consciousness and common disorders such as dyslexia, dysgraphia & dyscalculia. As with all Teach Yourself books, it is clearly structured, packed full of practical examples, and designed to make it easy to learn the essentials you really need to know.ABOUT THE SERIESPeople have been learning with Teach Yourself since 1938. With a vast range of practical how-to guides covering language learning, lifestyle, hobbies, business, psychology, and self-help, there's a Teach Yourself book for everything you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.
By Kevin Roose
'If Martin Scorsese's film The Wolf of Wall Street is about the finance industry's greediest adults, Kevin Roose's Young Money is a look at those wolves as cubs' Amazon.com 'Best Book of the Month'Every year, thousands of eager graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money -- as well as how to dress, talk, date, drink, and schmooze like real financiers. Young Money is the exclusive, inside story of this well-guarded world. Investigative reporter Kevin Roose shadows eight rookies as they are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work.'A great new read that doubles as a post-crash update to Michael Lewis' Liar's Poker - Mother Jones'A fun fast read that will make you laugh out loud' Fortune Magazine
You Can, You Will
By Joel Osteen
Joel Osteen focuses on the eight irrefutable traits and attributes of highly successful people. These personal qualities are tested through the ages and all types of circumstances. These practical principles guide the lives of champions: Create bold visions - Dare to dream big dreams.Run your own race - Focus on your unique course and goals.Think positively - Control your thoughts and attitudes.Expect Good things to happen-Anticipate great opportunities.Stay Passionate - Light the fire within and approach life with enthusiasm.Commit to excellence - Do your best and maintain high standards.Keep growing - Deal with your weaknesses and continually improve.Serve Others - Invest yourself in others.
You Are a Brand!
By Catherine Kaputa
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.