Mission Control Management
By Paul Sean Hill
Failure is always an option...For more than 50 years, NASA's Mission Control has been known for two things: perfect decision making in extreme situations and producing generations of steely-eyed missile men and women who continue that tradition. A key to that legacy of brilliant performance is a particular brand of leadership, especially at the working level in Mission Control.Take the ultimate insiders look at the leadership values and culture that created the best team on this planet. Paul Sean Hill was responsible for NASA's Mission Operations support for manned space flight from 2007-2011. In this candid book he shows that the secret to Mission Control's success has never been rocket science and that the real practice of perfect decision making can be applied to any organisation or team. By demonstrating how his Mission Control team nurtured a culture which has delivered impossible wins for decades, Hill provides a guide for all leaders to boost their company's performance at all levels.Whether failure means cost and schedule overruns, quality reduction, loss of market share, bankruptcy - or putting someone's life a risk, how we lead can determine whether even small mistakes are dealt with or are left to snowball out of control and destroy an enterprise. Discover how to take leadership from the Mission Control Room to your boardroom and beyond, and achieve this out-of-this-world leadership environment in your team.
By Rob Moore
Do you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you'd like, and be completely confident in your ability to take care of yourself and your family? That is a universal desire, but many of us regard wealth and financial independence as a goal which we'll likely never achieve - there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can't win a game that you don't understand - even if you start out winning - because you never understood the game in the first place.So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire - to think and behave like one!
Machines that Think
Sometime in the future the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of Utopia, with machines doing a far better job at complex tasks than us? You might not realise it, but you interact with AIs every day. They route your phone calls, approve your credit card transactions and help your doctor interpret results. Driverless cars will soon be on the roads with a decision-making computer in charge. But how do machines actually think and learn? In Machines That Think, AI experts and New Scientist explore how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and ask if AI is really a threat.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
By William Bridges, Susan Bridges
The bestselling guide to managing organisational change, with over 650,000 copies sold, is now revised and updated for today's rapidly changing workplace where change is a constant. In a landscape of big mergers, global teams and evolving technology, it's more important than ever for employees and managers to be adaptable to change. When restructuring hits the workplace, the actual situational shifts are often not as hard to work through as the psychological components that accompany them. Successful organisational change takes place when employees have a clear purpose, a plan for, and a part to play in their changing surroundings. For 25 years, Managing Transitions has been the go-to resource for managers to navigate tumultuous times. Now, this essential book has been updated to address new trends and challenges in today's work cultures, including generational differences, inclusivity, cross-functional teams, remote and work-from-home colleagues, and more.It includes a new foreword by Patrick Lencioni, best-selling author of The Five Dysfunctions of a Team.
Motivating People In A Week
By Sue Stockdale, Clive Steeper
Sunday: What's in it for me?Monday: Step into their worldTuesday: Motivation vs inspirationWednesday: Taking the wider perspectiveThursday: When the going gets toughFriday: Reward and recognitionSaturday: Reviewing progress
Media Studies: A Complete Introduction: Teach Yourself
By Joanne Hollows
Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam.The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
Mindfulness At Work In A Week
By Clara Seeger
Mindfulness is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Executive coach and business trainer Dr Seeger has been practising and teaching mindfulness since before it was fashionable, and in this short, accessible book she shares a lifetime of hard-earned wisdom and practical advice.This book introduces you to the main themes and ideas, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Mindfulness at Work In A Week is your fastest route to success:- Sunday: Learn to focus your attention and overcome the multi-tasking myth- Monday: Use mindfulness-based stress reduction (MBSR) to prevent and overcome stress- Tuesday: Discover how mindfulness can optimise your productivity- Wednesday: Use mindfulness to overcome the brain's negativity bias and make the workplace happier for yourself and your colleagues- Thursday: Regulate your emotions and improve your self-control- Friday: Use mindfulness to create new mental maps which will promote insight and creativity- Saturday: Understand how using mindfulness can strengthen relationships with your teamABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Market Research In A Week
By Judy Bartkowiak
Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills
The Moth Snowstorm
By Michael McCarthy
A great, rhapsodic, urgent book full of joy, grief, rage and love . . . A must-read' Helen Macdonald, author of H is for HawkNature has many gifts for us, but perhaps the greatest of them all is joy; the intense delight we can take in the natural world, in its beauty, in the wonder it can offer us, in the peace it can provide - feelings stemming ultimately from our own unbreakable links to nature, which mean that we cannot be fully human if we are separate from it. In The Moth Snowstorm Michael McCarthy, one of Britain's leading writers on the environment, proposes this joy as a defence of a natural world which is ever more threatened, and which, he argues, is inadequately served by the two defences put forward hitherto: sustainable development and the recognition of ecosystem services.Drawing on a wealth of memorable experiences from a lifetime of watching and thinking about wildlife and natural landscapes, The Moth Snowstorm not only presents a new way of looking at the world around us, but effortlessly blends with it a remarkable and moving memoir of childhood trauma from which love of the natural world emerged. It is a powerful, timely, and wholly original book which comes at a time when nature has never needed it more.
Marketing Plans In A Week
By Ros Jay, John Sealey
Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan
Managing Your Boss In A Week
By Sandi Mann
Managing your boss just got easierHaving a good working relationship with the person in charge is crucial to enjoying a positive and fulfilling work life. All of the problems created by difficult relationships can be avoided, in many cases, by simply learning the skills to successfully 'manage' your boss. Most of us think that it is the other way around - that the boss manages us - but the astute employee knows that it works both ways.If you understand how your boss operates, the inner working of their brain and their personality, you are far better able to meet their needs as an employee. And an employee who meets the needs and expectations of their boss will be a popular employee indeed!This book guides you through the process of managing your boss so as to ensure that you are ideally placed to become their favourite employee. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What kind of animal is the 'boss'?- Monday: What type of boss do you have?- Tuesday: Using the psychological contract to manage your boss- Wednesday: How to impress your boss- Thursday: Getting more from your boss- Friday: Dealing with the boss from hell- Saturday: Common problems with managing the boss
Marketing In A Week
By Eric Davies
Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion
Managing Stress At Work In A Week
By Stephen Evans-Howe
Managing stress just got easierThis book is written for managers as a simple, practical guide to the principles and techniques for managing stress at work. It looks at stress from an organizational perspective as well as highlighting practical steps individual managers can take to enable them to gain competitive advantage through effective management of their most valuable asset - their people. Even if you have no direct line-management responsibilities now, you can use what you have learnt to influence decision-makers,perhaps even your own line manager, to better manage stress in the workplace.This book will help you understand what stress is, why we get stressed and some of its physiological and psychological symptoms. You will learn about some of the background research into the psychology of stress and consider a variety of theories and models. More importantly, with this simple guidance, practical techniques and some relevant examples you will be able to create a challenging and supportive environment where people know what is expected, work hard, avoid burnout and make a real impact in your organization. As well as managing the stress of others at work, you will also find some useful tips and suggestions that you can adopt to take personal charge of your own stress levels, allowing you to relax, keep healthy and stay on top.Each of the seven chapters in Managing Stress In A Week covers a different aspect of stress:- Sunday: What is stress?- Monday: Understanding stress - some basic psychological and physiological aspects- Tuesday: Job roles, responsibility and level of control- Wednesday: Workload, work pressure and work environment- Thursday: Behaviours, conflict and support- Friday: Change management- Saturday: Personal responsibility and actions
Marissa Mayer and the Fight to Save Yahoo!
By Nicholas Carlson
From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones, and a geek who is Oscar de la Renta's best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story. Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders.Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb's initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process.When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo's culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet's first real turnaround.
Master Basic Plumbing And Central Heating
By Roy Treloar
This guide to the basics of plumbing and central heating is designed for complete amateurs, and written by one of the most experienced plumbing tutors in the country.Whether you are attempting projects such as installing a new bathroom or plumbing in a new dishwasher, or just need to understand enough to do essential repairs and fixes, this is the book for you. It includes step-by-step guides to sorting out the most common plumbing problems, and comprehensive coverage of the key tasks, all based on a straightforward introduction to the layout of your house and water system. In addition, it has plenty of illustrations, a full glossary, a whole chapter on how and who to call for help, a guide to the necessary toolkit and a list of the top ten plumbing emergencies.
Mathematics: All That Matters
By Mike Askew
Mathematics often gets a bad press. Describing someone as 'calculating' or 'rational' is hardly as flattering as being labelled 'artistic' or 'creative' and mathematicians in movies or novels are often portrayed as social misfits who rarely get the guy or girl. No wonder some folks say 'oh I don't care for mathematics, I was never any good at it' with a wistful sense of pride. Yet professional mathematicians talk of the subject differently. They look for elegant solutions to problems, revel in playing around with mathematical ideas and talk of the creative nature of mathematics. As the Russian mathematician Sophia Kovalevskaya said "It is impossible to be a mathematician without being a poet in soul."So why is there such a gap between the views of everyday folks and professional mathematicians? Part of the problem lies in how most of us were taught mathematics in school. The mathematics served up there is presented as a series of de-contextualised, abstract ideas, wrested from the human struggles and interactions that gave birth to the ideas. Through looking at some of the history of mathematics, psychological studies into how we come to know mathematics and key ideas in mathematics itself, the intent of this book is, if not to make the reader fall in love with mathematics, then at least to come to understand its nature a little better, and perhaps care a little more for it. In short, this book explores the human side of maths.
Mortgage Magic with Alvin Hall
By Alvin Hall
The most popular question Alvin Hall is asked is 'where does my money go?'. In this quick and straightforward mini-guide, Alvin helps everyone get their finances in order by exploring the fundamentals of buying and investing.Alvin offers a practical understanding of how to make the right decisions about your property. Whether you are a first time buyer or already own a home, this mini-edition will identify the key choices in the process and guide you through them step by step. This is an easy-to-follow advice for a brighter, sounder financial future.
Marketing in 4 Weeks
By Eric Davies, Nick Smith, Brian Salter
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:Week 1: Marketing In A WeekWeek 2: Digital Marketing In A WeekWeek 3: Social Media Marketing In A WeekWeek 4: Public Relations In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Modern Japan: All That Matters
By Jonathan Clements
Jonathan Clements charts the rise of Japan since the end of World War Two. Presenting the country as the Japanese themselves see it, he explains key issues in national reconstruction, the often-overlooked US Occupation, the influence of the Cold War, student unrest, political scandals, and the meteoric rise and sudden fall of the Japanese economy in the late 20th century.He chronicles changes in women's rights and consumer habits, developments in politics, education and health today, and the shadow of nuclear issues from Hiroshima to Fukushima. He also raises topics rarely covered by the foreign media - Japan's ethnic minorities and burakumin underclass, the influence of organised crime and the hard sell behind "soft" power.A final chapter examines the price Japan has paid for its meteoric rise, the problems of a greying population and a declining countryside, and the long-term implications of the Tohoku earthquake and tsunami.All That Matters about modern Japan. All That Matters books are a fast way to get right to the heart of key issues.
Masterclass: Write a Bestseller
By Jacq Burns
LEARN HOW TO WRITE A BOOK WHICH STANDS OUT FROM THE CROWD.There is no precise formula for writing a bestseller, but there are secrets, skills and techniques that will dramatically improve your odds of publishing a bestselling novel.Whatever your motivation - whether sick of rejections, getting ready to approach a publisher, or with an idea you think is unbeatable - you need to read this book before you do anything else. It gives you the key insights into what makes a bestseller and explains the trends and conventions of different genres, before helping you get a real handle on the writing (and revising) process. A third of the book is devoted to pitching and selling your novel both to traditional agents and as a self-published author, with incisive and cutting-edge insights into writing for Amazon and becoming an 'authorpreneur'.ABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.