How to Get to Great Ideas
By Dave Birss
The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.
How to Stop Feeling Like Sh*t
By Andrea Owen
'Fearlessly tells it like it is, offering its readers no-nonsense and insightful advice to help them get over their crap and wake up to their own brilliance.' - Jen Sincero, bestselling author of You Are A BadassIt's time to stop self-sabotaging and start living your best life.How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-crap truth-telling about the most common self-destructive behaviours women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen--a nationally sought-after life coach-- crystallizes what's behind these invisible, undermining habits. With each chapter, she offers practical advice and kicks women's gears out of autopilot and empowers them to create happier, more fulfilling lives. Powerfully on-the-mark, the chapters are short and digestible, nicely bypassing weighty examinations in favour of punch-points of awareness.
Where did we come from? Where are we going?Homo sapiens is the most successful, the most widespread and the most influential species ever to walk the Earth. In the blink of an evolutionary eye we have spread around the globe, taken control of Earth's biological and mineral resources, transformed the environment, discovered the secrets of the universe and travelled into space.Yet just 7 million years ago, we were just another species of great ape making a quiet living in the forests of East Africa. We do not know exactly what this ancestor was like, but it was no more likely than a chimpanzee or gorilla to sail across the ocean, write a symphony, invent a steam engine or ponder the meaning of existence. How did we get from there to here?Human Origins recounts the most astonishing evolutionary tale ever told. Discover how our ancestors made the first tentative steps towards becoming human, how we lost our fur but gained language, fire and tools, how we strode out of Africa, invented farming and cities and ultimately created modern civilisation - perhaps the only one of its kind in the universe. Meet your long-lost ancestors, the other humans who once shared the planet with us, and learn where the story might end. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
How Numbers Work
Think of a number between one and ten. No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends.The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it?How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
How To Go Vegan
Going vegan is easy!Whether you're already a full-time vegan, considering making the switch or know someone who is, this book will give you all the tools you need to make the change towards a healthier, happier and more ethical lifestyle. How to Go Vegan includes...Why try vegan?Animal welfare, the environment, health benefits and your personal adventure.Vegan at homeSurprisingly vegan foods, reading labels, vegan ingredient essentials, easy replacements, how to be the only vegan in the familyVegan out in the worldEating out, eating at friends' houses, answering questions from loved ones, travelling veganLiving the vegan lifestyleMeal plans, tips and tricks, what to do if you're struggling, how to celebrate being a veganHow to go vegan. It's easier than you think.
How Evolution Explains Everything About Life
How did we get here? All cultures have a creation story, but a little over 150 years ago Charles Darwin introduced a revolutionary new one. We, and all living things, exist because of the action of evolution on the first simple life form and its descendants.We now know that it has taken 3.8 billions of years of work by the forces of evolution to turn what was once a lump of barren rock into the rich diversity of into plants, animals and microbes that surround us. In the process, evolution has created all manner of useful adaptions, from biological computers (brains) to a system to capture energy from the sun (photosynthesis). But how does evolution actually work? In Evolution, leading biologists and New Scientist take you on a journey of a lifetime, exploring the question of whether life is inevitable or a one-off fluke, and how it got kick-started. Does evolution have a purpose or direction? Are selfish genes really the driving force of evolution? And is evolution itself evolving?ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
How to Be Human
If you thought you knew who you were, THINK AGAIN.Did you know that half your DNA isn't human? That somebody, somewhere has exactly the same face? Or that most of your memories are fiction?What about the fact that you are as hairy as a chimpanzee, various parts of your body don't belong to you, or that you can read other people's minds? Do you really know why you blush, yawn and cry? Why 90 per cent of laughter has nothing to do with humour? Or what will happen to your mind after you die? You belong to a unique, fascinating and often misunderstood species. How to be Human is your guide to making the most of it.
By Erik Bertrand Larssen
Imagine your life as a straight line. Now imagine that you could break that line and leave behind all your regular habits and nagging doubts for just seven days. Hell Week shows how you can change your life's path in a single week, replacing your old self with your best self, by going through a specially tailored (and totally safe) version of the elite military exercise where participants are pushed to the limit to find out just how much they can take. Hell Week is about defeating limiting beliefs and demonstrating that you are capable of far more than you ever thought - and maintaining that level of performance for the rest of your life.Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, and Afghanistan, a successful entrepreneur, and a mental coach. He has helped catapult the success of countless high-achievers, including Microsoft and Stat Oil executives and Olympic medalists Martin Sundby and Suzann Pettersen. His life altering method improves performance by getting people to push themselves past the brink of self-imposed limitations.Central to his technique is the commitment by clients to live and experience just one week as their best selves. It's this week, Larssen says, that will be the catalyst to making the most of the rest of one's life. Offering accessible tools and a pragmatic, inspirational advice, Larssen's game-changing Hell Week shows readers how apply the principles of military 'hell week' to their every day lives, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard.
How To Be Successful By Being Yourself
By David Taylor
No matter what your background, your education, your hopes and dreams, everything you need, to achieve anything you want, you already have within you. This book will help you see the possibilities around you and re-programme your mental software to overcome your fears, doubts, worries and limiting beliefs. Yes, do yoga, tai chi and meditation - this book will have a bigger impact, faster and cheaper.Discover:- How to make your success a choice, not a chance- Know exactly why you do what you do- How to be relaxed, centred and at peace - anytime, anywhere- Never again worry what other people think about you (while being very popular!)- How to make peace with your father or mother, whether they are alive, or notAnd...- The nine words that will change your life forever.'Your life will change just by reading it' Andy Cope, international author & speaker
How To Read Water
By Tristan Gooley
**From the bestselling author of THE WALKER'S GUIDE TO OUTDOOR CLUES AND SIGNS and THE NATURAL EXPLORER**A must-have book for walkers, sailors, swimmers, anglers and everyone interested in the natural world, in How To Read Water, Natural Navigator Tristan Gooley shares knowledge, skills, tips and useful observations to help you enjoy the landscape around you. A Sunday Times 'Must Read' book'A magical and inspiring quest for knowledge' - Countryside'Anyone who spends time in, on, or by, water - whether at the helm of a narrowboat or merely playing Poohsticks with grandkids - will benefit from some of the extraordinary insights in this book.' - Waterways World'Jam-packed with information, this book will fascinate sailors, fishers, birders, naturalists, hikers, and anyone interested in the natural world.' - Forbes'This study of rivers, lakes, puddles and seas brims over with astonishing facts...His observational skills can be breathtaking' The Sunday Times'This inspired guide to water in all its forms will make a big splash...Gooley has done his subject proud - this is seriously fascinating stuff.' The Times'The quirks and habits and secrets of good old H2O were crying out to have a book written about them. That said, it had to be written by the right person... Fortunately, the job went to Tristan Gooley.' The SpectatorIncludes over 700 clues, signs and patterns. You'll learn how to:Interpret ponds like a PolynesianSpot dangerous water in the pitch black with the help of a clock faceRead the sea like a VikingForecast the weather from wavesFind your way with puddlesDecipher wave patterns on beachesDecode the colour of waterUnravel a river like an expertFrom wild swimming in Sussex to wayfinding off Oman, via the icy mysteries of the Arctic, Tristan Gooley draws on his own pioneering journeys to reveal the secrets of ponds, puddles, rivers, oceans and more to show us all the skills we need to read the water around us.
How Your Brain Works
Ever wondered what's going on inside your head?You are your brain. Everything that makes you you, and all your experiences of the world, are somehow conjured up by 1.4 kilograms of grey matter inside your skull. That might seem impossible, but science has advanced so much that we now understand not just its structures and inner workings but also how it can give rise to perception, consciousness, emotions, memories, intelligence, sleep and more. HOW YOUR BRAIN WORKS explores the amazing world inside your head. Discover the evolution and anatomy of the brain. Learn how we can peer inside it and watch it at work, and how the latest technology can allow us to control our minds and those of others. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
How Long is Now?
A Sunday Times bestsellerHow long is 'now'? The short answer is 'somewhere between 2 and 3 seconds'. The long answer involves an incredible journey through neuroscience, our subconscious and the time-bending power of meditation. Living in the present may never feel the same. Ready for some more? Okay. Why isn't Pluto a planet? Why are dogs' noses wet? Why do hens cluck more loudly after laying an egg? What happens when one black hole swallows another? Do our fingerprints change as we get older? How young can you die of old age? And what is at the very edge of the Universe?Life is full of mind-bending questions. And, as books like What If? and Why Don't Penguins' Feet Freeze? have shown, the route to find each answer can take us on the weirdest and most wonderful journeys. How Long is Now? is a fascinating new collection of questions you never thought to ask, along with answers that will change the way you see everything.
Humans Are Underrated
By Geoff Colvin
In the dawning age of brilliant machines, what will people do better than computers?It's easy to imagine a frightening future in which technology takes over the jobs that we now get paid to do, working more accurately and for barely any cost. Computers can already perform surgery, drive vehicles, write articles and do intricate legal work, so what hope will there be for tomorrow's workforce?Drawing on a wealth of research, Geoff Colvin uncovers the skills that will be in great demand as technology advances - and how they can be developed. In this new machine age, we shouldn't try to beat computers at what they can do. We'll lose that contest. Instead we must look to unlikely places, learn from the best, and cultivate the human abilities that make us unique.
How to Run and Grow Your Own Business
By Kevin Duncan
You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.
How to Fossilise Your Hamster
How can you measure the speed of light with chocolate and a microwave? Why do yo-yos yo-yo? Why does urine smell so peculiar after eating asparagus (includes helpful recipe)? How long does it take to digest different types of food? What is going on when you drop mentos in to cola? 100 wonderful, intriguing and entertaining scientific experiments which show scientific principles first hand - this is science at its most popular.
How to Make a Tornado
Science tells us grand things about the universe: how fast light travels, and why stones fall to earth. But scientific endeavour goes far beyond these obvious foundations. There are some fields we don't often hear about because they are so specialised, or turn out to be dead ends. Yet researchers have given hallucinogenic drugs to blind people (seriously), tried to weigh the soul as it departs the body and planned to blast a new Panama Canal with atomic weapons.Real scientific breakthroughs sometimes come out of the most surprising and unpromising work. How to Make a Tornado is about the margins of science - not the research down tried-and-tested routes, but some of its zanier and more brilliant by-ways. Investigating everything from what it's like to die, to exploding trousers and recycled urine, this book is a reminder that science is intensely creative and often very amusing - and when their minds run free, scientists can fire the imagination like nobody else.
How to Perform Under Pressure
By Hendrie Weisinger, J. P. Pawliw-Fry
The New York Times bestseller that draws on research from over 12,000 individuals to explain what makes people 'choke' under pressure and show you how to develop nerves of steel'An unusually sharp account of work and performing under pressure' Financial TimesNobody performs better under pressure. The reality is that pressure only makes you do worse. But there are things you can do to diminish its effects on your performance. In How to Perform Under Pressure, Hendrie Weisinger and J. P. Pawliw-Fry explore the science and psychology behind pressure and give empirically tested short-term and long-term solutions to help you overcome its debilitating effects.The book draws on research from more than 12,000 people and features the latest studies from neuroscience and from the frontline experiences of Fortune 500 employees and managers. It explains what makes people 'choke' under pressure and includes 22 strategies you can use to excel in whatever you do.Whether you have an important presentation to make or an Olympic record to beat, How to Perform Under Pressure will help you to do your best when it matters most.'A wonderful mix of empirical studies and first hand accounts that show how pressure impacts our personal and professional lives' Forbes'All too often, we choke or crumble under pressure. This book reveals how we can develop nerves of steel' Adam Grant, professor at the Wharton School of the University of Pennsylvania and New York Times bestselling author of Give and Take
How to Click
By Trevor Silvester
Contains free audio downloadsTrevor Silvester is a Harley Street hypnotherapist and couples coach of over twenty years experience. In How to Click he teaches you how to build on your confidence, relax, and be yourself on dates. By building on simple steps, you will learn how to be more confident, and read the non-verbal signs to find love. Going on a date? Hijacked by a nervous version of yourself? Trevor Silvester shows you how to avoid pitfalls like these and reveals exercised to help you maximise the 'click' factor. With his quick and easy guide to recognising psychological types, Trevor shows you how to become a dating Jedi!The book also contains exclusive free audio downloads to help you go through the door to meet your date brimming with confidence and likeability.
By Polly Vernon
'Bold, brilliant, sharp and funny...it urges women to be less judgemental of each other and of themselves. It's an idea that shouldn't be revolutionary but is.' Elizabeth DayPolly Vernon, Grazia columnist, Times feature writer (hair-flicker, Brazilian-waxer, jeans obsessive, outrageous flirt) presents a brave new perspective on feminism. Drawing on her dedicated, life-long pursuit of hotness - having dismissed many of the rules on 'good' feminism at some point in the early 90s - she'll teach you everything you ever wanted to know about being a feminist when you care about how you look. When part of your brain is constantly monologuing on fashion. When you check out your own reflection in every reflective surface. When your depilation practices are pretty much out of control. When you just really want to be fancied.Hot Feminist is based on a principle of non-judgment (because there's enough already), honesty about how often we mess this up, and empowerment through looks. Part memoir, part road map, it's a rolling, raucous rejection of all those things we're convinced we shouldn't think / wear/ feel/ say/ buy/ want - and a celebration of all the things we can. It is modern feminism, with style, without judgment
How Successful People Win
By John C. Maxwell
No one wins at everything they try. But any setback, whether professional or personal, can become a step forward with the right tools and mindset to turn loss into a gain. Drawing on nearly 50 years of leadership experience, Maxwell provides a roadmap for winning by examining the eleven elements that constitute the "DNA" of people who succeed in the face of problems, failure, and losses. Learning is not easy during down times. It takes discipline to do the right thing when something goes wrong. As John Maxwell often points out, experience itself isn't the best teacher; evaluating, understanding, and growing from your experience is. By examining how that process works, you can learn how to take risks and tackle challenges with a successful person's outlook. Derived from material previously published in Sometimes You Win-Sometimes You Learn.