Find your favourite Book, eBook or Audio from Hodder and Stoughton Publisher
Our books

Crash Bang Wallop

By Iain Martin
Authors:
Iain Martin
Published to mark the 30th anniversary of the financial revolution known as 'Big Bang', Crash Bang Wallop will tell the gripping story of how the changes introduced in the 1980s in the City of London transformed our world.Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London. Perhaps more than anything, Big Bang revolutionised the international markets, as the capital became a testing ground for financial globalisation, with huge repercussions for the global economy. The definitive insider's account of this critically important moment in modern history, Crash Bang Wallop will also explore what's next for global finance as it gets ready to undergo yet another revolution. 'Iain Martin tells it brilliantly, mixing fury-inducing narrative with an acute eye for the broader conclusion.' Observer
  • More

The Culture Solution

By Deirdre Mendez
Authors:
Deirdre Mendez
The Culture Solution offers a practical system that applies straightforward principles to real-life situations in international business, travel, project and team management, conflict resolution, mediation and more. Through a powerful, practical framework (The ARC System) readers will be able to discern the cultural orientation of the people they're interacting with, no matter where they are from, and understand behavior and expectations in any environment.
  • More

Cross-Cultural Dialogues

By Craig Storti
Authors:
Craig Storti
Updated with a new introduction and chapterHow much culture lurks in common conversation? According to Craig Storti, so much that many of our most common, seemingly innocent exchanges-in social settings, on the job, in the world of business-are cultural minefields waiting to explode. These explosions-cultural misunderstandings-can cause confusion, irritation, even alienation. At the workplace and in the world of business these explosions undermine communication, threaten important relationships, and cost a great deal of time and money; away from work, they strain, even endanger, personal relations. Cross-Cultural Dialogues is a collection of brief conversation (4-8 lines) between an American and someone from another country and culture. Short as each dialogue is, it has buried within it at least one, and usually several breaches of cultural norms which the reader is challenged to figure out. And a challenge it is: the exchanges are so brief and innocuous that even the wariest among us are sandbagged by the dialogue's hidden subtleties. Ten cultures are represented by the non-Americans in the dialogues: Arab/Middle Eastern, British, Chinese, French, German, Hispanic, Indian, Japanese, Mediterranean/European, and Russian, and the dialogues are grouped according to the setting in which they occur: social, workplace, and business. Whether you're a learner, trainer, educator, or an armchair interculturalist, you'll enjoy solving these cultural riddles-and increase your cultural awareness in the bargain.
  • More

The Cyber Effect

By Mary Aiken
Authors:
Mary Aiken
Dr Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology and technology to investigate the intersection between technology and human behaviour. In this, her first book, Aiken has created a starting point for all future conversations about how the Internet is shaping our perception of the world, development and behaviour, societal norms and values, children, safety and security.Covering everything from the impact of screens on the developing child to the explosion of teen sexting, and the acceleration of compulsive and addictive online behaviours (gaming, shopping, pornography), The Cyber Effect also examines the escalation in cyberchondria (self-diagnosis online), cyberstalking and organized crime in the Deep Web. Cyberspace is an environment full of surveillance, but who is looking out for us? Full of surprising statistics and incredible-but-true case studies of the hidden trends that are shaping our culture, this book raises troubling questions about where the digital revolution is taking us.Upending your assumptions about your online life and forever changing the way you think about the technology that you, your friends and your family use, The Cyber Effect offers a fascinating and chilling look at a future we can still do something about.
  • More

Calmer Easier Happier Screen Time

By Noël Janis-Norton
Authors:
Noël Janis-Norton
Do you constantly find yourself battling to stop your kids spending hours in front of a screen? Whether it's a tv, an ipad, a pc or a playstation children are spending more and more time absorbed in the digital world and for most parents it's a cause for concern.The most frequent question parenting expert Noel Janis Norton is asked by desperate parents is how to limit and manage screen time. Parents know their children became aggressive and stressed after prolonged time on an electronic device, and they know that it limits their child's willingness to do other activities, yet they are at a loss of what to do about it.In Calmer Easier Happier Screen Time, Noel adapts her proven parenting strategies to this most complex of areas. Using the latest scientific research to show just how addictive the digital world can be for the developing brain of a child, she using the calmer, easier, happier techniques to help parents wean their children away from their electronic devices and get back in charge.
  • More

Chance

For you to be here today reading this requires a mind-boggling series of lucky breaks, starting with the Big Bang and ending in your own conception. So it's not surprising that we persist in thinking that we're in with a chance, whether we're playing the lottery or working out the likelihood of extra-terrestrial life. In Chance, a (not entirely) random selection of the New Scientist's sharpest minds provide fascinating insights into luck, randomness, risk and probability. From the secrets of coincidence to placing the perfect bet, the science of random number generation to the surprisingly haphazard decisions of criminal juries, it explores these and many other tantalising questions.Following on from the bestselling Nothing and Question Everything, this book will open your eyes to the weird and wonderful world of chance - and help you see when some things, in fact, aren't random at all.
  • More

Cover Letters In A Week

By Patricia Scudamore, Hilton Catt
Authors:
Patricia Scudamore, Hilton Catt
Cover Letters In A Week is a simple and straightforward guide to getting the result you want from your covering letter, giving you everything you really need to know in just seven short chapters. From making an impact, being 'employer friendly' and getting the design right, to beating the competition, unsolicited job applications and registering with recruitment agencies, you'll discover all of the dos and don'ts to successful cover letter writing. This book introduces you to the main themes and ideas of writing successful cover letters, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand the importance of first impressions and the common mistakes people make- Monday: Ensure your application is taken seriously with a cover letter that is concise, complements your CV and is targeted to the job you have applied for- Tuesday: Discover how to style and structure your cover letter with advice on forms of address, etiquette, fonts, margins and the importance of 'white space'- Wednesday: Design your cover letter to engage your audience and overcome the competition for advertised jobs- Thursday: Design a speculative cover letter to approach the invisible job market- Friday: Learn how to address cover letters to agencies and recruitment consultants- Saturday: Learn from your applications, whether successful or not, and develop your writing style for the futureABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
  • More

Career Change In A Week

By Patricia Scudamore, Hilton Catt
Authors:
Patricia Scudamore, Hilton Catt
Changing careers just got easierDone properly, however, a change of career can be a rewarding and exhilarating experience and one you should never shrink from, particularly if the alternative is underachieving, stagnating in a dead-end job or doing work you no longer find interesting. This book teaches you all you need to know about crossing the bridge from one careerto another.This book is broken down into seven short lessons, one for each day of the week. It starts by putting your ideas to the test to see whether they are viable or not. Then, if they are, it goes on to show you what you need to do to move your plan from an outline in your head to a reality. Sometimes the challenges you'll face will be tough ones, but throughout the book you'll find practical advice and tips to help you when you get stuckand need to find a way forward.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Use research to test the strength of your ideas and identify your transferable skills- Monday: Understand the financial implications of changing your job and find ways to supplement your income - Tuesday: Overcome lack of skills and experience by gaining new qualifications and considering work experience- Wednesday: Assess the opportunities available within your company and convince your employers of your aspirations- Thursday: Create an effective CV for the outside job market and learn how to get noticed without experience- Friday: Explore your options when career change is forced on you and use the temporary job market as your 'Trojan horse'- Saturday: Reduce your hours and responsibilities in your current job or find a career which is less demanding
  • More

Content Marketing In A Week

By Jane Heaton
Authors:
Jane Heaton
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.- Sunday: Adopt a content marketing mindset- Monday: Understand the different types of content- Tuesday: Develop your content marketing strategy- Wednesday: Get started with content planning- Thursday: Create compelling content- Friday: Get ready to share- Saturday: Learn how to measure success
  • More

Copywriting In A Week

By Robert Ashton
Authors:
Robert Ashton
Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals
  • More

Coaching In A Week

By Matt Somers
Authors:
Matt Somers
Coaching just got easierIn recent years the idea of coaching and the role of coach have made the journey from the sports field, via Human Resources, to become part of everyday managerial life. The terms 'coach' and 'coaching' have become common, even trendy, but both are widely misunderstood. If you ask anyone to define the word 'coach', you will get a wide variety of responses.By using coaching, we can tap into the huge reserves of talent and potential that lie dormant in most people. As managers, we can develop people without having to rely on passing on our own skills and knowledge, which may already be out of date. Using our skills in coaching, we can help our people access their ability without needing more than a basic grasp of the technicalities of their role.This book aims to give you enough knowledge and appreciation of coaching that you can begin to develop your own approach. Each of the seven chapters in Coaching In A Week covers a different aspect of coaching:- Sunday: What is coaching?- Monday: The manager as coach- Tuesday: The key principles of coaching- Wednesday: The coaching ARROW, part 1- Thursday: The coaching ARROW, part 2- Friday: Coaching in context- Saturday: Coaching in organizations
  • More

Coined

By Kabir Sehgal
Authors:
Kabir Sehgal
Money isn't just coins, bank notes or clamshells; it is more than a store of value or unit of payment. It's an idea, a transformative player in how we view, cope, and harmonise with the world. Money isn't just what makes the world go around; it is largely what makes each of us go around.In Coined, Kabir Sehgal travels the world while presenting a multidimensional portrait of currency through the ages. He explores the origin of exchange in the Galapagos Islands, searches for hoards of coins from an ancient civilization in Bangladesh, and learns about the art that appears on money from coin collectors in Vietnam. He takes you from the vaults beneath the Federal Reserve in New York to a beehive where pollen can be understood as a natural form of exchange. He details the birth of money, to its place in our culture, to how the obsession for it can lead to death and destruction, all the while mixing engaging and entertaining stories from the front lines of global currency exchange with extensive, thoughtful research. The story of money is rich and varied because it is our story.
  • More

Change Management In A Week

By Mike Bourne
Authors:
Mike Bourne
Change management just got easierIf an organization does not change in response to the environment in which it is operating, it will ultimately fail. Just as people have to change and adapt according to their circumstances, so do organizations. No one can deny that managing change is a difficult and sometimes painful task. It is complex and can be emotionally draining, involving a range of skills from project planning through to influencing those likely to be affected and ensuring that the appropriate actions happen. Difficult though it is, the ability to manage change is one of the critical skills needed by a manager. Anyone who wants to progress up the career ladder must be adept at instigating and managing change. This book concentrates on implementing change and ensuring that it happens. It is designed to help managers overseeing the whole change and those who are managing part of the process and trying to keep it on track. It will also interest people caught up in the change process, helping them to understand why certain things are happening to them. Over this week-long course you will cover:- Sunday: Why change is necessary- Monday: Unfreezing: creating the impetus for change- Tuesday: Moving: The change roller-coaster- Wednesday: Refreezing: making the change stick- Thursday: Tools for analysing resistance to change - Friday: Examples of change projects- Saturday: Making change happen
  • More

Communication Genius

By Tony Buon
Authors:
Tony Buon
The fast-track MBA in communicationImagine having instant access to the world's smartest thinking on human communication - and being shown exactly what to do to guarantee that all of your communication is right, every time. Communication Genius makes it easy to apply the scientific facts that researchers know about communication to the real world. 40 chapters based on cutting-edge business and psychology research projects reveal what works and what doesn't work when we interact with each other. Each of the 40 chapters is a mini-masterclass in communicating better, explaining the research and showing you how to apply it for yourself to improve your own communication skills.Too often, conventional wisdom says one thing while research says another. Communication Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better all-round communicator.With chapters on body language, emotional intelligence, neuro-linguistic programming (NLP), presentations, mimicry, groupthink and the latest neuroscience, Communication Genius explodes some myths and gives you the best that science has to offer on communication. Quick to read and intensely practical, this book will bring a little communication genius into your day.'A must read if you want to communicate better' Professor Sir Cary Cooper, Manchester Business School, University of Manchester'Required reading for anyone seeking to better their communication skills in the workplace and otherwise' Dr Anastasia P. Rush, Clinical Psychologist, CEO HELLAS EAP (Greece)'Calls into question accepted 'beliefs' (Maslow's hierarchy) and introduces the reader to an array of new theories from "IQ" racism to the Obama effect' Kate Nowlan, Chief Executive, CiC Employee Assistance, Fellow Royal Society of Arts (FRSA)'Tony has done a fantastic job in pulling together an amazing number of articles and scientific studies and making them understandable to the lay person' Andrew Kinder, Chartered Counselling & Chartered Occupational Psychologist, Employee Assistance Professionals Association (EAPA -UK) Chair
  • More

The Cult of the Luxury Brand

By Paul Husband, Radha Chadha
Authors:
Paul Husband, Radha Chadha
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes", impossible to tell from the real thing but detracting from its sales.Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
  • More

Complete Planning Permission

By Roy Speer, Mike Dade
Authors:
Roy Speer, Mike Dade
The UK Planning Regulations are a minefield for anyone looking to build a new home - and for those who are worried about the impact of a new planning application near their home. Avoid being one of the thousands whose application is turned down - and whose dreams are crushed - by using this book to familiaries yourself with the system and beat it. With a step-by-step guide to every part of the application process and ehaustive coverage of the do's and don'ts, this is an essential guide to securing that first step on the path to building your dream home. And if you're worried about a nearby development, there are easily implimented strategies for preventing planning permission from being granted. From one of the UK's leading planning consultancies, with the very latest on all the new and recent changes to planning law, this is the most comprehensive guide avaliable to manipulating the intricacies of this difficult and controversial area.
  • More

Clickology

By Graham Jones
Authors:
Graham Jones
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
  • More

Calculus: A Complete Introduction: Teach Yourself

By Hugh Neill
Authors:
Hugh Neill
Calculus: A Complete Introduction is the most comprehensive yet easy-to-use introduction to using calculus. Written by a leading expert, this book will help you if you are studying for an important exam or essay, or if you simply want to improve your knowledge. The book covers all areas of calculus, including functions, gradients, rates of change, differentiation, exponential and logarithmic functions and integration. Everything you will need to know is here in one book. Each chapter includes not only an explanation of the knowledge and skills you need, but also worked examples and test questions.
  • More

Consumerology

By Philip Graves
Authors:
Philip Graves
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
  • More

Courage To Act

By Merom Klein
Authors:
Merom Klein
Courage is not just the extraordinary acts of adventures and visionaries. In workplaces where jobs can change with the stroke of a pen, having the courage to speak and hear the truth, inspire hope, take a stand, and trust in relationships is what defines high performers. With powerful examples of courage in action, The Courage to Act explores the skills you need to embrace change and capitalize on opportunities, inspire courage in your teammates, and respond to your own personal moments of truth with the courage to push ahead and make the right things happen.
  • More