Burn The Business Plan
By Carl J. Schramm
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
By Ali Almossawi
A relatable, interactive, and funny exploration of algorithms, those essential building blocks of computer science - and of everyday life - from the author of the wildly popular Bad Arguments.Algorithms -- processes that are made up of unambiguous steps and do something useful -- make up the very foundations of computer science. Yet, they also inform our choices in approaching everyday tasks, from managing a pile of clothes fresh out of the dryer to deciding what music to listen to.With Bad Choices, Ali Almossawi, presents twelve scenes from everyday life that help demonstrate and demystify the fundamental algorithms that drive computer science, bringing these seemingly elusive concepts into the understandable realms of the everyday.Readers will discover how:· Matching socks can teach you about search and hash tables· Planning trips to the store can demonstrate the value of stacks· Deciding what music to listen to shows why link analysis is all-important· Crafting a succinct Tweet draws on ideas from compression· Making your way through a grocery list helps explain priority queues and traversing graphs · And moreAs you better understand algorithms, you'll also discover what makes a method faster and more efficient, helping you become a more nimble, creative problem-solver, ready to face new challenges. Bad Choices will open the world of algorithms to all readers making this a perennial go-to for fans of quirky, accessible science books.
Back to the Boy
By James Arthur
THE MOST POWERFUL AND REFRESHINGLY HONEST AUTOBIOGRAPHY OF THE YEAR. A SUNDAY TIMES BESTSELLER.'I got very lost. I was still a lost little boy and I didn't know how to cope'There are many things people don't know about me and maybe when they read about those things they will have an understanding of the journey I have been on and why I've made the mistakes I have. Nothing that has happened in my adult life makes much sense if you don't know what life was like for me growing up. I have to go back to the boy, because he can tell you a lot more than I can...In this book James shares his struggles with mental health issues which led to drug-abuse, and how he dealt with the feelings of intense pressure and loneliness that accompanied his sudden rise to fame. Back to the Boy gives an insight into the life of one of the most exciting musicians of today, and how his experiences are reflected in the blend of raw emotion and passion in his music. This is a story of hope and self-discovery to inspire those who have ever hit rock-bottom and managed to pick themselves up again.
Breaking Free of Bonkers
By George Binney, Philip Glanfield, Gerhard Wilke
IS IT JUST ME OR IS EVERYTHING AROUND HERE BONKERS?Do you ever feel bewildered or even oppressed by what goes on in your organization? Does anything ever strike you as odd, ridiculous, inefficient or just plain bonkers? Chances are you are not alone. No matter what industry, sector or institution, the world of work can often seem bonkers. We can spend so much time ticking boxes, preparing plans and reports, sitting in unproductive meetings, replying to unhelpful emails and trying to deliver on misconceived, top-down initiatives that the time to do real work is squeezed out. Breaking Free of Bonkers shows you how it is possible to make progress despite the mad and messy world of today's organisations. Against the odds, it is possible to lead effectively.George Binney, Phil Glanfield and Gerhard Wilke are three organisation consultants from Ashridge Business School. They have an unusual vantage point. Drawing on their long experience of working with people at levels - from chief executives to front line workers - they offer hope. They use a wealth of lively examples and illustrations to show you how to get connected with colleagues, get real about what you offer and get going on the things that matter.
Basic Mathematics: An Introduction: Teach Yourself
By Alan Graham
Basic Mathematics teaches you all the maths you need for everyday situations. If you are terrified by maths, this is the book for you.Do you shy away from using numbers? Basic Mathematics can help. An easy-to-follow guide, it will ensure you gain the confidence you need to tackle maths and overcome your fears. It offers simple explanations of all the key areas, including decimals, percentages, measurements and graphs, and applies them to everyday situations, games and puzzles to help you understand mathematics quickly and enjoyably.Everything you need is here in this one book. Each chapter includes clear explanations, worked examples and test questions. At the end of the book there are challenges and games to give you new and interesting ways to practise your new skills.
By Viktor Mayer-Schonberger, Kenneth Cukier
New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
Business Communication In A Week
By Martin Manser
Communication at work just got easierWe live in an age when the number of ways in which we communicate in business is constantly increasing. Years ago, we simply had face-to-face communication, phone and letter. Now we also have more, including email, websites, blogs... and yet, if we are honest, alongside this increase in the waysin which we communicate has come a decrease in the level of effective communication.This book is full of positive guidelines to help you communicate more effectively. You may not be able to change the way your company or organization works, but you can change the way in which you work.Whether you choose to read it in a week or in a single sitting, Business Communication In A Week is your fastest route to success:- Sunday: Know your aims. Who are you writing to/for? What is your message? What response do you want those you are communicating with to make?- Monday: Listen carefully as colleagues explain the challenges they are facing. When you listen, you show you value your colleagues as individuals.- Tuesday: Write clearly. Think creatively about what you want to express, organize your thoughts and then draft and edit your email or report.- Wednesday: Organize better meetings. The key to a successful meeting lies in its preparation, especially why you are holding it, who needs to be present and what you will consider.- Thursday: Give successful presentations. Prepare well, knowing your audience and your key messages, backed up if necessary by useful visual aids.- Friday: Build strong working relationships. Good working relationships are the glue that holds an organization together. How can you cultivate stronger working relationships?- Saturday: Engage effectively online by building - and maintaining - an accessible website and networking by means of social media.
Black Box Thinking
By Matthew Syed
The Sunday Times No.1 Bestseller From the Bestselling Author of BounceWhat links the Mercedes Formula One team with Google?What links Team Sky and the aviation industry?What connects James Dyson and David Beckham?They are all Black Box Thinkers.Black Box Thinking is a new approach to high performance, a means of finding an edge in a complex and fast-changing world. It is not just about sport, but has powerful implications for business and politics, as well as for parents and students. In other words, all of us.Drawing on a dizzying array of case studies and real-world examples, together with cutting-edge research on marginal gains, creativity and grit, Matthew Syed tells the inside story of how success really happens - and how we cannot grow unless we are prepared to learn from our mistakes.
Business Plans in a Week
By Iain Maitland
The ability to write a successful business plan is crucial to anyone who wants to advance their career.Written by Iain Maitland, a leading expert on appraisals as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write and receive support for a business plan.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
Brand Management In A Week
By Paul Hitchens, Julia Hitchens
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.Each of the seven chapters in Brand Management In A Week covers a different aspect:- Sunday: Determine your brand focus- Monday: Define your brand strategy- Tuesday: Express your brand through its identity- Wednesday: Evolve your brand culture- Thursday: Build your employer brand- Friday: The importance of design- Saturday: Sustaining the brand
Becoming Steve Jobs
By Brent Schlender, Rick Tetzeli
THE SUNDAY TIMES AND #1 INTERNATIONAL BESTSELLER - with a new foreword by Silicon Valley legend Marc Andreessen.'For my money, a better book about Jobs than Walter Isaacson's biography' New Yorker'A fascinating reinterpretation of the Steve Jobs story' Sunday TimesWe all think we know who Steve Jobs was, what made him tick, and what made him succeed. Yet the single most important question about him has never been answered. The young, impulsive, egotistical genius was ousted in the mid-80s from the company he founded, exiled from his own kingdom and cast into the wilderness. Yet he returned a decade later to transform the ailing Apple into the most successful company the world had ever seen. How did this reckless upstart transform himself into a visionary business leader? The first comprehensive study of Jobs' career following his dismissal from Apple, written with unparalleled access and insight, BECOMING STEVE JOBS offers a startling new portrait of the most important business figure in modern history. The most intimate biography yet of Jobs, written by the journalist who knew him better than any other, BECOMING STEVE JOBS draws on recently discovered interviews that have never before seen the light of day, and answers for the first time the most pressing questions about what made this legendary business leader such a success.'Brent Schlender and Rick Tetzeli render a spectacular service with this book, giving fresh perspective onSteve Jobs' journey from inspiring but immature entrepreneur into an inspired and mature company-builder. Most important, they capture Jobs' resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great.Becoming Steve Jobs gets the focus precisely right: not as a success story, but as a growth story. Riveting, insightful, uplifting-read it and learn!' Jim Collins, author of Good to Great'BECOMING STEVE JOBS is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.' Ed Catmull, President, Pixar and Disney Animation
Bookkeeping And Accounting In A Week
By Roger Mason
Bookkeeping and Accounting In A Week is a simple and straightforward guide to accounts, giving you everything you need to know in just seven short chapters. From understanding the terminology to dealing confidently with accountants, you'll soon master the basics of bookkeeping and accounting, fast.This book introduces you to the main concepts of bookkeeping and accounting, giving you a basic knowledge and understanding together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Bookkeeping and Accounting In A Week is your fastest route to success:- Sunday: The basic principles of bookkeeping- Monday: Different types of account and ledger- Tuesday: More aspects of bookkeeping- Wednesday: Preparation for the accounts- Thursday: The profit and loss account- Friday: The balance sheet- Saturday: Understanding published accountsABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Business Economics In A Week
By Thomas Coskeran
Understanding economics just got easierThe defining economic event of recent times - the global financial crisis of 2008 - was good for economists. That might sound crass but the truth is it stimulated interest in the subject by showing how important economic concerns are to our lives. Get the economy wrong and things we take for granted start to fall apart. It's a lesson that applies especially to those working in business, who, more than most, need to understand the subject. This book will help you by showing how economics can be useful for you in business, explaining economic ideas you might not have had time to explore previously and stimulating an interest in economics that encourages you to further study. Each of the seven chapters in Business Economics In A Week covers a different aspect of economics:- Sunday: Economics and your business- Monday: The wonderful works of the market- Tuesday: Businesses in the market- Wednesday: Knowing your consumers- Thursday: The limits of the market- Friday: Business strategies and government macroeconomic policy- Saturday: Surviving the international economy
Bookkeeping for Small Businesses
By Andy Lymer, Nick Rowbottom
Is this the right book for me?Book keeping is neither dull nor mysterious - its rules are logical and straightforward and are readily mastered by practice. Successful Bookkeeping for Small Business is a substantial yet easy to follow introduction to the principles of bookkeeping and the practical skills of recording transactions, posting the ledgers and preparing final accounts.Written by finance and accounting experts from the University of Birmingham this book: - Explains the purpose and use of books of original entry as the basis of the double-entry system. - Describes the processes of recording purchases, sales and cash transactions. - Shows how these records are used to prepare the final accounts, the manufacturing, trading and profit and loss accounts and the balance sheet to provide accurate financial statements. - Explores petty cash, depreciation, partnership, company law, business documents and the effect of changes in IT.Worked examples throughout allow you to put the theory into practice. There is also a wide range of carefully graded questions and exercises with sample answers. In short, it demystifies the art of bookkeeping and gives you the confidence you need to tackle your books.Successful Bookkeeping for Small Business includes:Chapter 1: What is book keeping?Chapter 2: Business documentsChapter 3: The business transaction, purchases and salesChapter 4: Purchase and sales transactions and ledger accountsChapter 5: Cash transactionsChapter 6: The bank reconciliationChapter 7: Petty cashChapter 8: The (general) journalChapter 9: Writing up the booksChapter 10: The trial balanceChapter 11: What is profit or loss?Chapter 12: The revenue account: the trading, profit and loss and appropriation accountsChapter 13: The balance sheetChapter 14: Adjustments in the final accountsChapter 15: DepreciationChapter 16: Clubs, societies and charities book keepingChapter 17: Information technology and book keepingChapter 18: PartnershipsChapter 19: Limited companiesChapter 20: The analysis and interpretations of accountsLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the authors' many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of bookkeeping.Try thisInnovative exercises illustrate what you've learnt and how to use it.
By John Brooks
'The best business book I've ever read.' Bill Gates, Wall Street Journal'The Michael Lewis of his day.' New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
The Business Writing Coach: Teach Yourself
By Patrick Forsyth
By the end of this book you will have be ready to lead at a higher level Discover your writing strengths and weaknesses Understand the key types of business writing Develop your skills Get the details right Make a positive impact on your business Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone who wants to impress more and achieve more with their written communication at work Where will this book take you? * You will have new skills and knowledge, and be fully ready to use it in a specific writing project How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
The Big 100
By Jeremy Kourdi
The world is full of business ideas.But how do you know which the best ones are?And how do you find time to read them?THE BIG 100 may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.
The Bookkeeping and Accounting Coach: Teach Yourself
By Duncan Williamson
By the end of this book you will have a customised accounting system ready to implement- Identify and code transactions- Create accounts- Build templates and documents- Reconcile balances- Prepare financial statementsOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * A manager or entrepreneur who needs to understand and heep hold of a business's financial situationWhere will this book take you?* You will have an accounting system in place, and time saving templates to enable you to implement itHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
The Business Plan Coach: Teach Yourself
By Iain Maitland
By the end of this book you will have an outstanding business plan ready to pitch for investment- Understand your goals and target market- Differentiate your offering- Build a persuasive sales and marketing plan- Put together realistic financials- Get the investment you needOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * Anyone writing a business plan, for their own business or as part of their jobWhere this book take you?* You will have a business plan ready to show to investors or bank managersHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
The Brain Sell
By David Lewis
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.