Mobile Marketing In A Week
By Nick Smith
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
Mad, Bad and Dangerous to Know
By Ranulph Fiennes
'Always the leader and always the best' Bear Grylls 'Fiennes has so much to fit in, it's a wonder to grasp the full breadth of a lifetime of adventuring' - Compass Magazine'Even readers with a broadly low tolerance for macho heroism will find themselves gripped . . . compelling' - Time OutSir Ranulph Fiennes has travelled to the most dangerous and inaccessible places on Earth, almost died countless times, lost nearly half his fingers to frostbite, raised millions of pounds for charity and been awarded a polar medal and an OBE. He has been an elite soldier, an athlete, a mountaineer, an explorer, a bestselling author and nearly replaced Sean Connery as James Bond.In his bestselling autobiography, Mad, Bad & Dangerous to Know, he describes how he led expeditions all over the world and became the first person to travel to both Poles on land. He tells of how he discovered the lost city of Ubar in Oman and attempted to walk solo and unsupported to the North Pole - the expedition that cost him several fingers, and very nearly his life.And now the extraordinary life story of the world's greatest living explorer is re-published to celebrate his 75th birthday, with two new chapters to bring his story up to date - telling of more mountains climbed, including his ascent to the top of Mount Everest, and even more extraordinary and risky adventures.
Mastering The Market Cycle
By Howard Marks
NEW YORK TIMES BESTSELLER"Mastering the Market Cycle is a must-read" Ray Dalio"When I see memos from Howard Marks in my mail, they're the first thing I open and read" Warren Buffett"Howard is a legendary investor" Tony RobbinsEconomies, companies and markets operate in accordance with patterns which are influenced by naturally occurring events combined with human psychology and behaviour. The wisest investors learn to appreciate these rhythms and identify the best opportunities to take actions which will transform their finances for the better. This insightful, practical guide to understanding and responding to cycles - by a world-leading investor - is your key to unlocking a better and more privileged appreciation of how to make the markets work for you and make your money multiply.
By Rob Moore
Do you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you'd like, and be completely confident in your ability to take care of yourself and your family? That is a universal desire, but many of us regard wealth and financial independence as a goal which we'll likely never achieve - there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can't win a game that you don't understand - even if you start out winning - because you never understood the game in the first place.So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire - to think and behave like one!
Mathematics: A Complete Introduction
By Hugh Neill, Trevor Johnson
Maths does not have to be difficult. This book, complete with exercises and answers, forms a course which will take you from beginner or intermediate level to being a confident mathematician. This book includes: simple step-by-step explanations, to help you grasp new topics or those that have previously confused you; practice questions throughout, to help you embed your learning and improve your confidence; and end of chapter summaries, to help you remember the key points you've learned - all in one great-value book, so you don't need any separate workbooks or coursebooks.Chapters include: number; angles; fractions; two-dimensional shapes; decimals; statisticsl directed numbers; graphs; measurement; perimeter and area; algebraic expressions; approximations; equations; percentages; formulae; circles; probability; three-dimensional shapes; ratio and proportion; pythagoras' theorem and trigonometry; indices and standard form.ABOUT THE SERIESThe Complete Introduction series from Teach Yourself is the ultimate one-stop guide for anyone wanting a comprehensive and accessible entry point into subjects as diverse as philosophy, mathematics, psychology, Shakespeare and practical electronics. Loved by students and perfect for general readers who simply want to learn more about the world around them, these books are your first choice for discovering something new.
Mind of a Survivor
By Megan Hine
***Shortlisted for the Great Outdoors Book of the Year***Surviving in the wild takes a great deal of strength. Often faced with frozen tundra, sweltering deserts, humid jungles, perilous mountains and fast-flowing rivers, Megan Hine is no stranger to perilous conditions. Whilst leading expeditions and bushcraft survival courses and in her work on television shows such as Bear Gryll's Mission Survive and Running Wild, she has explored the corners of the globe in pursuit of adventure.Faced with the toughest of conditions: bad weather; lack of food and being in the presence of predators, is the ultimate test of character and often the biggest challenge to overcome is in the head. In these situations, the human brain is simultaneously the greatest asset and biggest liability. Not everyone is suited to the great outdoors and when danger calls many aren't as well-equipped to survive, no amount of top of the range kit will save you if you don't have the right frame of mind. Here Megan Hine examines the human ability and instinct for survival, showing us how others have developed the attitudes and attributes to thrive in the most dangerous situations, and how those same attitudes and attributes help them confront problems and obstacles at work and at home. Being chased through the jungle by armed opium farm guards, abseiling past bears and lighting fires with tampons, Megan has seen and done it all. In Mind of a Survivor she takes you along for a series of life-and-death adventures and shows you what happens to people when they are pushed to their limits. Inspirational rather than instructional, Megan examines the human ability and instinct for survival sharing the life tools that she uses and showing how they can as easily be applied to more domestic everyday life - from careers to relationships, from overcoming adversity to decision making. Filled with her own experiences, Mind of a Survivor is packed full of adventure and can help people survive in any situation and cope with whatever life throws at them.
Mission Control Management
By Paul Sean Hill
Failure is always an option...For more than 50 years, NASA's Mission Control has been known for two things: perfect decision making in extreme situations and producing generations of steely-eyed missile men and women who continue that tradition. A key to that legacy of brilliant performance is a particular brand of leadership, especially at the working level in Mission Control.Take the ultimate insiders look at the leadership values and culture that created the best team on this planet. Paul Sean Hill was responsible for NASA's Mission Operations support for manned space flight from 2007-2011. In this candid book he shows that the secret to Mission Control's success has never been rocket science and that the real practice of perfect decision making can be applied to any organisation or team. By demonstrating how his Mission Control team nurtured a culture which has delivered impossible wins for decades, Hill provides a guide for all leaders to boost their company's performance at all levels.Whether failure means cost and schedule overruns, quality reduction, loss of market share, bankruptcy - or putting someone's life a risk, how we lead can determine whether even small mistakes are dealt with or are left to snowball out of control and destroy an enterprise. Discover how to take leadership from the Mission Control Room to your boardroom and beyond, and achieve this out-of-this-world leadership environment in your team.
Machines that Think
Sometime in the future the intelligence of machines will exceed that of human brain power. So are we on the edge of an AI-pocalypse, with superintelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of Utopia, with machines doing a far better job at complex tasks than us? You might not realise it, but you interact with AIs every day. They route your phone calls, approve your credit card transactions and help your doctor interpret results. Driverless cars will soon be on the roads with a decision-making computer in charge. But how do machines actually think and learn? In Machines That Think, AI experts and New Scientist explore how artificial intelligence helps us understand human intelligence, machines that compose music and write stories - and ask if AI is really a threat.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
Making a Success of Brexit and Reforming the EU
By Roger Bootle
"I recommend our diplomats and ministers read this book: it will provide them with an intellectual backbone. On the big calls [Bootle] has a spectacularly good record." Dominic Lawson, The Sunday Times "Bootle is right on every count." The Guardian HOW BREXIT WILL WORK FOR BRITAIN AND EUROPEMaking a Success of Brexit and Reforming the EU is the extensively revised and expanded post-Brexit edition of the acclaimed The Trouble with Europe. Following Britain's vote to leave the EU and the ensuing uncertainty in both Europe and the UK, here, one of Britain's best known economists Roger Bootle, charts a way forward for all. For Leavers and Remainers alike, this book analyses the choices the UK faces about its relationship with the EU - and the rest of the world. It discusses the key issues concerning a 'hard' or 'soft' Brexit, Free Trade Agreements, the Single Market and the Customs Union, as well as the principles and pitfalls of the negotiating process. Meanwhile, with or without Brexit, the EU faces an existential crisis. It needs to choose between three different paths: radical reform, further integration or break-up. This book assesses the costs and benefits of each, concluding with a version of how the world would look without the EU. Bootle's exemplary outline of the origins and historical context of the EU is retained from the previous edition, where he acknowledges the remarkable achievements of the EU, before laying out the shortcomings which have led to the parting of the ways with Britain.This is the essential read as the Brexit negotiations progress.
By William Bridges, Susan Bridges, Susan Bridges
The bestselling guide to managing organisational change, with over 650,000 copies sold, is now revised and updated for today's rapidly changing workplace where change is a constant. In a landscape of big mergers, global teams and evolving technology, it's more important than ever for employees and managers to be adaptable to change. When restructuring hits the workplace, the actual situational shifts are often not as hard to work through as the psychological components that accompany them. Successful organisational change takes place when employees have a clear purpose, a plan for, and a part to play in their changing surroundings. For 25 years, Managing Transitions has been the go-to resource for managers to navigate tumultuous times. Now, this essential book has been updated to address new trends and challenges in today's work cultures, including generational differences, inclusivity, cross-functional teams, remote and work-from-home colleagues, and more.It includes a new foreword by Patrick Lencioni, best-selling author of The Five Dysfunctions of a Team.
Motivating People In A Week
By Sue Stockdale, Clive Steeper
Sunday: What's in it for me?Monday: Step into their worldTuesday: Motivation vs inspirationWednesday: Taking the wider perspectiveThursday: When the going gets toughFriday: Reward and recognitionSaturday: Reviewing progress
Media Studies: A Complete Introduction: Teach Yourself
By Joanne Hollows
Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam.The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
Mindfulness At Work In A Week
By Clara Seeger
Mindfulness is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Executive coach and business trainer Dr Seeger has been practising and teaching mindfulness since before it was fashionable, and in this short, accessible book she shares a lifetime of hard-earned wisdom and practical advice.This book introduces you to the main themes and ideas, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Mindfulness at Work In A Week is your fastest route to success:- Sunday: Learn to focus your attention and overcome the multi-tasking myth- Monday: Use mindfulness-based stress reduction (MBSR) to prevent and overcome stress- Tuesday: Discover how mindfulness can optimise your productivity- Wednesday: Use mindfulness to overcome the brain's negativity bias and make the workplace happier for yourself and your colleagues- Thursday: Regulate your emotions and improve your self-control- Friday: Use mindfulness to create new mental maps which will promote insight and creativity- Saturday: Understand how using mindfulness can strengthen relationships with your teamABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Market Research In A Week
By Judy Bartkowiak
Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills
Managing Your Boss In A Week
By Sandi Mann
Managing your boss just got easierHaving a good working relationship with the person in charge is crucial to enjoying a positive and fulfilling work life. All of the problems created by difficult relationships can be avoided, in many cases, by simply learning the skills to successfully 'manage' your boss. Most of us think that it is the other way around - that the boss manages us - but the astute employee knows that it works both ways.If you understand how your boss operates, the inner working of their brain and their personality, you are far better able to meet their needs as an employee. And an employee who meets the needs and expectations of their boss will be a popular employee indeed!This book guides you through the process of managing your boss so as to ensure that you are ideally placed to become their favourite employee. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What kind of animal is the 'boss'?- Monday: What type of boss do you have?- Tuesday: Using the psychological contract to manage your boss- Wednesday: How to impress your boss- Thursday: Getting more from your boss- Friday: Dealing with the boss from hell- Saturday: Common problems with managing the boss
Marketing Plans In A Week
By Ros Jay, John Sealey
Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan
The Moth Snowstorm
By Michael McCarthy
A great, rhapsodic, urgent book full of joy, grief, rage and love . . . A must-read' Helen Macdonald, author of H is for HawkNature has many gifts for us, but perhaps the greatest of them all is joy; the intense delight we can take in the natural world, in its beauty, in the wonder it can offer us, in the peace it can provide - feelings stemming ultimately from our own unbreakable links to nature, which mean that we cannot be fully human if we are separate from it. In The Moth Snowstorm Michael McCarthy, one of Britain's leading writers on the environment, proposes this joy as a defence of a natural world which is ever more threatened, and which, he argues, is inadequately served by the two defences put forward hitherto: sustainable development and the recognition of ecosystem services.Drawing on a wealth of memorable experiences from a lifetime of watching and thinking about wildlife and natural landscapes, The Moth Snowstorm not only presents a new way of looking at the world around us, but effortlessly blends with it a remarkable and moving memoir of childhood trauma from which love of the natural world emerged. It is a powerful, timely, and wholly original book which comes at a time when nature has never needed it more.
Marketing In A Week
By Eric Davies
Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion
Managing Stress At Work In A Week
By Stephen Evans-Howe
Managing stress just got easierThis book is written for managers as a simple, practical guide to the principles and techniques for managing stress at work. It looks at stress from an organizational perspective as well as highlighting practical steps individual managers can take to enable them to gain competitive advantage through effective management of their most valuable asset - their people. Even if you have no direct line-management responsibilities now, you can use what you have learnt to influence decision-makers,perhaps even your own line manager, to better manage stress in the workplace.This book will help you understand what stress is, why we get stressed and some of its physiological and psychological symptoms. You will learn about some of the background research into the psychology of stress and consider a variety of theories and models. More importantly, with this simple guidance, practical techniques and some relevant examples you will be able to create a challenging and supportive environment where people know what is expected, work hard, avoid burnout and make a real impact in your organization. As well as managing the stress of others at work, you will also find some useful tips and suggestions that you can adopt to take personal charge of your own stress levels, allowing you to relax, keep healthy and stay on top.Each of the seven chapters in Managing Stress In A Week covers a different aspect of stress:- Sunday: What is stress?- Monday: Understanding stress - some basic psychological and physiological aspects- Tuesday: Job roles, responsibility and level of control- Wednesday: Workload, work pressure and work environment- Thursday: Behaviours, conflict and support- Friday: Change management- Saturday: Personal responsibility and actions
Managing Yourself In A Week
By Martin Manser
Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses. In Managing Yourself In A Week you will learn about good time management and organization skills including planning and setting priorities, dealing with time wasters, and practical steps on maintaining a diary and to-do lists. You will explore techniques such as managing your mind and learn about the power of positive thinking in developing strategies and making good decisions. You will learn about managing emotions, increasing confidence, dealing with nerves, motivating yourself and building strong relationships by applying good listening skills. The final chapter, on managing stress, looks at what produces stress in you and discusses ways of dealing with its consequences. Managing Yourself in a Week gives handy guidelines that will enable you to take a grip on yourself and re-evaluate your way of working and your priorities in life. It is a quick and reliable guide to the basics of self-management in the world of work.Over this week-long course you will cover:- Sunday: Know yourself well- Monday: Manage your focus clearly- Tuesday: Manage your time effectively- Wednesday: Manage your mind decisively- Thursday: Manage your emotions carefully - Friday: Manage your relationships successfully- Saturday: Manage stress thoroughly