eCommerce In A Week
By Nick Smith
In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system
The Expertise Economy
By Kelly Palmer, David Blake
The world of work is going through a large-scale transition with digitization, automation and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought-leader from LinkedIn, Degreed, and Yahoo, and David Blake, co-founder of Ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.The authors provide the latest scientific research on how people really learn and concrete examples from companies in both Silicon Valley and worldwide who are driving the conversation about how to create experts and align learning innovation with business strategy. It includes interviews with people from top companies like Google, LinkedIn, Airbnb, Unilever, NASA, and MasterCard; thought leaders in learning and education like Sal Khan and Todd Rose; as well as Thinkers50 list-makers Clayton Christensen, Daniel Pink and Whitney Johnson. The Expertise Economy dares you to let go of outdated and traditional ways of closing the skills gap, and challenges CEOs and business leaders to embrace the urgency of re-skilling and upskilling the workforce.
The Excellence Dividend
By Tom Peters
"The Real Deal" Seth Godin, New York Times bestselling author of Linchpin"I'd rather hire someone who has studied [Peters'] writings than someone who has an MBA" Matthew Kelly, CEO of Floyd Consulting and New York Times bestselling author of The Dream Manager"Makes me glad to be alive in 2018" Sally Helgesen, author of The Female Advantage and The Female Vision, co-author How Women RiseThe Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. Studies show that fewer than one-third of employees feel engaged with their work and that half of all jobs are at risk due to technology. But Peters has a solution: a sustained commitment to excellence combined with a commitment to people. These are, he argues, the only tools for coping with and thriving amidst the tsunami of change facing business today.In The Excellence Dividend, Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to each other as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement. After spending four decades in in pursuit of professional excellence, giving more than 3,000 presentations on the subject and working with companies around the world, Peters has delivered a contemporary personal excellence manual for any professional looking to make their mark and face today's business challenges.
The Empathy Instinct
By Peter Bazalgette
'If we hope to meet the moral test of our times, then I think we're going to have to talk more about the "empathy deficit". The ability to put ourselves in somebody else's shoes, to see the world through somebody else's eyes . . .' Barack ObamaEmpathy is the power of understanding others, imaginatively entering into their feelings. It is a fundamental human attribute, without which mutually co-operative societies cannot function. In a revolutionary development, we now know who has it, who lacks it and why. Via the MRI scanner we are mapping the human brain. This is a new frontier that reveals a host of beneficial ideas for childcare, teens challenged by the internet, the justice system, decent healthcare, tackling racism and resolving conflicts. In this wide-ranging and accessible book full of entertaining stories that are underlined by the latest scientific research, Peter Bazalgette also mounts a passionate defence of arts and popular culture as a means of bridging the empathy gap. As the world's population expands, consuming the planet's finite resources, as people haunted by poverty and war are on the move and as digital communications infinitely complicate our social interactions, we find our patience and our sympathy constantly challenged. Here is the antidote.Culminating in a passionate manifesto on empathy, The Empathy Instinct is what makes us human and what can make us better humans.
The End of Money
Murder for hire. Drug trafficking. Embezzlement. Money laundering... These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction that could soon become mainstream. The most famous - or infamous - cryptocurrency is bitcoin. But look beyond its tarnished reputation and something much shinier emerges. The technology that underlies bitcoin and other cryptocurrencies - the blockchain - is hailed as the greatest advancement since the invention of the internet. It is now moving away from being the backbone for a digital currency and making inroads into other core concepts of society: identity, ownership and even the rule of law.The End of Money is your essential introduction to this transformative new technology that has governments, entrepreneurs and forward-thinking people from all walks of life sitting up and taking notice.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
Eat That Frog!
By Brian Tracy
There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done.There's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using 'eat that frog' as a metaphor for tackling the most challenging task of your day - the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life - Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You'll not only get more done faster, but get the right things done.Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done - today!
Emotional Intelligence In A Week
By Jill Dann
Developing your emotional intelligence just got easierExperts are beginning to agree that types of intelligence other than IQ (Intelligence Quotient) have evolved as human capacities over the last two million years. Low Emotional Intelligence Quotient or EQ can be perceived as the absence of control over the outcome of a situation. Do you ever feel like this is the case - you keep getting 'poor luck' or cannot influence better results? When you have a high EQ, you are adept at interpreting the emotional roots of your thinking and behaviours and choosing your actions for beneficial outcomes. You may also be capable of making good insights into the behaviours and reactions of others through empathy and rapport.These topics are explored, step by step in Emotional Intelligence In A Week. You will gain an understanding of EI through finding out about:- Pessimism and optimism- Key milestones in the development of EI-related concepts- Measurement of EQ - a list of assessments - Identifying the benefits of 'emotional fitness'- How EI is learnable- When you get emotionally hijacked- How it will change you- How and why to keep a journal.Over this week-long course, you will cover:- Sunday: Learn how emotional intelligence is relevant to you and how and why there are benefits to developing higher levels.- Monday: Learn how heightened your self-awareness is and the implications on your life currently, for your personal life and as a leader of others.- Tuesday: Learn about the mechanisms of self-control, emotional memory and consciousness to take control of behavioural patterns.- Wednesday: Learn about stress identification and beneficial management strategies.- Thursday: Diagnose and explore change in your organization to create change, manage uncertainty and gain momentum.- Friday: Design and create a new emotionally literate culture, learning environment and a coaching ethos.- Saturday: Learn how to design and tailor successful personal development.
Energy: All That Matters
By Paul L Younger
Energy is probably the defining topic of our age. Uncertainty over the long-term availability of some hydrocarbons and nuclear fuels are increasingly prompting volatility in energy prices on world markets. Meanwhile, no serious scientist doubts that the unabated atmospheric emissions of carbon dioxide associated with traditional forms of energy use are (at very least) exacerbating natural variations in climate in undesirable ways. For either reason or both, few commentators of any stature argue that "do nothing" is a credible option in the world of energy management. The technical challenges are legion; yet energy is just as much a socio-economic issue. Surprisingly, there are no authoritative books giving an overall introduction to energy for general readers, students, engineers, geographers or architects, offering adequate coverage of the scientific, engineering, environmental, social and economic dimensions in a single, reasonably-sized and easily-readable volume. The book proposed here seeks to fill that gap.All That Matters about energy. All That Matters books are a fast way to get right to the heart of key issues.
By Kevin Fong
In anaesthetist Dr Kevin Fong's television programmes he has often demonstrated the impact of extremes on the human body by using his own body as a 'guinea pig'. So Dr Fong is well placed to share his experience of the sheer audacity of medical practice at extreme physiological limits, where human life is balanced on a knife edge. Through gripping accounts of extraordinary events and pioneering medicine, Dr Fong explores how our body responds when tested by the extremes of heat and cold, vacuum and altitude, age and disease. He shows how science, technology and medicine have taken what was once lethal in the world and made it survivable.This is not only a book about medicine, but also about exploration in its broadest sense - and about how, by probing the very limits of our biology, we may ultimately return with a better appreciation of how our bodies work, of what life is, and what it means to be human.
Effective Business Writing in a Week: Teach Yourself
By Martin Manser
Most of us spend hours every day typing emails and other documents at work, yet howmany of us have ever had any training in writing skills? New and aspiring managersfind themselves having to write advertising copy or press releases, while manybusinesses want to engage successfully online. Effective Business Writing in a week isa practical guide to better communication at work, whether through more traditionalforms such as business reports or through email, websites and social media.Keywords:StyleStructureEmailBusiness reportsPresentationsLettersAdvertisingPress releasesLetterssocial mediawebsite copy
By Michael Heppell
The very best didn't get there by accident. The best have a different way of thinking and acting in their daily lives. And it's not enough to just to succeed - they also have an uncontrollable desire - the desire to get better.The good news for the rest of us is that success leaves tracks. Michael Heppell has spent his life studying successful people, attempting to distil what it is that the very best do that others don't. He's interviewed entrepreneurs, personalities and leaders from politics to education. He's studied the daily habits of the elite and during this time he's uncovered what they do that gives them 'The Edge'. By identifying and distilling this knowledge you'll discover how you can use this same insight.It's time to find your Edge.
Economics: A Complete Introduction: Teach Yourself
By Thomas Coskeran
Economics is a huge subject, and this book is the perfect place to start.Designed specially for undergraduates, it includes features such as questions that may come up in exams, quotes from leading theorists that you can use in your essays, and case studies providing real-life examples.The book is written by Dr Thomas Coskeran, a lecturer at Durham University School of Business, who has been an advisor to both HM Treasury and the NHS.This really is the only book you need to start getting great results in economics.
Einstein: A Beginner's Guide
By Jim Breithaupt
This guide contains the essential facts and concepts of the life of Einstein and his work. It examines his background and the scientific method of the day, and explains his theories in simple terms. Central themes are presented in jargon-free language and key terms are highlighted and explained.
Electronics Made Easy: Flash
By Malcolm Plant
This new title in the popular 'Flash' series gets straight to the key facts of electronics. In just 96 pacy, jargon-free pages, you will:- get to grips with circuits- understand Ohm's Law- use capacitors and resistors- explore truth tables- examine control systemsand much more besides!
The e-HR Advantage
By Deborah D. Waddill, Michael J. Marquardt
The 21st century workplace thrives on internet-enabled connectivity and technology and these new applications allow human resource professionals to make the work of developing and managing the workforce faster, easier, and more effective. The e-HR Advantage explores the positive impact of technology upon the workplace: how we work, learn, and manage ourselves and others. With best practices for implementation and case studies from around the world, this complete handbook provides a framework for understanding the significance of technology in the workplace. Human resource professionals who master these technologies will secure their seat at the table.
Effective Time Management: Flash
By Polly Bird
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Effective Time Management is a short, simple and to-the-point guide to the art of managing your business books and accounts. In just 96 pages, Effective Time Management reveals the art of organising your life without complicated strategies, so that you are in control and have more time for the things that matter.
Emotional Intelligence for Managing Results in a Diverse World
By Anita Rose, Jorge Cherbosque, Lee Gardenswartz
Whether you work group stretches from here to Dubai or can easily meet in a conference room down the hall, anger and frustration are easy to come by when others don't do things your way, follow directions, or respond the way you think they should. But when emotions manage workplace relationships, the result is conflict, disengagement, and low morale. Emotional Intelligence for Managing Results in a Diverse World delivers a novel prescription for managing effectively in today's workplace: Use the dynamic principles of EQ plus insights from the author's pioneering diversity work to increase your competence in managing emotions and enhance your effectiveness in work, relationships, and life. The book also gives you the know-how to use this approach in coaching and developing others to help them be more successful on the job.
Effective PR: Be Your Own Expert: Teach Yourself
By Angela Murray
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.Topics include:- Planning a PR campaign- Media relations- Audience communication- Sponsorship- Entertaining and corporate hospitality- Internal PR- Specialist PR- Evaluating successUseful addresses and further reading are also included to enable you to take your campaigns in a number of directions.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles to give you a richer understanding of PR.THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Easy PC Care
By Anthony Price
Bill Gates' famously bold prediction - that one day, every home would have a computer - is now, if anything, a huge understatement, with many households (and certainly most buisinesses, however small) boasting multiple machines. Written by a working PC technician, this book takes you through the basics - the jobs you can do yourself with a bit of know how and a screwdriver. It tells you what you need to know about hardware and how to get the most from your operating system tools (including Windows 7). If you have more than one PC you will learn how to network them to share your printer / scanner / Internet connection, using conventional cables or wireless technology. And for the jobs that you can't do yourself, there are some guidelines on how to find and brief a PC technician and how to check that you're getting the work you pay for. Ideal for small enterprises - businesses, voluntary organisations etc who need to implement small networks, share resources etc this book is the perfect guide to installing and maintaining networks, disaster recovery, installing applications, client/server systems and security - all of the skills a small enterprise needs with minimal outside help.This book could save you serious money, so buy it - you know it makes sense!NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of PC care.THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Encountering the Chinese
By Cornelius Grove, Hu Wenzhong
China is in the midst of unprecedented economic and cultural growth. In the last decade alone, China joined the World Trade Organization, hosted the 2008 Olympics and experienced a remarkable, record-high increase in its foreign currency reserves. As these changes unfold, frequency of contact between the Chinese and Westerners is dramatically increasing in the office, the classroom and the home.With thought-provoking glimpses into history and tradition, Encountering the Chinese provides fundamental information on Chinese cultural norms and values, giving clear context for contemporary social standards. Readers will learn the etiquette necessary to build successful personal and professional relationships with the Chinese both inside and outside the People's Republic of China. This revised edition of Encountering the Chinese also explains how Chinese values are changing rapidly-and why it is more important than ever to keep up. For instance, compliments, once declined out of modesty, are now widely accepted in coastal cities; and some terms of address that were proper to use only a decade ago have grown offensive. Encountering the Chinese provides invaluable insight into the diverse and changing Chinese culture.