Mobile Marketing In A Week
By Nick Smith
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
M for Mammy
By Eleanor O’Reilly
*THE INTERNATIONAL BESTSELLER*'M for Magnificent! Heart-breaking, heart-warming, and hilarious . . . a glorious debut' Ruth Hogan'Strong and taut' Anne Griffin'Lovely, sharp, compassionate, well-observed writing' Felicity Hayes-McCoy'Fresh, thoughtful and original - a charming debut' Irish Times'A heartfelt debut about love, understanding and the complicated ties of family' Prima'Channelling the warm heart and good cheer of Marian Keyes . . . very amusing' Irish Independent'Exuberant. A brilliant, bubbly new voice.' Irish ExaminerMeet the Augustts: a loving, Irish family who, like all families, are a bit complicated. They are bound together by their love for each other, but each expresses themselves in a very different way. When misfortune strikes the family, they must learn to understand each other anew. Sometimes, in a family as complicated as the Augustts, it's not always what is spoken that makes the most sense.Everything is shaken up when Granny Mae-Anne moves in and takes charge. A force of nature, full of stern words and no-nonsense common sense, it is she who must try and hold the family together.M for Mammy is an uplifting story about the unique comfort of home, the language we can find when the words aren't there, and the power of a family to heal itself.
The Mummy Lessons
By Helen Wallen
THE RULES1) Try to sleep when the baby sleeps. (SO NEVER. EVER. UNTIL YOU ARE AN EMPTY WINE-SOAKED HUSK AND FALL DOWN DEAD IN THE BABY AISLE AT TESCO)2) Try to eat when the baby sleeps. (SEE POINT ABOVE)3) Try to get basic household chores done when the baby sleeps. (ABOVE!!)4) Batch cook food and freeze in individual portions for easy re-heating. (OR DELIVEROO . . . WITH WINE. AND CRYING)5) Try hiring a cleaner to take the pressure off. (OR JUST USE BABY WIPES)6) Take time to shower or bathe in the evenings when you can leave the baby with your partner. (OR JUST USE BABY WIPES)7) Make tea or coffee in the Thermos so it stays hot. (WHAT IS THIS 'HOT' OFWHICH YOU SPEAK?!)8) Don't be afraid to ask for help, or ask people to leave. (COMMUNICATION VIA WHATSAPP ONLY)9) Remember to look after and take time for yourself. (AHAHAHAHAHAHAHAHAHAHAHA)After a tough pregnancy, Emily is determined to tackle motherhood like a pro. But she quickly learns that Insta-Perfect-Parenting (and sleep) is hard to come by, no matter how much money you spend in Mothercare. Irritatingly, her friend Molly seems to be breezing it. But with a business venture as well as a baby, is she taking on too much?Liz looks as though she might have it all worked out. But when a tragedy derails her new relationship, she has some serious decisions to make. Celebrating female friendship, the highs and lows of motherhood, and the lifesaving power of a jumperoo, THE MUMMY LESSONS follows a year of highs and lows for Emily, Molly and Liz as they learn the hardest lesson of all: life doesn't always follow the rules . . .***********What readers are saying about Helen Wallen's BABY BOOM!'Funny, sweet, real and relatable. Couldn't put it down.''Hilarious, witty and so easy to get lost in! This book shows the real life before and after your baby has been born!''Loved it! Great read for mums and dads who want to keep it real!''If you've had kids, you'll laugh out loud!''Fantastic!!! I couldn't put this book down'
Memories of the Future
By Siri Hustvedt
A provocative, wildly funny, intellectually rigorous and engrossing novel, punctuated by Siri Hustvedt's own illustrations - a tour de force by one of America's most acclaimed and beloved writers.Fresh from Minnesota and hungry for all New York has to offer, twenty-three-year-old S.H. embarks on a year that proves both exhilarating and frightening - from bruising encounters with men to the increasingly ominous monologues of the woman next door.Forty years on, those pivotal months come back to vibrant life when S.H. discovers the notebook in which she recorded her adventures alongside drafts of a novel. Measuring what she remembers against what she wrote, she regards her younger self with curiosity and often amusement. Anger too, for how much has really changed in a world where the female presidential candidate is called an abomination?
Mad, Bad and Dangerous to Know
By Ranulph Fiennes
'Always the leader and always the best' Bear Grylls 'Fiennes has so much to fit in, it's a wonder to grasp the full breadth of a lifetime of adventuring' - Compass Magazine'Even readers with a broadly low tolerance for macho heroism will find themselves gripped . . . compelling' - Time OutSir Ranulph Fiennes has travelled to the most dangerous and inaccessible places on Earth, almost died countless times, lost nearly half his fingers to frostbite, raised millions of pounds for charity and been awarded a polar medal and an OBE. He has been an elite soldier, an athlete, a mountaineer, an explorer, a bestselling author and nearly replaced Sean Connery as James Bond.In his bestselling autobiography, Mad, Bad & Dangerous to Know, he describes how he led expeditions all over the world and became the first person to travel to both Poles on land. He tells of how he discovered the lost city of Ubar in Oman and attempted to walk solo and unsupported to the North Pole - the expedition that cost him several fingers, and very nearly his life.And now the extraordinary life story of the world's greatest living explorer is re-published to celebrate his 75th birthday, with two new chapters to bring his story up to date - telling of more mountains climbed, including his ascent to the top of Mount Everest, and even more extraordinary and risky adventures.
By John Simpson
MP Patrick Macready has been found dead in his flat. The coroner rules it an accident, a sex game gone wrong. Jon Swift is from the old stock of journos - cynical, cantankerous and overweight - and something about his friend's death doesn't seem right. Then days after Macready's flat is apparently burgled, Swift discovers that his friend had been researching a string of Russian government figures who had met similarly 'accidental' fates. When the police refuse to investigate further, Swift gets in touch with his contacts in Moscow, determined to find out if his hunch is correct. Following the lead, he is soon drawn into a violent underworld, where whispers of conspiracies, assassinations and double-agents start blurring the line between friend and foe.But the truth will come at a price, and it may cost him everything.
Mastering The Market Cycle
By Howard Marks
NEW YORK TIMES BESTSELLER"Mastering the Market Cycle is a must-read" Ray Dalio"When I see memos from Howard Marks in my mail, they're the first thing I open and read" Warren Buffett"Howard is a legendary investor" Tony RobbinsEconomies, companies and markets operate in accordance with patterns which are influenced by naturally occurring events combined with human psychology and behaviour. The wisest investors learn to appreciate these rhythms and identify the best opportunities to take actions which will transform their finances for the better. This insightful, practical guide to understanding and responding to cycles - by a world-leading investor - is your key to unlocking a better and more privileged appreciation of how to make the markets work for you and make your money multiply.
By Rob Moore
Do you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you'd like, and be completely confident in your ability to take care of yourself and your family? That is a universal desire, but many of us regard wealth and financial independence as a goal which we'll likely never achieve - there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can't win a game that you don't understand - even if you start out winning - because you never understood the game in the first place.So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire - to think and behave like one!
By Daniel Defoe, Jan Francis
Defoe's rumbustious story tells the tale of Moll Flanders: her seductions marriages and liaisons, and the journey to her mother in Virginia where it becomes clear that Moll has, without realising, married her own brother. Featuring an immersive musical soundtrack to enhance your audiobook listening experience!Our resourceful heroine goes to and from America meeting (and sometimes marrying) highwaymen, pickpockets and dastardly rogues in a wonderful picaresque romp that is one of the most enjoyable and enduring classic novels.Booktrack is an immersive format that pairs traditional audiobook narration and complementary music. The tempo and rhythm of the score are in perfect harmony with the action and characters throughout the audiobook. Gently playing in the background, the music never overpowers or distracts from the narration so that listeners can enjoy every minute. When you purchase this Booktrack edition, you receive the exact narration as the traditional audiobook available, with the addition of music throughout. (P)1996 Hodder & Stoughton Audiobooks and (P)2018 Booktrack Holding Ltd (background soundtrack only)
The Mill on the Floss
By George Eliot, Emily Watson
Emily Watson, star of the BBC adaptation, reads this classic story of Tom and Maggie Tulliver: brother and sister torn apart by the ignorance of one and the spirit of the other. Featuring an immersive musical soundtrack to enhance your audiobook listening experience!Booktrack is an immersive format that pairs traditional audiobook narration and complementary music. The tempo and rhythm of the score are in perfect harmony with the action and characters throughout the audiobook. Gently playing in the background, the music never overpowers or distracts from the narration so that listeners can enjoy every minute. When you purchase this Booktrack edition, you receive the exact narration as the traditional audiobook available, with the addition of music throughout. (P)1997 Hodder & Stoughton Audiobooks and (P)2018 Booktrack Holding Ltd (background soundtrack only)
By Charles Dickens, Martin Jarvis
Charles Dickens' much loved novel, brilliantly read by Martin Jarvis and featuring an immersive musical soundtrack to enhance your audiobook listening experience!MARTIN CHUZZLEWIT is beloved as Dickens' last great Picaresque novel, and is noted as the turning point between his early comic novels and the later sombre social critiques. Through the far-ranging escapades of young Martin, grandson of a rich but misanthropic old man, Dickens weaves a spellbinding story of adventure, intrigue and, eventually, redemption.Booktrack is an immersive format that pairs traditional audiobook narration and complementary music. The tempo and rhythm of the score are in perfect harmony with the action and characters throughout the audiobook. Gently playing in the background, the music never overpowers or distracts from the narration so that listeners can enjoy every minute. When you purchase this Booktrack edition, you receive the exact narration as the traditional audiobook available, with the addition of music throughout. (P)1996 Hodder & Stoughton Audiobooks and (P)2018 Booktrack Holding Ltd (background soundtrack only)
By Jane Austen, Justine Waddell
Jane Austen's classic novel, read by Justine Waddell and featuring an immersive musical soundtrack to enhance your audiobook listening experience!Mansfield Park is the story of Fanny Price: the earnest, gentle girl of humble origins sent to live with Sir Thomas Bertram and his family in Mansfield Park. There she discovers a world of flirtation, betrayal and prejudice; her quiet, serious nature hides a loyal and loving heart, and her patient devotion is ultimately rewarded.Booktrack is an immersive format that pairs traditional audiobook narration and complementary music. The tempo and rhythm of the score are in perfect harmony with the action and characters throughout the audiobook. Gently playing in the background, the music never overpowers or distracts from the narration so that listeners can enjoy every minute. When you purchase this Booktrack edition, you receive the exact narration as the traditional audiobook available, with the addition of music throughout. (P)1997 Hodder & Stoughton Audiobooks and (P)2018 Booktrack Holding Ltd (background soundtrack only)
By Peter Rock
'A beautiful, strange novel . . . Fascinating and moving, it tells with great tenderness how human love goes wrong' Ursula K. Le Guin'The recent novel I recommend most . . . a short, disciplined, unsettling book' Hanya YanagiharaThirteen-year-old Caroline and her father live in Forest Park, an enormous nature preserve in Portland, Oregon. Day to day, they live in an elaborate cave shelter, wash in a nearby creek, store perishables at the water's edge, tend a garden and even keep a library of sorts. Once a week they go to the city to buy groceries and otherwise merge with the civilised world. But one small mistake allows a jogger to discover them, which derails their entire existence. Inspired by a true story and told through the startlingly sincere voice of its young narrator, Caroline, My Abandonment is a gripping journey into life in the wilderness and a mesmerizing tale of survival and hope.
Mathematics: A Complete Introduction
By Hugh Neill, Trevor Johnson
Maths does not have to be difficult. This book, complete with exercises and answers, forms a course which will take you from beginner or intermediate level to being a confident mathematician. This book includes: simple step-by-step explanations, to help you grasp new topics or those that have previously confused you; practice questions throughout, to help you embed your learning and improve your confidence; and end of chapter summaries, to help you remember the key points you've learned - all in one great-value book, so you don't need any separate workbooks or coursebooks.Chapters include: number; angles; fractions; two-dimensional shapes; decimals; statisticsl directed numbers; graphs; measurement; perimeter and area; algebraic expressions; approximations; equations; percentages; formulae; circles; probability; three-dimensional shapes; ratio and proportion; pythagoras' theorem and trigonometry; indices and standard form.ABOUT THE SERIESThe Complete Introduction series from Teach Yourself is the ultimate one-stop guide for anyone wanting a comprehensive and accessible entry point into subjects as diverse as philosophy, mathematics, psychology, Shakespeare and practical electronics. Loved by students and perfect for general readers who simply want to learn more about the world around them, these books are your first choice for discovering something new.
The Man I Think I Know
By Mike Gayle
As seen on ITV in the Zoe Ball Book Club'Beautifully written, thought-provoking and completely charming.' Ruth Hogan'Mike Gayle is the king of touching, human stories, and this big-hearted book is his best yet' Heat, 5* This is the stunning new novel from bestselling author Mike Gayle, for fans of The Keeper of Lost Things and Eleanor Oliphant is Completely Fine. A powerful and bittersweet story of an unexpected male friendship and an unlikely love story, a thought provoking storyline told with Mike's distinctive wit and insight, touching on issues which affect us all. This uplifting tale reminds us of the simple courage at the heart of every human being.Ever since The Incident, James DeWitt has stayed on the safe side.He likes to know what happens next.Danny Allen is not on the safe side. He is more past the point of no return.The past is about to catch up with both of them in a way that which will change their lives forever, unexpectedly. But redemption can come in the most unlikely ways. Look out for Mike's new novel, Half a World Away, available to pre-order now!*******************Praise for The Man I Think I Know'Beautifully written, thought-provoking and completely charming . . . reminds us that the everyday things we take for granted without realising how precious they are, can be snatched away in an instant with catastrophic consequences' Ruth Hogan'That rarest of things; a moving, beautifully written novel about male friendship . . . I absolutely loved it' Lisa Jewell'Mike is always wise and wonderful, but this is a whole new departure for him - read it!' Jenny ColganYou'll be both laughing and on the edge of tears with this brilliant read' Fabulous magazine*******************Readers are raving about this book!'This is one of those books that is tugging on your heartstrings one moment and has you laughing out loud the next - another stunning plot line and narrative from Mike Gayle.''I loved the narrative and I left this novel feeling totally uplifted . . . I now feel like there is some hope in the world!''This book is sad, funny, quirky, touching, heartbreaking but - and this is going to sound totally cliched and corny - life affirming.'
Madness is Better than Defeat
By Ned Beauman
In 1938, two rival expeditions set off for a lost Mayan temple in the jungles of Honduras, one intending to shoot a screwball comedy on location there, the other intending to disassemble it and ship it back to New York. A seemingly endless stalemate ensues, and twenty years later, when a rogue CIA agent learns that both expeditions are still out in the wilderness, he embarks on a mission to exploit the temple as a geopolitical pawn. But the mission hurtles towards disaster when he discovers that the temple is the locus of grander conspiracies than anyone could have guessed.
The Maid's Room
By Fiona Mitchell
'A modern-day The Help' - Emerald Street'It's a book to read and then read again.' The Book Bag'I loved The Maid's Room with its exquisite writing, married with a shocking and powerful story line that had me gripped and moved until the uplifting conclusion.' Katie Marsh, author of A Life Without You and This Beautiful Life'A beautifully written and deeply moving novel . . . crafted with a mixture of grim detail, dark humour and poignancy, at times it's hard to believe that this book is a work of fiction. Genuinely excellent. *****' Heat***********'This is where she sleeps. A cupboard. A bedroom. A windowless box.'Sisters Dolly and Tala have never felt further from home. In the blistering heat of Singapore, they spend their days enabling ex-pats to have lives they could never afford for themselves.Even though she has little freedom, Dolly can just about live with her job if it means she's able to support her beloved young daughter back in the Philippines. One day - if she's lucky - Dolly may even be able to go back and see her.Tala, however, just can't keep her mouth shut about the restrictive, archaic rules maids are forced to abide by on pain of deportation. She risks everything to help her fellow maids, who have struggled to have their voices heard for far too long.In a world where domestic workers are treated so poorly, The Maid's Room explores how women can come together to change each other's lives, and be the architects of their own futures.
Mind of a Survivor
By Megan Hine
***Shortlisted for the Great Outdoors Book of the Year***Surviving in the wild takes a great deal of strength. Often faced with frozen tundra, sweltering deserts, humid jungles, perilous mountains and fast-flowing rivers, Megan Hine is no stranger to perilous conditions. Whilst leading expeditions and bushcraft survival courses and in her work on television shows such as Bear Gryll's Mission Survive and Running Wild, she has explored the corners of the globe in pursuit of adventure.Faced with the toughest of conditions: bad weather; lack of food and being in the presence of predators, is the ultimate test of character and often the biggest challenge to overcome is in the head. In these situations, the human brain is simultaneously the greatest asset and biggest liability. Not everyone is suited to the great outdoors and when danger calls many aren't as well-equipped to survive, no amount of top of the range kit will save you if you don't have the right frame of mind. Here Megan Hine examines the human ability and instinct for survival, showing us how others have developed the attitudes and attributes to thrive in the most dangerous situations, and how those same attitudes and attributes help them confront problems and obstacles at work and at home. Being chased through the jungle by armed opium farm guards, abseiling past bears and lighting fires with tampons, Megan has seen and done it all. In Mind of a Survivor she takes you along for a series of life-and-death adventures and shows you what happens to people when they are pushed to their limits. Inspirational rather than instructional, Megan examines the human ability and instinct for survival sharing the life tools that she uses and showing how they can as easily be applied to more domestic everyday life - from careers to relationships, from overcoming adversity to decision making. Filled with her own experiences, Mind of a Survivor is packed full of adventure and can help people survive in any situation and cope with whatever life throws at them.
By Malcolm Guite
'The story of Coleridge's life does undoubtedly echo that of his poem; this is a book that provides rewarding rereadings of both' - The Sunday TimesA new biography of Samuel Taylor Coleridge, shaped and structured around the story he himself tells in his most famous poem, 'The Rime of the Ancient Mariner'. Though the 'Mariner' was written in 1797 when Coleridge was only twenty-five, it was an astonishingly prescient poem. As Coleridge himself came to realise much later, this tale - of a journey that starts in high hopes and good spirits, but leads to a profound encounter with human fallibility, darkness, alienation, loneliness and dread, before coming home to a renewal of faith and vocation - was to be the shape of his own life. In this rich new biography, academic, priest and poet Malcolm Guite draws out how with an uncanny clarity, image after image and event after event in the poem became emblems of what Coleridge was later to suffer and discover. Of course 'The Rime of the Ancient Mariner' is more than just an individual's story: it is also a profound exploration of the human condition and, as Coleridge says in his gloss, our 'loneliness and fixedness'. But the poem also offers hope, release, and recovery; and Guite also draws out the continuing relevance of Coleridge's life and writing to our own time.'Forcefully and convincingly argued' - The Telegraph
Mission Control Management
By Paul Sean Hill
Failure is always an option...For more than 50 years, NASA's Mission Control has been known for two things: perfect decision making in extreme situations and producing generations of steely-eyed missile men and women who continue that tradition. A key to that legacy of brilliant performance is a particular brand of leadership, especially at the working level in Mission Control.Take the ultimate insiders look at the leadership values and culture that created the best team on this planet. Paul Sean Hill was responsible for NASA's Mission Operations support for manned space flight from 2007-2011. In this candid book he shows that the secret to Mission Control's success has never been rocket science and that the real practice of perfect decision making can be applied to any organisation or team. By demonstrating how his Mission Control team nurtured a culture which has delivered impossible wins for decades, Hill provides a guide for all leaders to boost their company's performance at all levels.Whether failure means cost and schedule overruns, quality reduction, loss of market share, bankruptcy - or putting someone's life a risk, how we lead can determine whether even small mistakes are dealt with or are left to snowball out of control and destroy an enterprise. Discover how to take leadership from the Mission Control Room to your boardroom and beyond, and achieve this out-of-this-world leadership environment in your team.