By Jacques Peretti
What if the way we understand our world is wrong? What if it isn't politicians and events that shape our lives, but secret deals made by people you've never heard of?This book tells the story of the secret deals that are changing the world, and revolutionizing everything we do, including money, the food we eat, what we buy, and the drugs we take to stay well. These deals never make the news: they are made high up in boardrooms, on golf courses, and in luxury cars: each sealed by world-changing handshakes. This is the story of those handshakes.
E-commerce In A Week
By Nick Smith
Mobile Marketing In A Week
By Nick Smith
Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!
Wiley: The Autobiography
By Paul Cornish, Kingsley Donaldson
'A timely and cogent reminder that history never ends and is about to be made' - Tim Marshall, author of Prisoners of Geography'This informed and expert book examines credible scenarios of what might happen, could happen and hopefully won't happen' - Lord George Robertson, former NATO Secretary General'2020: World of War should be read by our political leaders, policy makers and horizon scanners alike' - General Sir Richard Shirreff'This expert consideration of potential conflicts will be invaluable to us all - not just the policy makers and politicians who will have to deal with those issues' - Jonathan Powell, former Chief of Staff, 10 Downing Street'Knowing the unknown is the first step in making sure what we fear most doesn't happen' - Jonathan Powell, former Chief of Staff, 10 Downing StreetWith the world already struggling to contain conflicts on several continents, with security and defence expenditure under huge pressure, it's time to think the unthinkable and explore what might happen.As former soldiers now working in defence strategy and conflict resolution, Paul Cornish and Kingsley Donaldson are perfectly qualified to guide us through a credible and utterly convincing 20/20 vision of the year 2020, from cyber security to weapons technology, from geopolitics to undercover operations.This book is of global importance, offering both analysis and creative solutions - essential reading both for decision-makers and everyone who simply wants to understand our future.
The Science of Game of Thrones
By Helen Keen
A myth-busting, mind-blowing, jaw-dropping and fun-filled expedition through the world of Game of Thrones.Do dragons actually exist? Is it possible to crush a person's head with your bare hands?What really happened when royal families interbreed? How does wildfire win wars? Can you really kill someone with molten gold?Award-winning comedian and popular-science writer Helen Keen uncovers the astounding science behind the world's most popular television show. Join Helen as she sifts the fact from fantasy, discovers the truth beneath the togas, and reveals a world more fantastical than Daenerys Targaryen's wildest dreams. So pour yourself a bowl of brown, climb on your beast of burden, and prepare yourself for an amazing adventure. It's time to see the Seven Kingdoms as you have never seen them before.
By Ranulph Fiennes
Sir Ranulph Fiennes has climbed the Eiger and Mount Everest. He's crossed both Poles on foot. He's been a member of the SAS and fought a bloody guerrilla war in Oman. And yet he confesses that his fear of heights is so great that he'd rather send his wife up a ladder to clean the gutters than do it himself.In Fear, the world's greatest explorer delves into his own experiences to try and explain what fear is, how it happens and how he's overcome it so successfully. He examines key moments from history where fear played an important part in the outcome of a great event. He shows us how the brain perceives fear, how that manifests itself in us, and how we can transform our perceptions.With an enthralling combination of story-telling, research and personal accounts of his own struggles to overcome fear, Sir Ranulph Fiennes sheds new light on one of humanity's strongest emotions.
How To Be Successful By Being Yourself
By David Taylor
No matter what your background, your education, your hopes and dreams, everything you need, to achieve anything you want, you already have within you. This book will help you see the possibilities around you and re-programme your mental software to overcome your fears, doubts, worries and limiting beliefs. Yes, do yoga, tai chi and meditation - this book will have a bigger impact, faster and cheaper.Discover:- How to make your success a choice, not a chance- Know exactly why you do what you do- How to be relaxed, centred and at peace - anytime, anywhere- Never again worry what other people think about you (while being very popular!)- How to make peace with your father or mother, whether they are alive, or notAnd...- The nine words that will change your life forever.'Your life will change just by reading it' Andy Cope, international author & speaker
In Pursuit of Memory
By Joseph Jebelli
'When I was twelve, my grandfather began to act strangely. It started with inexplicable walks. He'd leave the dinner table and we would find him, half an hour later, aimlessly wandering around the neighbourhood. His smiles were gradually replaced by a fearful, withdrawn expression; as if he'd lost something irreplaceable. Before long, he didn't recognise any of us.'Alzheimer's is the great global epidemic of our time, affecting millions worldwide - there are over 850,000 people with the diagnosis in the UK alone. And its shockwaves extend far wider, through disbelieving families and friends. In 2016, it overtook heart disease as the number one cause of death in England and Wales, and as our populations age, scientists are working against the clock to find a cure. Neuroscientist Joseph Jebelli is among them. Determined to save other families from the experiences that had rocked his, he set out to write the book that explained what happened to his grandfather. Far more than the story of a disease, In Pursuit of Memory zooms inside the human brain to see how Alzheimer's works and out again to show, entwined with the history and science, a thrilling hunt for answers. His quest takes us from nineteenth-century Germany and post-war England, to the jungles of Papua New Guinea and the technological proving grounds of Japan; through America, India, China, Iceland, Sweden and Colombia. Its heroes are scientists from around the world, and the brave patients and families who have changed the way that researchers think about the disease. Jebelli's compelling insider's account shows vividly why he feels so hopeful about a cure but also why our best defence in the meantime is to understand the disease. In Pursuit of Memory is the definitive book on Alzheimer's: its past, present and future.
The Inner Lives of Markets
By Ray Fisman, Tim Sullivan
What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value.Reading the newspapers these days, you could be forgiven for thinking that markets are getting ever more efficient - and better. But as Tim Sullivan and Ray Fisman argue in this insightful book, that view is far from complete. For one thing, efficiency isn't always a good thing - illegal markets are very often more efficient than legal ones, because they are free of concern for laws and human rights. But even more importantly, the chatter about efficiency has obscured a much broader conversation about what kind of economic exchange we actually want. Every regulation, every sticker price, and every sale is part of an ever-changing ecosystem - one that affects us as much as we affect it.By tracing 50 years of economic thought on this subject, Fisman and Sullivan show how markets have evolved - and how we can keep making them better. This leads to fascinating and surprising insights, such as:- Why your £10,000 used car is likely to sell for £2,000 or less;- Why you should think twice before buying batteries on Amazon; and- Why it's essential that healthy people buy medical insurance.In the end, The Inner Lives of Markets argues for a new way of thinking about how you spend your money - it shows that every transaction you make is part of a grand social experiment. We are all guinea pigs running through a lab maze, and the sooner we realize it, the more effectively we can navigate the path we want.
By Garry Kasparov
In May 1997, the world watched as Garry Kasparov, the greatest chess player in the world, was defeated for the first time by the IBM supercomputer Deep Blue. It was a watershed moment in the history of technology: machine intelligence had arrived at the point where it could best human intellect.It wasn't a coincidence that Kasparov became the symbol of man's fight against the machines. Chess has long been the fulcrum in development of machine intelligence; the hoax automaton 'The Turk' in the 18th century and Alan Turing's first chess program in 1952 were two early examples of the quest for machines to think like humans -- a talent we measured by their ability to beat their creators at chess. As the pre-eminent chessmaster of the 80s and 90s, it was Kasparov's blessing and his curse to play against each generation's strongest computer champions, contributing to their development and advancing the field. Like all passionate competitors, Kasparov has taken his defeat and learned from it. He has devoted much energy to devising ways in which humans can partner with machines in order to produce results better than either can achieve alone. During the twenty years since playing Deep Blue, he's played both with and against machines, learning a great deal about our vital relationship with our most remarkable creations. Ultimately, he's become convinced that by embracing the competition between human and machine intelligence, we can spend less time worrying about being replaced and more thinking of new challenges to conquer.In this breakthrough book, Kasparov tells his side of the story of Deep Blue for the first time -- what it was like to strategize against an implacable, untiring opponent -- the mistakes he made and the reasons the odds were against him. But more than that, he tells his story of AI more generally, and how he's evolved to embrace it, taking part in an urgent debate with philosophers worried about human values, programmers creating self-learning neural networks, and engineers of cutting edge robotics.
By James May
'A typically Mayesque celebration of classic engineering ... May is extraordinarily good at explaining what a carburettor is or outlining how a governor works... It's charming, transfixing and surprisingly intimate...It might be the best thing he's ever done.' - Guardian [review of BBC4 TV series]'Reassembly is merely a form of therapy; something that stimulates a part of my brain that is left wanting in my daily life. When I rebuild a bicycle, I re-order my head. So might you...I'm delighted that you will be holding in your hands a book about putting things back together. It's a subject that fascinates me but which I assumed was a lonely passion that I would take to the grave, unconsummated by the normal channels of human interaction.Welcome! You and I, we are not alone, and our screwdrivers are our flashing Excaliburs as we sally forth to make small parts of the fragmented world whole again.'As in his hit BBC4 TV series, as well as learning the history of the objects, we get a history of the component parts. As James rebuilds an engine, he explains the cylinders, what they are, how they came about and what they do.
By John Grindrod
Coined by National Trust co-founder Octavia Hill at the end of the nineteenth century, the phrase 'Green Belt' originally formed part of an impassioned plea to protect the countryside. By the late 1950s, those idealistic Victorian notions had developed into something more complex and divisive. Green Belts became part of the landscape and psyche of post-war Britain, but would lead to conflicts at every level of society - between conservationists and developers, town and country, politicians and people, nimbys and the forces of progress.Growing up on 'the last road in London' on an estate at the edge of the woods, John Grindrod had a childhood that mirrored these tensions. His family, too, seemed caught between two worlds: a wheelchair-bound mother who glowed in the dark; a father who was traumatised by chicken and was eventually done in by an episode of Only Fools and Horses; two brothers - one sporty, one agoraphobic - and an unremarkable boy on the edge of it all discovering something magical.The first book to tell the story of Britain's Green Belts, Outskirts is at once a fascinating social history, a stirring evocation of the natural world, and a poignant tale of growing up in a place, and within a family, like no other.