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  • The Survival Manual

    By Jason Polley
    Authors:
    Jason Polley
    Every year, more than 40,000 people climb Mount Kilimanjaro and millions head for the great outdoors every weekend. If you are one of them, would you know what to do if you got stranded or hurt?THE SURVIVAL MANUAL gives essential, practical advice for handling situations that weren't part of the plan and can quickly escalate. It starts with ten life-saving tips then outlines the crucial components for staying alive, starting with water, food and shelter. Covering every possible scenario, from basic survival skills to advanced insight into surviving in hostile conditions, this is the ultimate survival guide for anyone who spends any time outdoors.
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    The Self-Esteem Workbook

    By Judy Bartkowiak
    Authors:
    Judy Bartkowiak
    Learn by doing, not just by reading.People of all ages and all walks of life suffer to a greater or lesser extent from low self esteem, even those who appear to radiate confidence. This book will enable you to understand why you have low self-esteem and will address the issues around it by getting to the roots of your self-esteem, setting the goals you want to achieve through enhanced self-esteem and taking practical steps to improve. You will learn how to turn criticism into positive feedback, how to improve your relationships at home and work, how to stay positive and how to communicate clearly and with confidence.ABOUT THE SERIESPeople have been learning with Teach Yourself since 1938. With a vast range of practical how-to guides covering language learning, lifestyle, hobbies, business, psychology, and self-help, there's a Teach Yourself book for everything you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.
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    Statistics: An Introduction: Teach Yourself

    By Alan Graham
    Authors:
    Alan Graham
    Do you need to gain confidence with handling numbers and formulae? Do you want a clear, step-by-step guide to the key concepts and principles of statistics? Nearly all aspects of our lives can be subject to statistical analysis. Statistics: An Introduction shows you how to interpret, analyze and present figures.Assuming minimal knowledge of maths and using examples from a wide variety of everyday contexts, this book makes often complex concepts and techniques easy to get to grips with. This new edition has been fully updated.Whether you want to understand the statistics that you are bombarded with every day or are a student or professional coming to statistics from a wide range of disciplines, Statistics: An Introduction covers it all.
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    Shakespeare: A Complete Introduction

    By Michael Scott
    Authors:
    Michael Scott
    Your complete introduction to ShakespeareWilliam Shakespeare has been hailed as one of the greatest thinkers of all time, one of the world's finest artists, poets and dramatists. Shakespeare: A Complete Introduction introduces and explains the plays by looking at how they work, taking you on a journey through the genres of comedy, history and tragedy. The best known and most popular plays are discussed in detail and even plays in which Shakespeare may have had only the briefest creative and collaborative interest as a writer, get at least a mention. With material on his poetry and discussions on aspects of his life too, this truly is a complete introduction to Shakespeare.'A very lively and enthusiastic introduction to the full range of Shakespeare's plays' John Drakakis, Professor of English, University of Stirling'A masterpiece of the genre, written as it is with passion, without condescension, without jargon, thoughtful and open to changing critical theories, but always returning to the plays themselves, plays that fully reveal themselves most in performance.' Martin Wine, Professor Emeritus of English at the University of Illinois at Chicago (UIC)
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    Successful Memory Techniques In A Week

    By Jonathan Hancock, Cheryl Buggy
    Authors:
    Jonathan Hancock, Cheryl Buggy
    An effective memory is crucial to anyone who wants to advance their career.Written by Jonathan Hancock and Cheryl Buggy, leading international memory experts, this book quickly teaches you the insider secrets you need to know to in order to recall whatever you need to in the workplace.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
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    Start Your Own Business In A Week

    By Kevin Duncan
    Authors:
    Kevin Duncan
    Sunday: Get started with realistic goals and a detailed business plan, and do your market researchMonday: Learn strategies for building a network of contacts and how to handle meetingsTuesday: Learn how to get the product or service right and increase your marginWednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materialsThursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 secondsFriday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your businessSaturday: Avoid difficulties and problems through using personal planning and business planning tripwires
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    Succeed At Numeracy Tests In A Week

    By Mac Bride
    Authors:
    Mac Bride
    SundayComputation 1: estimates and checks, calculator techniques, percentages and decimalsMondayComputation 2: fractions, ratios, conversions, ratesTuesdaySequences and similar: looking for patterns; types of sequences; interleaved sequences; sets of related numbers in other layoutsWednesdaySums from stories: getting to the numbers; what sort of calculation? Simplifying into sums.ThursdayReading charts: how to read from X & Y axes; identifying values in series; checking answersFridayData from tables: reading lists and tables; double conversions; intermediate workingsSaturdayTest techniques: timing, pacing, checking. Mixed set of tests
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    Secrets of Great Salespeople

    By Jeremy Raymond
    Authors:
    Jeremy Raymond
    Discover the 50 secrets that great salespeople know - complete with strategies for putting them into practice.What do great salespeople know that the rest of us don't? Do they have a secret recipe for success? Is there a special alchemy to selling? The Secrets of Great Salespeople reveals the 50 things you need to know to in order to sell. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for sales success, a formula that will unlock your selling potential. Whether you want to build lasting and profitable customer relationships, hunt down new clients, or are just beginning to work in a sales-related field, this book provides the tools and techniques you need to sell more. With dedicated sections on being a 'Farmer' or a 'Hunter', on customers and for novices, it gives you everything you need to know.
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    Starting A New Job In A Week

    By Christine Harvey
    Authors:
    Christine Harvey
    Succeeding in your new job just got easierWhy is it that we don't learn at school some of the most important things we'll need for life? These are things like how to succeed in relationships, how to read a contract for buying a home - and how to start a new job successfully. These are things we eventually glean from other people, through observation or through trial and error. The purpose of this book is to cut out the trial and error and to give you the experiences of highly successful people so that you can succeed now.This book covers the essential ingredients you'll need for succeeding in your new job. They include:- Preparing before you start- Handling day one with ease- Having great success with your boss and colleagues- Using the right attitudes (ones that get you promoted not demoted)- Planning your leadership future by halting failure- Promoting loyalty and leading change- Succeeding as a leader (handling difficult situations head on)- Reaching your goals with proper monitors and controlsKeep pen and paper to hand as you read each day's chapter so that you can make notes when prompted. Your notes will build up into a useful set of prompts for you as youmake your mark in the new job.
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    Strategy In A Week

    By Stephen Berry
    Authors:
    Stephen Berry
    Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going
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    Social Media Marketing In A Week

    By Nick Smith
    Authors:
    Nick Smith
    Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
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    Speed Reading In A Week

    By Tina Konstant
    Authors:
    Tina Konstant
    Speed Reading In A Week is a simple and straightforward speed reading course, giving you everything you need to know in just seven short chapters. From increasing your reading rate and effective memory techniques, to overcoming distractions so that you can read in any environment and developing a reading programme to make it second nature, you'll eventually wonder how you ever read any other way. This book introduces you to the main themes and ideas of speed reading, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Speed Reading In A Week is your fastest route to success:- Sunday: The five-step system- Monday: Speed reading- Tuesday: Remember what you read- Wednesday: Your eyes and effective reading- Thursday: Distractions and solutions- Friday: Reading different types of material for different reasons- Saturday: What next?ABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
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    SEO And Search Marketing In A Week

    By Nick Smith
    Authors:
    Nick Smith
    SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
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    Small Business Marketing In A Week

    By John Sealey
    Authors:
    John Sealey
    Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,there's no customer to serve and the product or service becomes redundant.Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps neededto make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.- Sunday: Preparing the ground- Monday: Attracting the right type of customers- Tuesday: Keeping your customers longer- Wednesday: Increasing customer loyalty and purchasing frequency- Thursday: Increasing the value of your sales- Friday: Getting new clients and better clients, faster- Saturday: Measuring and managing your marketing activities
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    Sport Psychology: A Complete Introduction

    By John Perry
    Authors:
    John Perry
    Sport Psychology: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear, jargon-free English and providing added-value features like summaries of key experiments and even lists of questions you might be asked in your seminar or exam.The book uses a structure that mirrors the way sports psychology is taught on many university courses, and is split into theory and application. Chapters in the first part include coverage of essential personality traits, including mental toughness, confidence, motivation and character. The chapters on applied sports psychology cover topics such as assessment, working with groups, skills training, coping techniques and working with coaches and children. There is also substantial coverage of measurement questionnaires, skills and routes to practice.Sport Psychology employs the 'Breakthrough Method' to help you advance quickly at any subject, whether you're studying for an exam or just for your own interest. The Breakthrough Method is designed to overcome typical problems you'll face as learn new concepts and skills.- Problem: "I find it difficult to remember what I've read."; Solution: this book includes end-of-chapter summaries and questions to test your understanding.- Problem: "Lots of introductory books turn out to cover totally different topics than my course."; Solution: this book is written by a university lecturer who understands what students are expected to know.
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    Successful Selling In A Week

    By Christine Harvey
    Authors:
    Christine Harvey
    Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems
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    Successful Key Account Management In A Week

    By Grant Stewart
    Authors:
    Grant Stewart
    Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention.'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
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    Sociology: A Complete Introduction: Teach Yourself

    By Paul Oliver
    Authors:
    Paul Oliver
    Sociology: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear, jargon-free English and providing added-value features like summaries of key experiments and even lists of questions you might be asked in your seminar or exam.The text is split into four parts, with an emphasis throughout on understanding and treating all concepts with clarity and precision. The first part covers theoretical issues including research methods. Part two looks at the social environment, including urbanization, work, politics, religion and the mass media. The final two parts examine global society and the position of the individual.It is structured to mirror the way Sociology is taught on many A Level and university courses with each chapter covering a key introductory area. By the end you'll have a clear understanding of the essential principles of sociology.
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    Swedish Tutor: Grammar and Vocabulary Workbook (Learn Swedish with Teach Yourself)

    By Ylva Olausson
    Authors:
    Ylva Olausson
    Do you want to communicate easily and freely in Swedish?Master Swedish grammar and broaden your vocabulary with your very own Swedish Tutor. This contemporary interactive workbook features 200 activities across a range of grammar and vocabulary points with clear goals, concise explanations, and real-world tasks. By studying and practicing Swedish grammar you'll understand how the language really works and be able to speak Swedish with clarity and ease.What will I learn?The Swedish Tutor: Grammar and Vocabulary Workbook covers a comprehensive range of the most useful and frequent grammar and vocabulary in Swedish. You can follow along unit by unit, or dip in and dip out to address your weak areas. As you progress, you will be introduced to new vocabulary and combine it with the grammar to complete extensive exercises. You will then practice the language through authentic reading and writing practice. You will achieve a solid upper intermediate level* of Swedish grammar.Is this course for me?The Swedish Tutor: Grammar and Vocabulary Workbook can be used as a standalone course or as a complement to any other Swedish course. It offers extensive practice and review of essential grammar points and vocabulary and skills building. The personal tutor element points out exceptions and gives tips to really help you perfect your Swedish.What do I get?This Swedish workbook offers a range of clear and effective learning features:-200 activities across a range of grammar and vocabulary points-Unique visuals and infographics for extra context and practice-Personal tutor hints and tips to help you to understand language rules and culture points-Learn to learn section offers tips and advice on how to be a good language learner20 short learning units each contain:-communication goals to guide your studies-grammar explanations with embedded exercises-vocabulary presentations and activities-reading and writing sections to consolidate your learningWhat other courses are available?For further study and practice, see Get Started in Swedish (ISBN 9781444175202) and Complete Swedish: Teach Yourself (ISBN 9781444195101).Rely on Teach Yourself, trusted by language learners for over 75 years.
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    Spanish Tutor: Grammar and Vocabulary Workbook (Learn Spanish with Teach Yourself)

    By Angela Howkins, Juan Kattan-Ibarra
    Authors:
    Angela Howkins, Juan Kattan-Ibarra
    Do you want to communicate easily and freely in Spanish?Master Spanish grammar and broaden your vocabulary with your very own Spanish Tutor. This contemporary interactive workbook features 200 activities across a range of grammar and vocabulary points with clear goals, concise explanations, and real-world tasks. By studying and practicing Spanish grammar you'll understand how the language really works and be able to speak Spanish with clarity and ease.What will I learn?The Spanish Tutor: Grammar and Vocabulary Workbook covers a comprehensive range of the most useful and frequent grammar and vocabulary in Spanish. You can follow along unit by unit, or dip in and dip out to address your weak areas. As you progress, you will be introduced to new vocabulary and combine it with the grammar to complete extensive exercises. You will then practice the language through authentic reading and writing practice. You will achieve a solid upper intermediate level* of Spanish grammar.Is this course for me?The Spanish Tutor: Grammar and Vocabulary Workbook can be used as a standalone course or as a complement to any other Spanish course. It offers extensive practice and review of essential grammar points and vocabulary and skills building. The personal tutor element points out exceptions and gives tips to really help you perfect your Spanish.What do I get?This Spanish workbook offers a range of clear and effective learning features:-200 activities across a range of grammar and vocabulary points-Unique visuals and infographics for extra context and practice-Personal tutor hints and tips to help you to understand language rules and culture points-Learn to learn section offers tips and advice on how to be a good language learner25 short learning units each contain:-communication goals to guide your studies-grammar explanations with extensive exercises-vocabulary presentations and activities-reading and writing sections to consolidate your learning*This workbook maps from Novice High to Advanced Mid level proficiency of ACTFL (American Council on Teaching Foreign Languages) and from A2 Beginner to B2 Upper Intermediate level of the CEFR (Common European Framework of Reference for Languages) guidelines.What other courses are available?For further study and practice, see Get Started in Spanish (ISBN 9781444174922) and Complete Spanish: Teach Yourself (ISBN 9781444177244).Rely on Teach Yourself, trusted by language learners for over 75 years.
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