Dealing With Difficult People In A Week
By Naomi Langford-Wood, Brian Salter
The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
Direct Marketing In A Week
By Patrick Forsyth
Direct marketing just got easierPicking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works.Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both.If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so.Each of the seven chapters in Direct Marketing In A Week covers a different aspect:- Sunday: The recipients: database considerations- Monday: The core elements of direct mail- Tuesday: The component mix- Wednesday: Creatively enhancing persuasiveness- Thursday: Follow-up activity- Friday: Email approaches: as easy as 'click'- Saturday: Future campaigns
Digital Marketing In A Week
By Nick Smith
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Difficult Conversations In A Week
By Martin Manser
Difficult conversations just got easierHow do you deal professionally with a colleague whose work is seriously below standard? A supplier who is always late? Saying 'no' graciously? Giving someone bad news? Many of us have been on the receiving end of business conversations that have been badly handled, poorly timed or scarcely prepared for by the person we're talking to. This practical book offers help to new and aspiring managers in a variety of business situations, such as delivering bad news in an appraisal, and how to work with a range of colleagues who may be lazy, negative orincompetent.Whether you choose to read it in a week or in a single sitting, Difficult Conversations In A Week is your fastest route to success:- Sunday: Why are some conversations difficult? We may tend to avoid difficult conversations: how else can you deal with them? - Monday: Manage your emotions Distinguish the facts of an incident and how colleagues feel about it and their sense of identity.- Tuesday: Prepare well The venue, atmosphere and timing of a difficult conversation are all important. It is essential that you prepare well, especially your opening words and the direction that you want the conversation to go in, including alternative ways to resolve the issue.- Wednesday: Listen carefully As you listen, you discover more about your colleague's background and motivation. You also need to learn how to ask incisive questions that get to the root of an issue.- Thursday: Treat colleagues with respect In a difficult conversation, you need to affirm your colleague and continue to listen until they feel heard. You will explain your point of view politely, yet firmly, being neither passive nor aggressive in tone.- Friday: Seek change Involve colleagues in a conversation; learn how to deal with certain kinds of colleagues, for example, those who are lazy, aggressive or shy.- Saturday: Build trusting relationships Work hard to develop strong working relationships, so that when you have to have a difficult conversation, you will be better placed to do sobecause you will know the person better.
Deliver Great Training Courses In A Week
By Martin Manser
Training just got easierYou have probably been on both good and bad training courses. Unfortunately, it may be the bad ones that you remember - perhaps the content was badly ordered, the arrangements were poor, the speaker was boring. How can you prepare for and lead an outstanding training course? In this book we will show you how.Sunday: What is training? What are you aiming to achieve? What are the basic different styles in which colleagues learn - and in which trainers train? What overall points should you consider and what practical arrangements do you need to think about, for example on timing and venue?Monday: Identify the training needs clearly How to analyse participants' training needs, using various sources; use the needs to define clear learning outcomes that are both SMART and also relevant to participants' real work and jobs.Tuesday: Design the course carefully How to continue to prepare well: think about the points you want to communicate and order them clearly; find a fresh angle; be motivational, inspirational and practical; write a strong beginning and round off your training well at the end.Wednesday: Plan variety creatively Why the need to change the style of training regularly throughout the session is important to maintain participants' interest and involvement; plan variety; consider different ways to encourage group participation; use visual aids and PowerPoints effectively.Thursday: Implement your plan successfully Go for it! Put all your preparation into practice on the day itself. How will you make a good first impression and make the most of informal times? Body language is important; how will you overcome nerves? Learn how to deal with difficult people.Friday: Evaluate the training thoroughly Why identifying what went well and what didn't go so well is important; checking on 'learning' after the course is essential to determine changed attitudes, behaviour patterns, and so on. Review your training to see if it had its desired effects: if not, reassess and begin the process again.Saturday: Refine your skills constantly You have completed your training course and evaluated it; now learn how to cultivate the qualities of a professional trainer, for example by keeping up to date with your subject, learning from your mistakes and mentoring a colleague to lead training courses.
Decision Making In A Week
By Martin Manser
Making decisions just got easierYou make decisions all the time in everyday life: what to eat, what clothes to wear, with whom you spend your leisure time and how you spend your money. In your business life you are also constantly making decisions: the different activities you - and your business colleagues - need to carry out in order to arrive at a sound decision. At work, you are deciding how to spend your time, which emails to answer, what subjects to raise at a meeting, when is the best time for your company to launch a new product, what companies you should invest in, what you are not willing to compromise on in negotiations, what policies to develop and how best to market your products and services. Some of these decisions may have already been made for you by other colleagues, usually those above you in your company or organization, and your task is merely to implement them. In other matters, however, you can exercise some control over the actual decision-making process.Each of the seven chapters in Decision Making In A Week covers a different aspect of the decision-making process:- Sunday: Know your aims clearly. What are you actually making a decision about?- Monday: Collect relevant information. Consider all the relevant factors as you gather the information you need.- Tuesday: Identify different options. Widen your thinking, challenge assumptions and consider creative solutions.- Wednesday: Work effectively as a team. Make decisions as a group so that colleagues will feel motivated to implement the decision.- Thursday: Evaluate different options. Set objective criteria against which you can examine the various options you have identified.- Friday: Make an informed decision and implement it, communicating it well to all the relevant parties.- Saturday: Review the decision carefully, evaluating the whole decision-making process, noting what went well and learning from mistakes.
Dutch Grammar You Really Need to Know: Teach Yourself
By Gerdi Quist
Comprehensive and clear explanations of key grammar patterns and structures are reinforced and contextualized through authentic materials. You will not only learn how to construct grammar correctly, but when and where to use it so you sound natural and appropriate. Dutch Grammar You Really Need to Know will help you gain the intuition you need to become a confident communicator in your new language.
Decision Making In A Week
By Martin Manser
The ability to make the right decision is crucial to anyone who wants to advance their career.Written by Martin Manser, a leading expert on decision making in a business context, this book quickly teaches you the insider secrets you need to know to in order to choose the right path.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
Descartes: A Beginner's Guide Ebook Epub
By Kevin O'Donnell
This useful guide introduces the reader to the so-called 'father of modern philosophy' - Rene Descartes.
Digital Photography For The Over 50s: Teach Yourself
By Peter Cope
Do you want to get to grips with your camera? Do you want to take some great photos and make them even better using your computer?Do you want to learn how to create great photo albums, share photos on the internet, even create slideshows to share with family and friends?Teach Yourself Photography for the Over 50s shows you how to choose a digital camera, become familiar with its functions and use it to produce some memorable photos. The book uses clear instructions, useful hints and tips and illustrations to show you all the essential techniques. Avoiding jargon and computerspeak, it also shows you how to use your computer with your camera and explores opportunities for producing great photos without a computer.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of digital photography.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
D.H. Lawrence: A Beginner's Guide
By Jenny Weatherburn
D. H. Lawrence - A Beginner's Guide introduces you to the life and works of this eminent and prolific writer. Lawrence's ideas amd themes are clearly outlined with reference to his major novels, short stories and poems; useful quotations from Lawrence's essays and letters are brought in to help give you a more complete picture of this man and his work.Jenny Weatherburn's informative text explores: how to approach the novels, short stories and poems the way in which Lawrence's writing was influenced by his own life his ideas about nature and industrialisation contemporary critical approaches to Lawrence and his work the influence of Lawrence both in his own lifetime and in the twenty-first century