Writing for the Web: Teach Yourself
By Robert Ashton, Jessica Juby
Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether you're a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author Robert Ashton and internet native JessJuby will help you communicate more objectively and effectively online, both at work andat home.
Write a Novel and Get it Published
By Stephen May, Nigel Watts
LEARN HOW TO WRITE A NOVEL AND RELEASE IT INTO THE WORLDThere is a saying that 'everyone has a book in them'. But not many people are able to get it out. This practical and inspiring guide will help guide you through every step of the process, including:- First thoughts - Why do you want to write, and how can you do it?- Genres - Understanding the conventions of writing- Generating ideas - Find a concept that makes your book stand out- Structure - Create a compelling story arc- Character - What you need to bring your characters to life- Dialogue - How to write snappy and suitable direct speech- Setting - Understand the role of place and time- Drafting - How to get your work on the page, chapter after chapter- Redrafting - How to assess your writing (or get it assessed) and improve it- Submission - Agents, publishers, and how to approach them- Publication - Working with your publisher to make your book a successABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Write the Perfect Business Plan: Teach Yourself
By Polly Bird
Is this the right book for me?Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it.Write the Perfect Business Plan includes:Chapter 1: Why you need a business planChapter 2: Why type of business?Chapter 3: What are you selling?Chapter 4: Who are your customers?Chapter 5: Marketing strategyChapter 6: Managing your businessChapter 7: Operating the businessChapter 8: Explaining the financesChapter 9: Deciding the timetableChapter 10: Writing the planChapter 11: Using the planLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of business planning.Things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.
By Beverley Blanning
Is this the right book for me?Wine Tasting will help you to discover wines you enjoy, and to feel confident about your choices in every situation. It will give you a step-by-step guide to wine appreciation and explain the facts you need to find wines that suit your taste. It covers all the major grape varieties and wine-making styles, and offers plenty of practical information about how to buy, store and serve wine, whatever your personal preference. Wine Tasting includes:Part one: where to beginChapter 1: Getting startedChapter 2: How to taste winePart two: the flavours of wineChapter 3: Grape varietiesChapter 4: Climate and placeChapter 5: The winemakerChapter 6: Understanding your own tastePart three: Wines of the worldChapter 7: How to identify wine stylesChapter 8: Wine regions: EuropeChapter 9: Wine regions: the new worldPart four: Buying, serving and storing wineChapter 10: Wine with foodChapter 11: Serving wineChapter 12: Understanding wine labelsChapter 13: Buying wineChapter 14: Storing wine