Statistics: An Introduction: Teach Yourself
By Alan Graham
Do you need to gain confidence with handling numbers and formulae? Do you want a clear, step-by-step guide to the key concepts and principles of statistics? Nearly all aspects of our lives can be subject to statistical analysis. Statistics: An Introduction shows you how to interpret, analyze and present figures.Assuming minimal knowledge of maths and using examples from a wide variety of everyday contexts, this book makes often complex concepts and techniques easy to get to grips with. This new edition has been fully updated.Whether you want to understand the statistics that you are bombarded with every day or are a student or professional coming to statistics from a wide range of disciplines, Statistics: An Introduction covers it all.
Start Your Own Business In A Week
By Kevin Duncan
Sunday: Get started with realistic goals and a detailed business plan, and do your market researchMonday: Learn strategies for building a network of contacts and how to handle meetingsTuesday: Learn how to get the product or service right and increase your marginWednesday: Choose the most effective ways to communicate with customers and prepare useful marketing materialsThursday: Market yourself and your business and learn how to cut the jargon and describe what you do in 30 secondsFriday: Motivate yourself to work hard and ignore distractions and make a good impression as the face of your businessSaturday: Avoid difficulties and problems through using personal planning and business planning tripwires
Succeed At Numeracy Tests In A Week
By Mac Bride
SundayComputation 1: estimates and checks, calculator techniques, percentages and decimalsMondayComputation 2: fractions, ratios, conversions, ratesTuesdaySequences and similar: looking for patterns; types of sequences; interleaved sequences; sets of related numbers in other layoutsWednesdaySums from stories: getting to the numbers; what sort of calculation? Simplifying into sums.ThursdayReading charts: how to read from X & Y axes; identifying values in series; checking answersFridayData from tables: reading lists and tables; double conversions; intermediate workingsSaturdayTest techniques: timing, pacing, checking. Mixed set of tests
Secrets of Great Salespeople
By Jeremy Raymond
Discover the 50 secrets that great salespeople know - complete with strategies for putting them into practice.What do great salespeople know that the rest of us don't? Do they have a secret recipe for success? Is there a special alchemy to selling? The Secrets of Great Salespeople reveals the 50 things you need to know to in order to sell. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for sales success, a formula that will unlock your selling potential. Whether you want to build lasting and profitable customer relationships, hunt down new clients, or are just beginning to work in a sales-related field, this book provides the tools and techniques you need to sell more. With dedicated sections on being a 'Farmer' or a 'Hunter', on customers and for novices, it gives you everything you need to know.
Strategy In A Week
By Stephen Berry
Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going
Starting A New Job In A Week
By Christine Harvey
Succeeding in your new job just got easierWhy is it that we don't learn at school some of the most important things we'll need for life? These are things like how to succeed in relationships, how to read a contract for buying a home - and how to start a new job successfully. These are things we eventually glean from other people, through observation or through trial and error. The purpose of this book is to cut out the trial and error and to give you the experiences of highly successful people so that you can succeed now.This book covers the essential ingredients you'll need for succeeding in your new job. They include:- Preparing before you start- Handling day one with ease- Having great success with your boss and colleagues- Using the right attitudes (ones that get you promoted not demoted)- Planning your leadership future by halting failure- Promoting loyalty and leading change- Succeeding as a leader (handling difficult situations head on)- Reaching your goals with proper monitors and controlsKeep pen and paper to hand as you read each day's chapter so that you can make notes when prompted. Your notes will build up into a useful set of prompts for you as youmake your mark in the new job.
Speed Reading In A Week
By Tina Konstant
Speed Reading In A Week is a simple and straightforward speed reading course, giving you everything you need to know in just seven short chapters. From increasing your reading rate and effective memory techniques, to overcoming distractions so that you can read in any environment and developing a reading programme to make it second nature, you'll eventually wonder how you ever read any other way. This book introduces you to the main themes and ideas of speed reading, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Speed Reading In A Week is your fastest route to success:- Sunday: The five-step system- Monday: Speed reading- Tuesday: Remember what you read- Wednesday: Your eyes and effective reading- Thursday: Distractions and solutions- Friday: Reading different types of material for different reasons- Saturday: What next?ABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Social Media Marketing In A Week
By Nick Smith
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
SEO And Search Marketing In A Week
By Nick Smith
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Small Business Marketing In A Week
By John Sealey
Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,there's no customer to serve and the product or service becomes redundant.Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps neededto make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.- Sunday: Preparing the ground- Monday: Attracting the right type of customers- Tuesday: Keeping your customers longer- Wednesday: Increasing customer loyalty and purchasing frequency- Thursday: Increasing the value of your sales- Friday: Getting new clients and better clients, faster- Saturday: Measuring and managing your marketing activities
Successful Key Account Management In A Week
By Grant Stewart
Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention.'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
Successful Selling In A Week
By Christine Harvey
Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems
Secrets of Great Leaders
By Carol O'Connor
WHAT ARE THE 50 SECRETS OF GREAT LEADERS THAT THE REST OF US SHOULD KNOW?The Secrets of Great Leaders reveals the 50 things you need to know to motivate and inspire those around you. Every one of the 50 secrets in this book contains 3 strategies you can put into practice right now. Some of the ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for professional success, a formula that will unlock your leadership potential.WHAT DO GREAT LEADERS KNOW THAT THE REST OF US DON'T?Do they have a secret recipe for success? Is there a special alchemy to leading people? Whether you want to motivate your team, master public speaking or establish guiding principles and set priorities, this book provides the tools and techniques you need. With nuggets of wisdom gathered over years of experience, for every type of leadership situation, it gives you everything you need to know.THESE ARE THE REAL LEADERSHIP TIPS YOU NEED TO GET AHEADABOUT THE SERIES Some books promise a lot but fail to deliver as they are hard to use in your daily life. The Secrets series boils down the essentials into short, quick lessons - expert advice on a wide range of challenges that's easy to apply. Every secret contains three strategies that make it simple to put them into action on a regular basis. Whether you want to improve your efficiency, clear your desk, or be on top of your work, these books provide the key secrets you need.
Small Business Accounting
By Andy Lymer
Is this the right book for me? A jargon-free guide for the small business owner or manager Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one. Small Business Accounting includes: Chapter 1: Introduction Chapter 2: Your bank account Chapter 3: A simple cashbook Chapter 4: Analysis columns Chapter 5: Payments - filing Chapter 6: Payments - cheque-book Chapter 7: Payments - cashbook Chapter 8: Non-allowable expenses Chapter 9: Purchase of equipment Chapter 10: Credit cards Chapter 11: Petty cash Chapter 12: Receipts - filing Chapter 13: Receipts - paying-in book Chapter 14: Receipts - cashbookChapter 15: Capital introduced Chapter 16: End of month procedures Chapter 17: VAT Chapter 18: Wages Chapter 19: End of year totals Chapter 20: Adjustments for payments Chapter 21: Adjustments to receipts Chapter 22: Transfer to tax return Chapter 23: Trial balance Chapter 24: Final accounts Chapter 25: Budgeting and cash-flow forecasting Chapter 26: Costing and pricing Chapter 27: Computerization
Secrets of Productive People
By Mark Forster
Discover the 50 secrets that productive people know - complete with strategies for putting them into practice.What do productive people know that the rest of us don't? Do they have a secret recipe for success? Is there a special alchemy to being productive? The Secrets of Productive People reveals the 50 things you need to know to get things done. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice. Some ideas will surprise you, all will inspire you. Put these simple strategies together and you have a recipe for a better life, a formula that will unlock a more productive you. Whether you want to improve your efficiency, clear your desk, or be on top of your work, this book provides the tools and techniques you need to be more productive. With dedicated sections on having a productive attitude, managing specific projects, aids to productivity and productivity in action, it gives you everything you need to know.
Start a Small Business
By David Weller, Vera Hughes
'Hits the bull's-eye with every chapter... Very highly recommended.' - The IndependentThis is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace.
The Startup Coach: Teach Yourself
By Carl Reader
By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane!Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk.Who are you? * Anyone who wants to start their own businessWhere will this book take you?* You will have started your own business by the end of the bookHow does it work?* A combination of practical, tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time and at your own paceWhat else do you get?* Access to free downloadable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals
The Sales Coach: Teach Yourself
By Richard White
Most business books just tell you what to do. The Sales Coach guides you every step of the way.Who are you? Anyone who sells on a regular basis and wants to become more effective at selling.Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll fine-tune your sales skills through a combination of practical, tried-and-tested advice, and unique interactive exercises.What else do you get? The book includes access to a range of free downloadable templates and resources that will help you develop even further. Improve your sales effectiveness Discover your USP Hone your sales pitch Win more sales with less effort Feel more confident and motivated
Selling in 4 Weeks
By Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right.This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success:Week 1: Successful Selling In A WeekWeek 2: Successful Key Account Management In A WeekWeek 3: Successful Negotiating In A WeekWeek 4: Successful Customer Care In A WeekABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Secrets of Success at Work
By Nigel Cumberland