Calculus: A Complete Introduction
By Hugh Neill
Calculus: A Complete Introduction is the most comprehensive yet easy-to-use introduction to using calculus. Written by a leading expert, this book will help you if you are studying for an important exam or essay, or if you simply want to improve your knowledge. The book covers all areas of calculus, including functions, gradients, rates of change, differentiation, exponential and logarithmic functions and integration. Everything you will need to know is here in one book. Each chapter includes not only an explanation of the knowledge and skills you need, but also worked examples and test questions.
Career Change In A Week
By Patricia Scudamore, Hilton Catt
Changing careers just got easierDone properly, however, a change of career can be a rewarding and exhilarating experience and one you should never shrink from, particularly if the alternative is underachieving, stagnating in a dead-end job or doing work you no longer find interesting. This book teaches you all you need to know about crossing the bridge from one careerto another.This book is broken down into seven short lessons, one for each day of the week. It starts by putting your ideas to the test to see whether they are viable or not. Then, if they are, it goes on to show you what you need to do to move your plan from an outline in your head to a reality. Sometimes the challenges you'll face will be tough ones, but throughout the book you'll find practical advice and tips to help you when you get stuckand need to find a way forward.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Use research to test the strength of your ideas and identify your transferable skills- Monday: Understand the financial implications of changing your job and find ways to supplement your income - Tuesday: Overcome lack of skills and experience by gaining new qualifications and considering work experience- Wednesday: Assess the opportunities available within your company and convince your employers of your aspirations- Thursday: Create an effective CV for the outside job market and learn how to get noticed without experience- Friday: Explore your options when career change is forced on you and use the temporary job market as your 'Trojan horse'- Saturday: Reduce your hours and responsibilities in your current job or find a career which is less demanding
Cover Letters In A Week
By Patricia Scudamore, Hilton Catt
Cover Letters In A Week is a simple and straightforward guide to getting the result you want from your covering letter, giving you everything you really need to know in just seven short chapters. From making an impact, being 'employer friendly' and getting the design right, to beating the competition, unsolicited job applications and registering with recruitment agencies, you'll discover all of the dos and don'ts to successful cover letter writing. This book introduces you to the main themes and ideas of writing successful cover letters, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand the importance of first impressions and the common mistakes people make- Monday: Ensure your application is taken seriously with a cover letter that is concise, complements your CV and is targeted to the job you have applied for- Tuesday: Discover how to style and structure your cover letter with advice on forms of address, etiquette, fonts, margins and the importance of 'white space'- Wednesday: Design your cover letter to engage your audience and overcome the competition for advertised jobs- Thursday: Design a speculative cover letter to approach the invisible job market- Friday: Learn how to address cover letters to agencies and recruitment consultants- Saturday: Learn from your applications, whether successful or not, and develop your writing style for the futureABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Content Marketing In A Week
By Jane Heaton
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.- Sunday: Adopt a content marketing mindset- Monday: Understand the different types of content- Tuesday: Develop your content marketing strategy- Wednesday: Get started with content planning- Thursday: Create compelling content- Friday: Get ready to share- Saturday: Learn how to measure success
Copywriting In A Week
By Robert Ashton
Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals
Coaching In A Week
By Matt Somers
Coaching just got easierIn recent years the idea of coaching and the role of coach have made the journey from the sports field, via Human Resources, to become part of everyday managerial life. The terms 'coach' and 'coaching' have become common, even trendy, but both are widely misunderstood. If you ask anyone to define the word 'coach', you will get a wide variety of responses.By using coaching, we can tap into the huge reserves of talent and potential that lie dormant in most people. As managers, we can develop people without having to rely on passing on our own skills and knowledge, which may already be out of date. Using our skills in coaching, we can help our people access their ability without needing more than a basic grasp of the technicalities of their role.This book aims to give you enough knowledge and appreciation of coaching that you can begin to develop your own approach. Each of the seven chapters in Coaching In A Week covers a different aspect of coaching:- Sunday: What is coaching?- Monday: The manager as coach- Tuesday: The key principles of coaching- Wednesday: The coaching ARROW, part 1- Thursday: The coaching ARROW, part 2- Friday: Coaching in context- Saturday: Coaching in organizations
Change Management In A Week
By Mike Bourne
Change management just got easierIf an organization does not change in response to the environment in which it is operating, it will ultimately fail. Just as people have to change and adapt according to their circumstances, so do organizations. No one can deny that managing change is a difficult and sometimes painful task. It is complex and can be emotionally draining, involving a range of skills from project planning through to influencing those likely to be affected and ensuring that the appropriate actions happen. Difficult though it is, the ability to manage change is one of the critical skills needed by a manager. Anyone who wants to progress up the career ladder must be adept at instigating and managing change. This book concentrates on implementing change and ensuring that it happens. It is designed to help managers overseeing the whole change and those who are managing part of the process and trying to keep it on track. It will also interest people caught up in the change process, helping them to understand why certain things are happening to them. Over this week-long course you will cover:- Sunday: Why change is necessary- Monday: Unfreezing: creating the impetus for change- Tuesday: Moving: The change roller-coaster- Wednesday: Refreezing: making the change stick- Thursday: Tools for analysing resistance to change - Friday: Examples of change projects- Saturday: Making change happen
Complete Planning Permission
By Roy Speer, Mike Dade
The UK Planning Regulations are a minefield for anyone looking to build a new home - and for those who are worried about the impact of a new planning application near their home. Avoid being one of the thousands whose application is turned down - and whose dreams are crushed - by using this book to familiaries yourself with the system and beat it. With a step-by-step guide to every part of the application process and ehaustive coverage of the do's and don'ts, this is an essential guide to securing that first step on the path to building your dream home. And if you're worried about a nearby development, there are easily implimented strategies for preventing planning permission from being granted. From one of the UK's leading planning consultancies, with the very latest on all the new and recent changes to planning law, this is the most comprehensive guide avaliable to manipulating the intricacies of this difficult and controversial area.
Cope with Change at Work
By Sue Stockdale
In these turbulent economic times it seems that change is now, ironically, the only constant. If you have found that your job has changed (or been lost) in ways that you cannot control, then this is the book for you. Whether it's your manager, your job, your employment status, your working style, or your industry that's changing, this book is full of practical tips. And it's not written just for managers either - this book is written for people who are going through change, rather than those who are trying to implement it.
Communicate with Charisma: Teach Yourself
By David Gillespie
Public speaking, communication and presenting with power can all be terrifying prospects, however experienced you become, and cultivating a charismatic persona in our working lives is a priceless skill. This is a humorous and incisive piece of observation by Dave Gillespie and Mark Warren which demonstrates the right and wrong level of status to adopt for our business lives. Whilst remaining fun, this book is an enlightening read that concentrates on three areas of communicating in which the great communicators, such as Clinton, Kennedy and Churchill excel: STORY: Do they tell a good story? They certainly do but this is not just about little fibs or great whoppers! Communicating with Charisma outlines storytelling as our basic language and focuses on the technical aspects of structure, flow, edit and journey. Learn how to have faith in your material - if you do not believe in your story don't tell it! STATUS: Adopting the right level of status to communicate effectively is crucial. We don't want to apologise for ourselves but on the other had we don't want to appear aloof or arrogant - hitting the middle channel that Pacino and De Niro do when acting makes us open, receptive and strong. FOCUS: When we see the likes of Bill Clinton speaking we feel that he is sharing something of himself with us - this is partly because of his level of status but it is also because of his clever management of his audience's focus. Including a fascinating discussion of 'Stanislavski's Circle's of Concentration', and taking lessons from some leading Hollywood method actors and many famous performances, this really is a unique approach to honing your communication skills as well as a gripping read.Lively, engaging and practical, with fascinating references to famous politicians, actors and seminal films this book shows you how to communicate like the greats and to gain confidence in every aspect of your life.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Close that Sale!
By Roger Brooksbank
Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.Based on the five stage OIMCO selling model it covers:-Opening-phase selling skills, including taking control of your selling space and sizing up the customer - Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination- Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence - Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding.THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Create the Perfect Brand
By Paul Hitchens, Julia Hitchens
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand deliveryThroughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of computing.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
By Trevor Johnson, Hugh Neill
Are you looking for a clear, accessible guide to mathematics that can help you brush up your skills and rediscover the key concepts and techniques? Complete Mathematics provides an invaluable, step-by-step introduction to the subject. Packed full of worked examples and useful exercises, it will guide you through the essentials quickly and easily, giving you the knowledge you need to gain maths confidence.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of psychology.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Confident Computing for the Over 50s
By Bob Reeves
Do you feel that you have been left behind in the technological revolution? Assuming no prior knowledge of using a computer, this book is written in a practical, light-hearted and non-technical style to take the terror out of the technology.Bob Reeves approaches the subject in a highly accessible way, focusing on the computer applications of most interest to middle and third agers, including correspondence, photography, shopping online, personal budgets and researching your family history. It begins with the very basics and ends with an invaluable 'jargonbuster' glossary.The book is made up of a series of self-contained chapters, with the emphasis on what the computer is being used for, rather than the software needed. For example: rather than a chapter on 'word-processing', there is a chapter on 'letter writing'; rather than 'desktop publishing' there is 'making a newsletter' and 'making cards for all occasions'; rather than one on 'digital photography' there is ' getting photographs on to the computer' etc. There will be clear instructions supported with screenshots, tips and hints throughout.This approach sets it apart from other books on basic computer skills as it covers what you really want to do with your computer, breaking down any technical barriers and making the book totally relevant to the novice computer user.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of computing.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Change Your Mood With Aromatherapy: Teach Yourself
By Denise Whichello Brown
Using 40 essential oils, and offering step by step guidance, Denise Whichello Brown introduces you to the full benefits of aromatherapy in this practical and clear book. By discovering the basic techniques and principles of each oil, with simple exercises and some straightforward massage routines, you can relieve stress in yourself and those around you, and quickly treat a wide range of common ailments.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based onthe author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.comto give you a richer understanding of aromatherapy.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.