The Modi Effect
By Lance Price
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.
The Mobius Guide to Tantric Sex
By Richard Craze
The Mobius Guides provide a fascinating overview to help you get to grips with the basic principles, practices and background of each subject area. Enlightening and fully accessible, these great introductions are ideal for the beginner, or those who simply wish to widen their knowledge in different areas. Taken from the top selling titles from Headway's BEGINNER'S GUIDE series, these titles already have an excellent sales history. Stunningly repackaged, they will have enormous appeal to the growing number of people drawn to the Mind, Body, Spirit area.This guide is a clear and helpful introduction to Tantric sex, including techniques and tips on how to acheive heightened levels of pleasure and spirituality, a richer spiritual encounter with yourself and your partner, and a deeper and more meaningful aspect to sexual development and experience.
The Mozart Effect
By Don Campbell
You know that music can affect your mood: it can make you feel happy, enchanted, excited, comforted. But music has an even greater power. Quite simply, music is good for you - physically, emotionally, and spiritually. Particular sounds, tones and rhythms, especially the music of Mozart, can improve your IQ, unlock the creative spirit, and, miraculously, even heal the body. The world's leading expert on sound and healing Don Campbell shows how healthcare professsionals use music to deal with everything from anxiety to cancer, even mental illness. He also shows, whatever your listening taste, how to make the Mozart Effect work for you to improve memory, strengthen listening abilities, raise IQ, and treat up to fifty common conditions. This remarkable book points the way to a healthier, more harmonious way of life - once you know what to listen for.