Christina Johansson Robinowitz - Modern-Day Vikings - Hodder & Stoughton

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    • ISBN:9781473644038
    • Publication date:11 Jan 2011

Modern-Day Vikings

A Pracical Guide to Interacting with the Swedes

By Christina Johansson Robinowitz

  • Paperback
  • £16.99

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

  • Other details

  • ISBN: 9781877864889
  • Publication date: 01 Nov 2001
  • Page count: 216
  • Imprint: Intercultural Press
This is the bible for anyone being transferred to Sweden! — Magnus Moliteus, Executive Director, Invest in Sweden Agency
Robinowitz and Werner Carr have produced an excellent-and highly entertaining-guide for those who wish to understand [Swedes] and who.are anxious not to put their foot in it. — Olle Wästberg, Consul General of Sweden in New York
This practical book is a must-have for all businessmen and -women involved in Swedish-American trade relations. — Bo Hedfors, Executive Vice President, Motorola
Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices. — Cecilia Julin,Minister for Economic Affairs, Swedish Embassy, Washington, D.C.
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