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Humans Are Underrated

On sale

1st August 2015

Price: £12.99

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Selected: Digital (deliver electronic) / ISBN-13: 9781857889826

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In the dawning age of brilliant machines, what will people do better than computers?

It’s easy to imagine a frightening future in which technology takes over the jobs that we now get paid to do, working more accurately and for barely any cost. Computers can already perform surgery, drive vehicles, write articles and do intricate legal work, so what hope will there be for tomorrow’s workforce?

Drawing on a wealth of research, Geoff Colvin uncovers the skills that will be in great demand as technology advances – and how they can be developed. In this new machine age, we shouldn’t try to beat computers at what they can do. We’ll lose that contest. Instead we must look to unlikely places, learn from the best, and cultivate the human abilities that make us unique.

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Reviews

Financial Times
In Humans are Underrated, Geoff Colvin makes the case that there is no point trying to beat machines at their own game. What makes people special is their inbuilt propensity for social interaction. We work well in groups — communicating, collaborating and, yes, empathising. Our best hope lies in what makes us most different from the logic-processors…in the softer side of human nature.
Oliver Burkeman, Guardian
An intriguing book. Humans need humanness, so that's what will retain market value. Not that the argument's solely economic. It also helps explain, for example, why face-to-face interaction is so critical for wellbeing. Computers can (and probably will) take over or transform every human job, except one: that of being human.
Sir Martin Sorrell, CEO, WPP
As machines inexorably become ever more competent at doing machinelike things, interpersonal skills, irreplaceable skills of human interaction, will come to be recognized as being even more valuable than they've always been. This is an extremely important, highly practical, and indeed exhilarating book.
Doris Kearns Goodwin, Pulitzer Prize winning historian and author of Team of Rivals
Beautifully written and deeply researched, Humans Are Underrated is one of the most creative and insightful leadership books I have ever read. It is a triumph!
Paul Polman, CEO, Unilever
A powerful exposition of the strengths and limitations of technology in shaping our lives and addressing today's greatest challenges. More than ever, as Colvin demonstrates, we need people who embody the most human of qualities. An uplifting account of the enduring potential of humanity itself.
Andrew N. Liveris, chairman and CEO, Dow Chemical Company
Through a series of practical case studies and insights, Colvin clearly demonstrates that regardless of where the future takes us emotional intelligence will remain one of the most valuable human skills and the Human Element will remain a differentiator.
Dominic Barton, global managing director, McKinsey & Company
Geoff Colvin's fresh take on how to respond to the rise of brilliant machines and the changing nature of work is as wise as it is inspiring.
Elite Business
A measured and comprehensive case for the edge that human beings will have over their titanium brethren in the future job market. Packed full of insightful research and case studies, Humans are Underrated makes a compelling case that people aren't surplus to requirements just yet.
Engineering and Technology
A compelling insight into how the human brain can trump technology.
Irish Times
Enlightening. The message here is ultimately a positive one for humanity.
Luke Jonhson, Management Today
Colvin gives all of us mortals hope.
Alan Murray, editor at Fortune
Captivating and convincing. I think this book will change the way people think about the future. Take time and read it.
Robert Greifeld, CEO, Nasdaq
Corporate leaders often say, 'People come first'. True innovation is realized only when their actions match their words.