Kevin Duncan, Iain Maitland, Christine Harvey, and John Sealey - The Ultimate Startup Book - Hodder & Stoughton

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    • ISBN:9781473688698
    • Publication date:04 Oct 2018
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    • ISBN:9781473688704
    • Publication date:03 Jan 2019

The Ultimate Startup Book

Find Your Big Idea; Write Your Business Plan; Master Sales and Marketing

By Kevin Duncan, Iain Maitland, Christine Harvey, and John Sealey

  • E-Book
  • £P.O.R.

THE ULTIMATE STARTUP BOOK gives you everything you need to start your own business. It is a dynamic collection of essential skills covering the topics that really matter.

If you want to be the best, you have to have the right skillset.

From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes and key ideas you need and bring it all together with practical exercises.

This is your complete course in entrepreneurship.

ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

  • Other details

  • ISBN: 9781473688674
  • Publication date: 23 Aug 2018
  • Page count:
  • Imprint: Teach Yourself
John Murray Learning

Happy Money

Ken Honda
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Ken Honda

Look around you - what do you see? You may discover to your surprise that the people who are most at peace with money are the ones who walk nimbly between having too little and having too much. They have found a balance between indulgence and austerity; between success and happiness; between motivation and inspiration; and between any number of other poles we tend to think of as either/or choices, but which in reality are simply posts on either side of a doorway through which we must pass.For many of us the subject of money is unavoidably stressful. Managing our personal finances is complicated, time consuming and often, particularly in the slow countdown to pay day, dispiriting. The good news is that in Japan - where a Zen approach to life is more widely practiced - a pathway to a better relationship with money is being carved, by Ken Honda.This beautifully written book will reinvent the way you see your personal finances. You will come to understand that money flows like water and arrives like a guest. You'll rethink your own attitudes and examine the way they were shaped by beliefs about money you were taught as a child. When we heal the fear and anxiety we have about money, we successfully achieve prosperity and peace. Take the zen path to financial security and happiness.

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YOU, Incorporated

Ines Temple
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Ines Temple

Organized into five direct and digestible chapters, You, Incorporated, is the ultimate practical guide to career success that zeroes in on the three essential concepts that job-seekers, career builders and career changers need to know: - No Job is Forever- Employability Equals Options- Your Career is Your BusinessWritten by an expert in career transition who has helped thousands of people find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize the opportunities that are waiting out there.

Nicholas Brealey Publishing

Powered by Change

Jonathan MacDonald
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How to Get to Great Ideas

Dave Birss
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The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

John Murray Learning

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Sophie Devonshire

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success.Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible - slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth. Stop waiting around. Superfast will give you the tools to lead well and make change happen.

Coronet

Quiet Girls Can Run the World

Rebecca Holman
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Yellow Kite

How to Stop Feeling Like Sh*t

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'Fearlessly tells it like it is, offering its readers no-nonsense and insightful advice to help them get over their crap and wake up to their own brilliance.' - Jen Sincero, bestselling author of You Are A BadassIt's time to stop self-sabotaging and start living your best life.How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-crap truth-telling about the most common self-destructive behaviours women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen--a nationally sought-after life coach-- crystallizes what's behind these invisible, undermining habits. With each chapter, she offers practical advice and kicks women's gears out of autopilot and empowers them to create happier, more fulfilling lives. Powerfully on-the-mark, the chapters are short and digestible, nicely bypassing weighty examinations in favour of punch-points of awareness.

Teach Yourself

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Peter Fleming, Mo Shapiro, Di McLanachan

If you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

John Murray Learning

Start Now. Get Perfect Later.

Rob Moore
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Money

Rob Moore
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Hodder & Stoughton

The Multi-Hyphen Method

Emma Gannon
Authors:
Emma Gannon

For fans of Gretchen Rubin's Four Tendencies, Tim Ferris's 4-Hour Work Week and the author and entrepreneur Gary Vaynerchuk'It was a pleasure to read... the way we all work is going to change in the coming years' Richard BransonThe world of work is changing - so how do you keep up?You have the ability to make money on our own terms, when and where you want - but where do you start?If you've been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you.In The Multi-Hyphen Method award-winning blogger / social media editor / podcast creator, Emma Gannon, teaches that it doesn't matter if you're a part-time PA with a blog, or a nurse who runs an online store in the evenings - whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives.The internet and our phones mean we can work wherever, whenever and allows us to design our own working lives. Forget the outdated stigma of being a jack of all trades, because having many strings to your bow is essential to get ahead in the modern working world. We all have the skills necessary to work less and create more, and The Multi-Hyphen Method is the source of inspiration you need to help you navigate your way towards your own definition of success.

Teach Yourself

The Ultimate Sales Book

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

THE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in successful selling. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.(P)2018 Hodder & Stoughton Limited

John Murray Learning

Burn The Business Plan

Carl J. Schramm
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Carl J. Schramm

How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

Yellow Kite

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Nicholas Brealey Publishing

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How to Run and Grow Your Own Business

Kevin Duncan
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You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.