Lorraine Justice - Innovation by Design - Hodder & Stoughton

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    • ISBN:9781473684676
    • Publication date:17 May 2018

Innovation by Design

10 Global Factors for Product Innovation

By Lorraine Justice

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Design guru Lorraine Justice looks at 10 specific, global factors that directly affect product innovation and design

Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, Innovation by Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

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  • ISBN: 9781473684683
  • Publication date: 17 May 2018
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  • Imprint: Nicholas Brealey Publishing
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