Denise Lee Yohn - FUSION - Hodder & Stoughton

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats
  • Hardback £20.00
    More information
    • ISBN:9781473676985
    • Publication date:22 Mar 2018
  • Downloadable audio file £P.O.R.
    More information
    • ISBN:9781473692596
    • Publication date:24 May 2018

FUSION

How Integrating Brand and Culture Powers the World's Greatest Companies

By Denise Lee Yohn

  • E-Book
  • £P.O.R.

Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take

In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results.

Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

Biographical Notes

Denise is an in-demand speaker and consultant, and a regular contributor to Harvard Business Review, Forbes and Fast Company. Her global clients include Oakley, Lexus, New Balance, Target, Sony and Facebook (to name a few). She is frequently called upon by the business media, including: FOX Business TV, CNBC, the Wall Street Journal and National Public Radio, to discuss on hot business issues.

  • Other details

  • ISBN: 9781473677050
  • Publication date: 22 Mar 2018
  • Page count:
  • Imprint: Nicholas Brealey Publishing
Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how. — Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book! — Ken Blanchard, Coauthor of THE NEW ONE MINUTE MANAGER, Coeditor of SERVANT LEADERSHIP IN ACTION
Denise Lee Yohn's FUSION should be on every business leader's reading list. It provides the much-needed antidote to the culture and leadership crisis. — Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World
Denise Lee Yohn's extensive research, insightful analysis, and gift of storytelling make FUSION a practical and inspiring guide to building a great brand and a great culture. — Philip Kotler, S.C.Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Denise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do, challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. It's a must-read! — Verne Harnish, Founder, Entrepreneurs’ Organization (EO), Author of SCALING UP
Everyone wants to their company to be a great place to work, but few really know how to create an outstanding corporate culture. Denise Lee Yohn takes you behind the scenes at some of the world's greatest organizations and pulls the curtain back on the strategies that enable them to attract and motivate the best talent. — Tiffani Bova, Growth and Innovation Evangelist, Salesforce
I have spent a lifetime creating and building brands based on Ideas-based leadership cultures. FUSION explains it all. Bravo Denise. — Kevin Roberts, author of LOVEMARKS
The relationship between internal and external brands and culture is a relevant topic which Denise Lee Yohn has thoroughly explored. FUSION presents great ideas and examples that can provide any leader or company an opportunity to rethink the way they go to market. — Mark Levy, former global head of Employee Experience, Airbnb
Denise Lee Yohn has an uncanny knack for pulling the curtain back on the strategies that enable today's most-successful companies to consistently produce market-leading results. If you're an executive or leader who wants to take your organization to the very top, then you owe it to yourself to read this book and then share the lessons you learn with your team. — Peter Economy, Inc.com's The Leadership Guy
FUSION, tackles one of the most important and surprising aspects of a strong brand: company culture. Yohn builds a compelling case that will make leaders everywhere want to achieve brand-culture fusion. Highly-recommended! — Skip Prichard, Author of THE BOOK OF MISTAKES and Leadership Insights blogger
Nicholas Brealey Publishing

The Art of Quiet Influence

Jocelyn Davis
Authors:
Jocelyn Davis

Nicholas Brealey International

Getting Complex

David Komlos, David Benjamin
Authors:
David Komlos, David Benjamin
Coronet

The Lizard and the Bee

Johnny Phillips
Authors:
Johnny Phillips
Teach Yourself

The Ultimate Sales Book

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Teach Yourself

The Ultimate Management Book

Martin Manser, Nigel Cumberland, Norma Barry, Di Kamp
Authors:
Martin Manser, Nigel Cumberland, Norma Barry, Di Kamp
Nicholas Brealey Publishing

YOU, Incorporated

Ines Temple
Authors:
Ines Temple

Organized into five direct and digestible chapters, You, Incorporated, is the ultimate practical guide to career success that zeroes in on the three essential concepts that job-seekers, career builders and career changers need to know: - No Job is Forever- Employability Equals Options- Your Career is Your BusinessWritten by an expert in career transition who has helped thousands of people find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize the opportunities that are waiting out there.

Nicholas Brealey Publishing

How To Have Good Ideas

Dave Birss
Authors:
Dave Birss

The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

Nicholas Brealey Publishing

The Expertise Economy

Kelly Palmer, David Blake
Authors:
Kelly Palmer, David Blake
Teach Yourself

The Ultimate MBA Book

Alan Finn, Stephen Berry, Eric Davies, Roger Mason
Authors:
Alan Finn, Stephen Berry, Eric Davies, Roger Mason

Teach Yourself

The Ultimate Leadership Book

Carol O'Connor, Sue Stockdale, Clive Steeper, Martin Manser
Authors:
Carol O'Connor, Sue Stockdale, Clive Steeper, Martin Manser

If you want to be the best, you have to have the right skillset. From decision making and motivating people to vision and inspiration, THE ULTIMATE LEADERSHIP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in leadership. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

John Murray Learning

Sell It Like Serhant

Ryan Serhant
Authors:
Ryan Serhant

'Full of smart tricks and tips to make a seller out of you' PEOPLE.comRyan Serhant is the very confident guy who wears stellar suits, has a driver, and regularly closes seven-figure deals on Bravo's hit series Million Dollar Listing: New York. On his reality show Sell It Like Serhant, he uses his sales expertise to teach struggling salespeople to successfully sell everything from golf balls to hot tubs. This book is the blueprint for how to go from sales scrub to sales machine. Serhant was a jobless hand model when he entered real estate. He outlines exactly how he flipped the switch and grew to dominate one of the most competitive sales markets in the world. Using personal accounts and lessons from his biggest (and smallest) deals, he gives fresh insight on how to manage multiple balls, or goals, at once to increase profits and achieve ultimate success. A salesman should not live or die by one deal or client. The ultimate salesperson never closes a deal and wonders, "What now?" because the next deal should already be happening. The Serhant principle is that it takes just as much time and energy to manage one deal as it does six. This book will help you learn how to bring in, control, and manage multiple balls successfully. A true salesperson knows it's a volume business. By juggling all your balls in the air at once and staying clearheaded in the clutter, you're better able to keep your eye on the ball and sell more. Ready, set, go.'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy

John Murray Learning

Superfast

Sophie Devonshire
Authors:
Sophie Devonshire
Nicholas Brealey Publishing

The Excellence Dividend

Tom Peters
Authors:
Tom Peters
Nicholas Brealey Publishing

Powered by Change

Jonathan MacDonald
Authors:
Jonathan MacDonald
Nicholas Brealey Publishing

50 Business Classics

Tom Butler-Bowdon
Authors:
Tom Butler-Bowdon

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in:· Entrepreneurship· Leadership· Management· Strategy· Business history· Personal development· Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

Nicholas Brealey Publishing

Counter Mentor Leadership

Kelly Riggs, Robby Riggs
Authors:
Kelly Riggs, Robby Riggs
John Murray

Forged in Crisis

Nancy Koehn
Authors:
Nancy Koehn
Nicholas Brealey Publishing

Disrupt!

James Bidwell
Authors:
James Bidwell
John Murray Learning

Way of the Wolf

Jordan Belfort
Authors:
Jordan Belfort

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now in WAY OF THE WOLF, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.Written in his own inimitable voice, WAY OF THE WOLF cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.

Nicholas Brealey International

When Cultures Collide

Richard Lewis
Authors:
Richard Lewis

The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. New chapters on more than a dozen countries - from Iraq, Israel and Pakistan to Serbia, Columbia and Venezuela - vastly broaden the range.