Powered by Change
How to design your business for perpetual success
By Jonathan MacDonald
There's an ancient proverb that states, "When the winds of change are blowing, some build a wall and others build a windmill". This is a radical approach to capitalising on change for executives at all levels.
When the winds of change blow, some build a wall and others build a windmill
In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.
Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.
Power your business
The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.
Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.
Use this book to fuel your business for the future.
Jonathan MacDonald is an inventor, investor, business strategist and internationally acclaimed speaker. As one of the world's most in-demand thought leaders he is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Jonathan is a contributor to numerous publications including Google's Think Insights, Forbes, and the British Airways Business Life magazine. He is the founder of the Thought Expansion Network, Chief Strategy Officer of Moneycatcha Pty Ltd, and involved in a number of exciting projects that are proudly powered by change.
- Other details
- Publication date:
29 Mar 2018
- Page count:
Nicholas Brealey Publishing
An intellectual and analytical method for preparedness - a route map for those who will embrace change, peppered with illustrations of the painful lessons of those who resisted it. — Alastair Stewart OBE, Newscaster, ITV
PRAISE FOR JONATHAN MACDONALD — -
You have an absolute world class, unique talent combining vision, strategy and challenge which, based on your lovely sense of humour, is incredibly effective to open minds. Thank you. — Jesper Brodin, CEO at IKEA of Sweden
Having Jonathan as a keynote speaker at our event turned out to be a recipe for success. He challenged, inspired and entertained the audience with his strong message, relevant industry examples and anecdotal quotes and stories. — Timo Dinkelman, Key Retail Account Manager at Google