The Tiny Clues That Uncover Huge Trends
By Martin Lindstrom
Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.
Martin Lindstrom is a consultant to a Who's Who of brand-leading companies. In 2009, TIME Magazine recognized him as among the Top 100 Most Influential People in the World. He is the author of the international bestseller, BUYOLOGY, and five other books on branding and consumer behaviour. He is featured regularly in almost every major publication in the US and worldwide. Lindstrom has appeared more than twenty times on NBC's Today Show as well as in Morgan Spurlock's THE GREATEST MOVIE EVER SOLD and on AMERICA'S NEXT TOP MODEL. He is the author of the bestselling BUYOLOGY and most recently, BRANDWASHED.
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- Publication date:
10 Mar 2016
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John Murray Learning