Nick Smith - Social Media Marketing In A Week - Hodder & Stoughton

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats
  • Paperback £7.99
    More information
    • ISBN:9781444185911
    • Publication date:26 Apr 2013
  • Digital £P.O.R.
    More information
    • ISBN:9781444185935
    • Publication date:26 Apr 2013

Social Media Marketing In A Week

Create Your Successful Social Media Strategy In Just Seven Days

By Nick Smith

  • Paperback
  • £7.99

A dynamic collection of tools, techniques, and strategies that will help you master social media.

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them.

This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:

- Monday: Gain insight with cases studies of companies that have achieved positive results from social media
- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience
- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn
- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch
- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less
- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign

ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

  • Other details

  • ISBN: 9781473610330
  • Publication date: 10 Mar 2016
  • Page count: 128
  • Imprint: Teach Yourself
John Murray Learning

Happy Money

Ken Honda
Authors:
Ken Honda
Teach Yourself

Mobile Marketing In A Week

Nick Smith
Authors:
Nick Smith

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!

Teach Yourself

E-commerce In A Week

Nick Smith
Authors:
Nick Smith
John Murray Learning

Rise

Royston Guest
Authors:
Royston Guest
Yellow Kite

When to Jump

Mike Lewis
Authors:
Mike Lewis

If you're at a crossroads, this is the book you need to read to begin chasing your dreams. Includes a foreword by Sheryl Sandberg.Do you have a little voice in your head telling you to pursue the thing you love? Leaving a comfortable job to pursue a passion is a brave, bold move - but it's far from impossible. In this inspiring read When to Jump founder Mike Lewis has curated a community of people to share their stories about taking the leap into the unknown - people from all walks of life who left the safe inertia of their own circumstances to try and do what they really wanted to be doing. These are empowering, compelling tales about taking risks and embracing fear.Forget what you should be doing, what do you want to be doing? What do you love doing? When to Jump will show you that starting something different is possible. Nothing will change unless you make the change - the journey starts here...Mike has recently been awarded the Goldman Sachs accolade '100 Most Intriguing Entrepreneurs'."Whether you're burned out, in a rut, or just feel that you want something else, Mike Lewis's When to Jump is the book for you. With more than forty stories of people who decided to make a major change, this book offers the inspiration as well as a practical and simple framework to help you make your own jump. A must read for anyone seeking to not only succeed but thrive." - Arianna Huffington, #1 New York Times bestselling author of Thrive and The Sleep Revolution "A lively and inspiring guidebook for anyone who wants to make the jump from normal to extraordinary." - Tony Robbins, #1 New York Times bestselling author of Unshakeable and MONEY: Master the Game"The book that will change your life today." - The Sunday Times Style "A smart and sensitive take on how to make positive changes with confidence. It also serves up lessons on failure and dealing with the fear that stops us rerouting lives we aren't happy to be living. Most important, the book advises you not to ignore the little voice that keeps reminding you things are not the way you want them to be." - The Sunday Times Style "If you're thinking of taking a lifestyle leap, don't do anything till you've read the inspiring new book that will show you how." - The Sunday Times Style"Lewis has interviewed 44 'jumpers', who are rarely less than fascinating...a simple and powerful message: be brave. Everyone should have these words on their wall: you only get one life." - The Daily Mail"This inspiring book could be just the read you need to make your own dreams reality." - The Press Association'The perfect guidebook for those who are only tentatively dipping their toe into the entrepreneurial world...an inspiring and useful read' - The Independent

Nicholas Brealey Publishing

YOU, Incorporated

Ines Temple
Authors:
Ines Temple

Organized into five direct and digestible chapters, You, Incorporated, is the ultimate practical guide to career success that zeroes in on the three essential concepts that job-seekers, career builders and career changers need to know: - No Job is Forever- Employability Equals Options- Your Career is Your BusinessWritten by an expert in career transition who has helped thousands of people find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize the opportunities that are waiting out there.

Nicholas Brealey Publishing

How to Get to Great Ideas

Dave Birss
Authors:
Dave Birss

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Nicholas Brealey Publishing

The Next Level

Scott Eblin
Authors:
Scott Eblin

After the thrill of promotion to an executive position comes the sobering reality of just how difficult it is to succeed at this level - and how hard it can be to find help. Some 40 percent of new executives don't last 18 months. A failed senior-level hire can cost a company up to $2.7 million. Why do so many employees with strong track records derail when promoted to the executive suite? In this 12th Anniversary Edition of the classic insider's guide to executive career progression, Scott Eblin draws on decades of experience as a leader and executive coach to identify why new executives fail and offers a practical program for achieving success. Beyond tactical advice, Eblin provides a framework for transformational behavior and thinking - for creating executive presence, the confidence that is critical for success. Essential for leaders who have just been promoted to or are on track for the executive level, as well as any executive who needs a refresher.

Nicholas Brealey Publishing

Ambition Redefined

Kathryn Sollmann
Authors:
Kathryn Sollmann

It's time to acknowledge that not all working women are interested in climbing the corporate ladder or securing the corner office. Most want and need flexible, less life-consuming work to accommodate their real lives, and it's not weak, lacking ambition or letting down the sisterhood to pursue professional fulfillment and financial security through less lofty, or headline-making ways.Eye-opening and practical, Ambition Redefined is a welcome alternative to 'women's business books'. Sollmann calls it like it is: everyday women want and need flexible work that allows them to unapologetically pursue their own brand of ambition and success. She shows them how without sacrificing themselves, their careers or their families. Armed with practical insights and tools, readers will be empowered to go after opportunities beyond traditional definitions of work, career and success. They will learn why they should never leave the workforce, how to make a case for flexibility in a current full-time job, how to find flexible employers, industries and job functions and how to return to work after time away raising children or caring for elderly parents.

John Murray Learning

Sell It Like Serhant

Ryan Serhant
Authors:
Ryan Serhant

A lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on: * The Seven Stages of Selling* Getting FKD: How to Be a Time Manager, Not a Time Stealer* Negotiating Like A BOSS* "The One Who...": Everyone Needs a Hook* Pulling the Indecisive Client Forward* And Much More!Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!'Full of smart tricks and tips to make a seller out of you' PEOPLE.com'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy

Yellow Kite

How to Stop Feeling Like Sh*t

Andrea Owen
Authors:
Andrea Owen
Teach Yourself

The Ultimate MBA Book

Alan Finn, Stephen Berry, Eric Davies, Roger Mason
Authors:
Alan Finn, Stephen Berry, Eric Davies, Roger Mason

If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

The Ultimate Leadership Book

Carol O'Connor, Sue Stockdale, Clive Steeper, Martin Manser
Authors:
Carol O'Connor, Sue Stockdale, Clive Steeper, Martin Manser

If you want to be the best, you have to have the right skillset. From decision making and motivating people to vision and inspiration, THE ULTIMATE LEADERSHIP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in leadership. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Teach Yourself

The Ultimate Startup Book

Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey
Authors:
Kevin Duncan, Iain Maitland, Christine Harvey, John Sealey

If you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Hodder & Stoughton

The Multi-Hyphen Method

Emma Gannon
Authors:
Emma Gannon
Nicholas Brealey Publishing

Defining You

Fiona Murden
Authors:
Fiona Murden

*Take the online psychometric test and receive a full professional report*Have you ever wondered what a profiling session would tell you about yourself? Fiona Murden helps some of the most successful people in the world to understand their behaviour and improve their performance. Here she guides you through the professional profiling assessment process in private, to help you discover your strengths, understand what really drives you and learn which environments will help you to excel. Step by step you will build your unique personal profile. Take a psychometric test, run a 360 assessment, draw up your early years timeline and enjoy some valuable self-reflection. Fiona then expertly - and sensitively - coaches you through interpreting your results and taking your next steps to fulfil your potential.Our behaviour is at the core of what we do. This is your ultimate self-awareness toolkit to help you understand both your own and other's behaviour and to positively influence it. Along the way you may even start to sleep better, think more clearly and have good moods more often.Defining You opens a window into the elite process of psychological profiling and presents a clear path to improving your effectiveness with immediate actions and tangible tips.

Teach Yourself

The Ultimate Marketing & PR Book

Eric Davies, Nick Smith, Brian Salter
Authors:
Eric Davies, Nick Smith, Brian Salter
Teach Yourself

The Ultimate Sales Book

Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming
Authors:
Christine Harvey, Grant Stewart, Di McLanachan, Peter Fleming

THE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in successful selling. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.(P)2018 Hodder & Stoughton Limited

Nicholas Brealey Publishing

FUSION

Denise Lee Yohn
Authors:
Denise Lee Yohn
Nicholas Brealey Publishing

Counter Mentor Leadership

Kelly Riggs, Robby Riggs
Authors:
Kelly Riggs, Robby Riggs