Carl J. Schramm - Burn The Business Plan - Hodder & Stoughton

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  • Hardback £20.00
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    • ISBN:9781473671522
    • Publication date:18 Jan 2018
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    • ISBN:9781473606906
    • Publication date:18 Jan 2018
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    • ISBN:9781473687837
    • Publication date:29 Mar 2018

Burn The Business Plan

What Great Entrepreneurs Really Do

By Carl J. Schramm

  • Paperback
  • £9.99

From the man described by The Economist as 'The Evangelist of Entrepreneurship' comes the essential guide to starting a business. Forget everything you thought you knew about starting up - this is the killer guide to going it alone from the co-founder of Global Entrepreneurship Week and StartUp America.

How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.

Carl Schramm, the man described by The Economist as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.

Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.

Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.

Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.

Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

  • Other details

  • ISBN: 9781473606913
  • Publication date: 03 Jan 2019
  • Page count: 288
  • Imprint: John Murray Learning

Alan Titchmarsh

Alan Titchmarsh is known to millions through the popular BBC TV programmes British Isles: A Natural History, How to be a Gardener, Ground Force and Gardeners' World. But he started out in far humbler beginnings, in a rural childhood on the edge of Ilkley Moor in Yorkshire.After a spell at Kew he became a horticultural journalist, as an Editor of gardening magazines, before becoming a freelance broadcaster and writer.He has twice been named 'Gardening Writer of the Year' and for four successive years was voted 'Television Personality of the Year' by the Garden Writers' Guild. In 2004 he received their Lifetime Achievement Award.Alan has appeared on radio and television both as a gardening expert and as an interviewer and presenter, fronting such programmes as Points of View, Pebble Mill, Songs of Praise, Titchmarsh's Travels and Ask the Family, and since 1983 has presented the BBC's annual coverage of The Chelsea Flower Show. He now has his own daytime TV show on ITV, The Alan Titchmarsh Show. Alan has written more than forty gardening books, as well as seven best-selling novels, including his 2008 success, Folly, which have all made the Sunday Times Bestsellers List. Alan has published three volumes of memoirs; Trowel and Error sold over 200,000 copies in hardback when published in 2002, and Nobbut A Lad, about his Yorkshire childhood, was published in October 2006 with similar success, and his third volume of memoir Knave of Spadeswas a Sunday Times bestseller.He was made MBE in the millennium New Year Honours list and holds the Victoria Medal of Honour, the Royal Horticultural Society's highest award. He lives with his wife and a menagerie of animals in Hampshire where he gardens organically.

Alex Ferguson

Born in Glasgow in 1941, Sir Alex Ferguson was playing football at an international level as a school boy. He began his professional playing career in 1958 with Queen's Park. Four times winner of Manager of the Year, he has been the manager of Manchester United for thirteen years during a time when they have become the most successful and richest club in the world. MANAGING MY LIFE was awarded the British Book Awards' Book of the Year in 1999.Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers for a Scottish record transfer fee. In 1974, he entered management with East Stirlingshire and St Mirren before joining Aberdeen, where consistent domestic success, followed by victory in the 1983 Cup Winners' Cup over Real Madrid, brought him wider attention.Arriving at Manchester United in 1986, he went on to accumulate 38 trophies, including five FA Cups, 13 Premier Leagues and two Champions Leagues. He was knighted in 1999, following Manchester United's remarkable Treble campaign, and his overall haul of 49 trophies makes him the most successful British manager of all time. Sir Alex announced his retirement in 2013, but he continues to serve United as a director and is a Fellow to the Executive Education Program at Harvard Business School.

Alvin Hall

Alvin Hall is an internationally renowned financial educator, television and radio broadcaster, bestselling author, and regular contributor to magazines, newspapers, and websites. For five years on the BBC, he hosted the highly rated and award-winning series, Your Money or Your Life, on which he offered both practical financial and psychological advice to people about how to take control of and fix their financial problems. Hall lives in New York City where he designs and teaches classes about the investment markets for financial services companies, banks, regulatory authorities, as well as information and technology vendors.

Amy Bradley

The first thing you must know about Amy Bradley is that drawing really is her favourite thing, she's been doing it for as long as she can remember! That's why for her being an illustrator is the world's BEST job!!She works from a quirky studio in Uttoxeter, Staffordshire, where every one of her illustrations is hand drawn, making use of digital techniques to create colourful illustrations that offer a truly refreshing, fun and energetic approach. She has worked with Andy on several books, including 'How To Be A Brilliant Teenager'.

Andy Puddicombe

Andy Puddicombe is a meditation and mindfulness expert. An accomplished presenter and writer, Andy is the voice of all things Headspace. In his early twenties, midway through a university degree in Sports Science, Andy made the unexpected decision to travel to the Himalayas to study meditation instead. It was the beginning of a ten year journey which took him around the world, culminating with ordination as a Tibetan Buddhist monk in Northern India. His transition back to lay life in 2004 was no less extraordinary. Training briefly at Moscow State Circus, he returned to London where he completed a degree in Circus Arts with the Conservatoire of Dance and Drama, whilst drawing up the early plans for what was later to become Headspace.He has been featured widely in international press, appearing in Vogue, NYT, FT, Entrepreneur, Men's Health and Esquire, to name but a few. He also makes regular appearances on TV and online, having been featured on BBC, Dr Oz, Netflix and TED.Andy currently lives in Venice, California, with his wife Lucinda.

Bill Hybels

Bill Hybels is the founding and senior pastor of Willow Creek Community Church and the bestselling author of more than twenty books, including Just Walk Across the Room, Too Busy Not to Pray, Becoming a Contagious Christian and The Power of a Whisper. Hybels is chair of the board for the Willow Creek Association and each year convenes the Global Leadership Summit, a world-class leadership event that trains 190,000 leaders in 105 countries. An exceptional communicator, Hybels speaks around the world on strategic issues related to leadership, personal growth and building thriving churches. He and his wife, Lynne, have two grown children and two grandsons.

Catherine Kaputa

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Cesar Millan

Founder of the Dog Psychology Center in Los Angeles, CESAR MILLAN is the #1 New York Times bestselling author of Cesar's Way, Be the Pack Leader, Member of the Family. How to Raise the Perfect Dog and Cesar's Rules. He is the star of The Dog Whisperer with Cesar Millan, the Nat Geo Wild Channel's top-rated show. In addition to his educational seminars and work with unstable dogs, Cesar co-founded the Cesar and Ilusion Millan Foundation, a non-profit organisation dedicated to helping shelters and rescue groups. 'Cesar you're a marvel, an absolute marvel' - Paul O'Grady, The Paul O'Grady Show.'[Cesar] arrives amid canine chaos and leaves behind peace.' - Malcolm Gladwell, The New Yorker.

Chris Sykes

Chris Sykes is a playwright, writer and poet who has written for the BBC and has had his plays performed in the West End. He also teaches creative writing at the University of Sussex and was Deputy Chair of The Writers Guild of Great Britain.

Christine Wilding

Christine Wilding's (Kent, England) books on CBT have sold over 50,000 copies. She holds a postgraduate diploma in CBT from the University of London, is an accredited member of the British Association of Counselling, is a member of the steering committee set up to develop guidelines for the treatment of depression within the NHS, and is in-demand as a leader of CBT-based training courses.

Cornelius Grove

Cornelius Grove, Ph.D., is the founder of Grovewell LLC, providing leadership development, executive coaching, team performance, and strategic consulting services to individuals and businesses in the international marketplace. He has authored numerous books and articles, including co-authoring Randomia Balloon Factory, the cultural diversity training game. Visit his website at www.Grovewell.com.

Dena Michelli

Dr Dena Michelli is a specialist in personal and professional transformation. She works extensively with leaders in commerce and industry, not only through programmes offered by international business schools but also as an independent coach and consultant. She has written extensively and runs seminars and workshops on subjects pertaining to leadership and personal development. She is often quoted in mainstream media on these issues.http://www.denamichelli.com/

Eckhart Tolle

Eckhart Tolle was born in Germany and educated at the Universities of London and Cambridge. At the age of twenty-nine a profound inner transformation radically changed the course of his life. The next few years were devoted to understanding, integrating and deepening that transformation, which marked the beginning of an intense inward journey. Later, he began to work in London with individuals and small groups as a counselor and spiritual teacher. Since 1995 he has lived in Vancouver, Canada.Eckhart Tolle is the author of the #1 New York Times bestseller The Power of Now (translated into 33 languages) which is widely regarded as one of the most influential spiritual books of our time.Eckhart's profound yet simple teachings have already helped countless people throughout the world find inner peace and greater fulfillment in their lives. At the core of the teachings lies the transformation of consciousness, a spiritual awakening that he sees as the next step in human evolution. An essential aspect of this awakening consists in transcending our ego-based state of consciousness. This is a prerequisite not only for personal happiness but also for the ending of violent conflict endemic on our planet.Eckhart is a sought-after public speaker and teaches and travels extensively throughout the world. Most of the teachings are given in English, but occasionally Eckhart also gives talks in German and Spanish. In addition to The Power of Now, Eckhart has written a book designed for meditative reading entitled Stillness Speaks. A book consisting of selections from The Power of Now is also available, entitled Practicing the Power of Now.

Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Fiona Gibson

Fiona Gibson is a freelance journalist who has written for many publications including the Observer, the Guardian, Red and Marie Claire and has a regular column on parenting in the Sunday Herald. She was previously the editor of More! magazine. She is the mother of three small children (including twin boys) and lives in Lanarkshire. Her website can be found at www.fionagibson.com

Fiona Harrold

Fiona Harrold was brought up in Northern Ireland. From an early age, with the encouragement of her father, she immersed herself in the world of self-improvement. Since leaving Northern Ireland in the early eighties, she has single-handedly masterminded her own re-invention several times, transforming herself from political activist to New Age therapist to PR and Life Coach. She now runs a hugely successful Life Coaching agency, and is one of the most high-profile Life Coaches in the country. She regularly appears on TV (This Morning, Lorraine Live and a forthcoming BBC Cutting Edge documentary) and other media.

Gary Chapman

Gary Chapman is a relationship counselor and author of The Five Love Languagesseries. He is the director of Marriage and Family Life Consultants, Inc. and has a radio programme on marriage and relationships.Gary Chapman is also the senior associate pastor at Calvary Baptist Church in Winston-Salem, North Carolina. He joined the staff in 1971 and shares the responsibilities of teaching and family care. He is recognized internationally as a trusted intellectual Biblical teacher and relationship expert.He is perhaps best known for his concept of "Five Love Languages," helping people speak and understand emotional love when it is expressed through one of five languages: words of affirmation, quality time, receiving gifts, acts of service, or physical touch. Chapman argues that while each of these languages is enjoyed to some degree by all people, a person will usually speak one primary language, but all are important. The Five Love Languages has sold nearly 5 million copies across the world.Gary Chapman's most recent book is Love As A Way Of Life

Gary Keller

Gary Keller is chairman of the board and cofounder of Keller Williams Realty, Inc., one of the largest real estate companies in the world. His New York Times bestselling books have sold more than 1,300,000 copies.

Georgina Rodgers

Georgina Rodgers is a journalist, editor and writer with over 15 years' experience working on magazines, newspapers, online and in busy television newsrooms. She has authored nine non-fiction titles and five Sunday Times top ten bestsellers, both under her own name and as a co-writer.She lives in Buckinghamshire with her husband, pre-schooler and new baby. She is starting to practise what she preaches and alongside propping the baby on her lap while madly typing with one finger and a zillion other work and home tasks, she tries to take the odd two minutes out - her three-year-old's Frozen colouring pens have come in particularly useful of late.

Gerald R. Ferris

The authors dig into what political skill is-and isn't-including how and why it works, methods for development, and tools for measurement.