Patrick Forsyth - Direct Marketing In A Week - Hodder & Stoughton

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  • Paperback £7.99
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    • ISBN:9781473609549
    • Publication date:10 Mar 2016
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    • ISBN:9781444795134
    • Publication date:27 Jun 2014

Direct Marketing In A Week

Maximize Sales Through Direct Mail In Seven Simple Steps

By Patrick Forsyth

  • Paperback
  • £7.99

Learn in a week what the experts learn in a lifetime

Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up

  • Other details

  • ISBN: 9781473601949
  • Publication date: 27 Jun 2014
  • Page count: 128
  • Imprint: Teach Yourself
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