Di McLanachan - Persuasion And Influence In A Week - Hodder & Stoughton

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Persuasion And Influence In A Week

How To Persuade In Seven Simple Steps

By Di McLanachan

  • Digital
  • £P.O.R.

Learn in a week, what the experts learn in a lifetime

Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling

Monday
Understand the power of personality and charisma and ensure you are putting the right message across

Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation

Wednesday
Discover the three elements of communication and how to use them to build rapid, effective rapport with others

Thursday
Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion

Friday
Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement

Saturday
Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

  • Other details

  • ISBN: 9781444182729
  • Publication date: 26 Jul 2013
  • Page count:
  • Imprint: Teach Yourself
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